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Time in Fashion - Industrial, Antilinear and Uchronic Temporalities (Hardcover)
Loot Price: R3,097
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Time in Fashion - Industrial, Antilinear and Uchronic Temporalities (Hardcover)
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Few phenomena embody the notion of time as well as fashion.
Fast-moving and rooted in the 'now', it's constantly creating its
own past through the process of rapid style change. Uniquely poised
between the past and the future, fashion's relationship with time
is unorthodox. Rather than considering time in the conventional
sense, this anthology explores three alternative ways to think
about fashion and time: the first identifies the seasonal nature of
fashion as an industry, and shows how this has impacted on workers
and wearers alike. The second looks at fashion design as a
ceaseless process of adaptation, reconstruction and recombination
of motifs, in which nostalgia and revivals play their part. The
third construes fashion's 'imaginary', with its capacity for
fantasy and myth-making, as a form of alternate history that asks
'what if?' Within this framework, key classic texts are juxtaposed
with lesser known ones, in an interdisciplinary approach that
includes philosophy, history, literature, media and fashion design,
ranging from the 18th century to the present. It will be of
interest to anyone wishing to understand one of the most complex
yet inescapable aspects of fashion, its relationship to time, and
will be a critical resource for undergraduate and postgraduate
students in the humanities and all those interested in fashion in
all its creative, commercial and cultural aspects.
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