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Introduction to Marketing, International Edition (Paperback, 9th edition) Loot Price: R1,747
Discovery Miles 17 470
You Save: R172 (9%)
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Introduction to Marketing, International Edition (Paperback, 9th edition): Carl McDaniel, Joe Hair, Charles Lamb

Introduction to Marketing, International Edition (Paperback, 9th edition)

Carl McDaniel, Joe Hair, Charles Lamb

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List price R1,919 Loot Price R1,747 Discovery Miles 17 470 | Repayment Terms: R164 pm x 12* You Save R172 (9%)

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With a fresh, streamlined design, Introduction to Marketing, 9e "Takes You There"--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and teaching styles. An online megaresource, CengageNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. It also allows instructors to easily make and grade assignments--and monitor students' progress. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.

General

Imprint: South-Western College Publishing
Country of origin: United States
Release date: April 2007
First published: 2008
Authors: Carl McDaniel • Joe Hair • Charles Lamb
Dimensions: 274 x 218 x 25mm (L x W x T)
Format: Paperback
Pages: 704
Edition: 9th edition
ISBN-13: 978-0-324-54401-5
Categories: Books > Business & Economics > General
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LSN: 0-324-54401-4
Barcode: 9780324544015

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