An explanation of how building a strong membership programme can
catapult a nonprofit organization toward the fulfillment of its
mission. This book presents a comprehensive philosophy that sets
membership apart from annual giving programmes and provides a
step-by-step process for developing a programme within an
organization. It features a solid grounding in marketing techniques
that offer readers the tools needed to understand their current
members and attract new ones, and it guides the organization
through the process of linking programme goals with membership
goals.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!