Globalizing Responsibility: The Political Rationalities of Ethical
Consumption presents an innovative reinterpretation of the forces
that have shaped the remarkable growth of ethical consumption. *
Develops a theoretically informed new approach to shape our
understanding of the pragmatic nature of ethical action in
consumption processes * Provides empirical research on everyday
consumers, social networks, and campaigns * Fills a gap in research
on the topic with its distinctive focus on fair trade consumption *
Locates ethical consumption within a range of social theoretical
debates -on neoliberalism, governmentality, and globalisation *
Challenges the moralism of much of the analysis of ethical
consumption, which sees it as a retreat from proper citizenly
politics and an expression of individualised consumerism
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