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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Risk, Uncertainty and Rational Action (Paperback)
Loot Price: R1,622
Discovery Miles 16 220
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Risk, Uncertainty and Rational Action (Paperback)
Series: Earthscan Risk in Society
Expected to ship within 12 - 19 working days
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Risk as we now know it is a wholly new phenomenon, the by-product
of our ever more complex and powerful technologies. In business,
policy making, and in everyday life, it demands a new way of
looking at technological and environmental uncertainty. In this
definitive volume, four of the world's leading risk researchers
present a fundamental critique of the prevailing approaches to
understanding and managing risk - the 'rational actor paradigm'.
They show how risk studies must incorporate the competing
interests, values, and rationalities of those involved and find a
balance of trust and acceptable risk. Their work points to a
comprehensive and significant new theory of risk and uncertainty
and of the decision making process they require. The implications
for social, political, and environmental theory and practice are
enormous. Winner of the 2000-2002 Outstanding Publication Award of
the Section on Environment and Technology of the American
Sociological Association
General
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