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Books > Business & Economics > Economics > Microeconomics

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A Japanese Advertising Agency - An Anthropology of Media and Markets (Hardcover) Loot Price: R4,583

Discovery Miles 45 830

Repayment Terms: R429 pm x 12*

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A Japanese Advertising Agency - An Anthropology of Media and Markets (Hardcover): Brian Moeran

A Japanese Advertising Agency - An Anthropology of Media and Markets (Hardcover)

Brian Moeran

Series: ConsumAsian Series

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Loot Price R4,583 Discovery Miles 45 830 | Repayment Terms: R429 pm x 12*

Expected to ship within 12 - 17 working days

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This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media, on the other.

General

Imprint:	RoutledgeCurzon
Country of origin:	United Kingdom
Series:	ConsumAsian Series
Release date:	July 1996
First published:	1996
Authors:	Brian Moeran
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	336
ISBN-13:	978-0-7007-0331-9
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Economics > Microeconomics > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Promotions
LSN:	0-7007-0331-4
Barcode:	9780700703319