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A Japanese Advertising Agency - An Anthropology of Media and Markets (Hardcover) Loot Price: R4,092
Discovery Miles 40 920
Repayment Terms: R383 pm x 12*
A Japanese Advertising Agency - An Anthropology of Media and Markets (Hardcover): Brian Moeran

A Japanese Advertising Agency - An Anthropology of Media and Markets (Hardcover)

Brian Moeran

Series: ConsumAsian Series

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Loot Price R4,092 Discovery Miles 40 920 | Repayment Terms: R383 pm x 12*

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This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media, on the other.

General

Imprint: RoutledgeCurzon
Country of origin: United Kingdom
Series: ConsumAsian Series
Release date: July 1996
First published: 1996
Authors: Brian Moeran
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 336
ISBN-13: 978-0-7007-0331-9
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Economics > Microeconomics > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 0-7007-0331-4
Barcode: 9780700703319

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