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Books > Biography > Historical, political & military
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The Man Nobody Knows (Paperback)
Loot Price: R426
Discovery Miles 4 260
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The Man Nobody Knows (Paperback)
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Loot Price R426
Discovery Miles 4 260
Expected to ship within 12 - 19 working days
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Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring
Twenties turned into one of the great best-sellers of the century.
In The Man Nobody Knows, Barton depicted Christ as a man's man, not
the meek, effeminate figure he had encountered in Sunday School. No
Puritan or Prohibitionist, this Jesus turned water into wine and
was "the most popular dinner guest in Jerusalem." Here was the
world's first advertising man, whose parables sparkled as models
for modern jingle writers. (Barton had co-founded the celebrated
advertising firm of Batten, Barton, Durstine and Osborne.) Here was
Christ, the world's greatest business executive, who "picked up
twelve men from the bottom ranks of business and forged them into
an organization that conquered the world." When in the 1950s Barton
felt compelled to revise his often-reprinted book for a new
generation, he blurred its focus. In this new edition, the
historian Richard Fried revives the primary source in Barton's
original language. Mr. Fried explores the book's rich insights into
the culture of the 1920s, revealing not only the union of religion
and business but changing attitudes toward consumption and leisure,
sexuality and the roles of men and women.
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