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Confronting the Myth of Soft Power in U.S. Foreign Policy (Hardcover)
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Confronting the Myth of Soft Power in U.S. Foreign Policy (Hardcover)
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The concept of soft power has caught the attention of policymakers,
scholars, and political pundits for the last thirty years. Soft
power most often focuses on the measures of public opinion toward a
power-wielder and draw conclusions about a state's level of soft
power from that opinion. This research examines soft power
influence by focusing on the elite discourse and the foreign policy
decisions of states that are the target of soft power influence.
Beginning with Joseph Nye's conception that soft power is an
attractive force that influences state policy decisions and its
level of support for another state's policies, this book examines
whether U.S. soft power was part of key policymakers' decision
calculus. Soft power is tested against two plausible alternate
explanations - balancing and state identity. Data from the
discourse of key foreign policymakers in France and Germany
indicate that U.S. soft power does not account for those states'
policy decisions to support U.S.-led policy interventions in Kosovo
in 1999, or against ISIS in 2014. The results of this research are
suggestive regarding the potential of soft power influence and its
implications on scholarship and U.S. foreign policymaking.
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