The book challenges the notion that public relations in Europe is
no more than a copy of the Anglo-American approach. It presents a
nation-by-nation introduction to historical public relations
developments and current topics in European countries, written by
noted national experts in public relations research and well-known
professionals who are able to oversee the situation in their own
countries. The contributions take an "insider" point of view and
combine researched facts and figures with qualitative observations
and personal reviews. In addition, the book provides conceptual
statements that offer an insight into theoretical approaches.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
