The college experience is increasingly positioned to demonstrate
its value as a worthwhile return on investment. Specific, definable
activities, such as research experience, first-year experience, and
experiential learning, are marketed as delivering precise skill
sets in the form of an individual educational package. Through
ethnography-based analysis, the contributors to this volume explore
how these commodified "experiences" have turned students into
consumers and given them the illusion that they are in control of
their investment. They further reveal how the pressure to plan
every move with a constant eye on a demonstrable return has
supplanted traditional approaches to classroom education and
profoundly altered the student experience.
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