Say what you will about Wal-Mart and the retailing giants.
According to authors Chris Thomas and Rick Segel, of Retailing in
the 21st Century, there will always be room for a solid, well-run
local store or regional chain with excellent service and or an
interesting market niche. Thomas and Segel show students how to be
that merchant.
This book will help students understand how to start a retail
business from the ground up. The authors' focus throughout the book
is on being organized and purposeful and knowing every step of the
way where the business is going and why. The major goals include
learning to strategize, expect the best but prepare for the worst,
create a positive work environment, and keep yourself and your
staff motivated to find the best merchandise and offer it
enthusiastically to your customers at a fair price. After reading
this book, students will be prepared to be a successful retailer in
the 21st century.
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