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Public Relations and Communication Management in Europe - A Nation-by-Nation Introduction to Public Relations Theory and Practice (Hardcover)
Loot Price: R4,764
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Public Relations and Communication Management in Europe - A Nation-by-Nation Introduction to Public Relations Theory and Practice (Hardcover)
Series: Mouton Reader
Expected to ship within 10 - 15 working days
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The book challenges the notion that public relations in Europe is
no more than a copy of the Anglo-American approach. It presents a
nation-by-nation introduction to historical public relations
developments and current topics in European countries, written by
noted national experts in public relations research and well-known
professionals who are able to oversee the situation in their own
countries. The contributions take an "insider" point of view and
combine researched facts and figures with qualitative observations
and personal reviews. In addition, the book provides conceptual
statements that offer an insight into theoretical approaches.
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