Marketing in the 21st Century and Beyond - Timeless Strategies for Success (Hardcover, Condensed ed)

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success-all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

General

Imprint:	Praeger Publishers Inc
Country of origin:	United States
Release date:	November 2012
First published:	November 2012
Editors:	Bruce D. Keillor
Dimensions:	236 x 157 x 25mm (L x W x T)
Format:	Hardcover - Cloth over boards / With dust jacket
Pages:	265
Edition:	Condensed ed
ISBN-13:	978-1-4408-2852-2
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4408-2852-0
Barcode:	9781440828522

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