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Introduction to Marketing, International Edition (Paperback, 9th edition)
Loot Price: R1,747
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Introduction to Marketing, International Edition (Paperback, 9th edition)
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With a fresh, streamlined design, Introduction to Marketing, 9e
"Takes You There"--helping students and instructors achieve
complete marketing success--by delivering the best the market has
to offer: cutting-edge coverage, powerful teaching and learning
tools, captivating examples, and innovative applications that
ensure students not only understand marketing concepts, but also
know how to effectively apply them to real-world practice. Packed
with choices, the book offers unequaled flexibility and exceptional
tools to meet a variety learning and teaching styles. An online
megaresource, CengageNOW creates personalized study plans that
enable students to identify weak spots and effectively master
materials. It also allows instructors to easily make and grade
assignments--and monitor students' progress. Shot specifically for
this textbook, an all-new video package features fascinating
success stories from vibrant companies. There are also myriad
resources to liven the classroom experience. And with the
Integrated Learning System, all content and supplements are
organized by learning objective. With its solid reputation,
engaging writing style, and success in a range of teaching
environments, this thorough, midlevel marketing text has
broad-based appeal among instructors and students alike--helping
both reach their ultimate marketing destination.
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