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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries

Influencer De Luxe - From Soweto To Milan (Paperback): Kefilwe Mabote, Lebo Grand Influencer De Luxe - From Soweto To Milan (Paperback)
Kefilwe Mabote, Lebo Grand
R350 R301 Discovery Miles 3 010 Save R49 (14%) Ships in 4 - 8 working days

Influencers dominate social media. This book is not only a  personal journey filled with overcoming challenges, but also inspires anyone to go after their dreams, whether it's an entrepreneurial adventure or just to curate a lifestyle that excites you every morning.

A story that weaves biography and business tips through a journey from humble beginnings in Soweto and eventually finds Kefilwe visiting the fashion capital of the world, Milan!

Professional Beauty Therapy - Level 3 (Paperback, 5th edition): Lorraine Nordmann Professional Beauty Therapy - Level 3 (Paperback, 5th edition)
Lorraine Nordmann
R1,051 R962 Discovery Miles 9 620 Save R89 (8%) In Stock

Fully updated with the latest industry standards, this 5th Edition of the bestselling textbook, Professional Beauty Therapy: The Official Guide to Level 3 by Lorraine Nordmann, has been restructured and written to reflect the changing needs of the beauty industry and advanced students working towards their Level 3 qualification.

This well-trusted and respected book will appeal to beauty therapists who want to develop excellence in the beauty industry.

Revised in line with the latest National Occupational Standards (2015), this book is delivered in Nordmann's trademark engaging and professional style. It is the only Level 3 textbook endorsed by Habia and VTCT, and is a must have for any advanced beauty therapy student.

This book is suitable for those studying for the Level 3 qualification with all awarding associations.

Little Book of Chanel by Lagerfeld - The Story of the Iconic Fashion Designer (Hardcover): Emma Baxter Wright Little Book of Chanel by Lagerfeld - The Story of the Iconic Fashion Designer (Hardcover)
Emma Baxter Wright
R355 R284 Discovery Miles 2 840 Save R71 (20%) Ships in 5 - 10 working days

The House of Chanel is synonymous with not one, but two, iconic designers. First there was Gabrielle, and then there was Karl.

Chanel is a house known for its signatures that not only changed the course of fashion history but still resonate today – the Little Black Dress, the tweed suit, costume jewellery, Chanel No5. These signatures were inspired by Gabrielle Chanel's taste, life experience and travels – but it was Karl Lagerfeld who took these signatures and ingeniously adapted them for the twenty-first century woman. From his first days at the helm of Chanel in the 1980s, to his creative application of the Chanel logo to everything from biker boots to a space rocket, King Karl's reign at Chanel is nothing if not legendary.

Little Book of Chanel by Lagerfeld covers his most exquisite pieces, breathtaking catwalk shows and constant reinvention that have maintained Chanel as the most illustrious couture house in the world. Written by the bestselling author of Little Book of Chanel, this beautifully illustrated book is the essential guide to Lagerfeld's tenure at Chanel.

Hair/Power - Essays on Control and Freedom (Paperback): Kajal Odedra Hair/Power - Essays on Control and Freedom (Paperback)
Kajal Odedra
R227 R186 Discovery Miles 1 860 Save R41 (18%) Ships in 9 - 15 working days

Hair is potent. It can be an emotional and intense matter across gender - it will grow in places you don't like, it may desert you - suddenly, or gradually. It is a symbol of gender, sexuality, status, and more. Part memoir, part investigation across history, politics, religion, and culture, Hair/Power explores the power, control and ultimate liberation that hair can provide.

For the Love of Bags (English, French, German, Hardcover): Julia Werner, Dennis Braatz, Sandra Semburg For the Love of Bags (English, French, German, Hardcover)
Julia Werner, Dennis Braatz, Sandra Semburg
R860 Discovery Miles 8 600 Ships in 12 - 17 working days

"Whether it is a behind-the-scenes look at how these classic styles came to be or taking a front-seat look at how iconic women taught us how what it means to accessorize, this is a must-have for fashion lovers." - BELLA magazine Women love handbags because they are a perfect vehicle - not just for keys, credit cards, and lipstick, but also their dreams and desires. Luxury labels made the humble bag into a billion-dollar business in the 20th century, but the bag is more than just a status symbol. Because it is constantly being reinvented, it wields a greater influence on everyday fashion than any hemline or silhouette. For the Love of Bags is a homage to the power of the handbag: from icons like the Kelly Bag, the first "must-have" item ever, to popular Paris fashion house labels and the latest Instagram stars, this book details the history of the "it" bag and decodes the messages handbags communicate. Text in English, German and French.

Introduction to Hair and Beauty Sector Student Book - Entry 3 and Level 1 (Paperback): Gilly Ford, Helen Stewart, Samantha... Introduction to Hair and Beauty Sector Student Book - Entry 3 and Level 1 (Paperback)
Gilly Ford, Helen Stewart, Samantha Taylor 1
R1,133 Discovery Miles 11 330 Ships in 12 - 17 working days

Each unit is presented in topic spreads and designed with a variety of learning styles and abilities in mind, making the content even more accessible. Covers 14 units - enough for completion of a full Level 1 Diploma. Contains a variety of engaging, active and practical activities to cater for the differing needs of all your learners. Functional Skills signposting shows naturally ocurring opportunities for practising Functional Skills.

Beauty Therapy Fact File Student Book 5th Edition (Paperback, 5th edition): Susan Cressy Beauty Therapy Fact File Student Book 5th Edition (Paperback, 5th edition)
Susan Cressy 2
R1,994 Discovery Miles 19 940 Ships in 12 - 17 working days

Fully updated in line with the new National Occupational Standards and current trends bringing it totally up to date . Well-structured, easy-to-follow content and new improved design allow quick and easy reference. Features new topics including Stone Therapy , Intimate Waxing and The History of Beauty Therapy so learners can be confident they are fully supported. Features a mapping grid to show how the book supports a range of qualifications. Colour-coded tabs allow learners and tutors to see at a glance what level they are working at. Colourful design with new photos and detailed illustrations make complex scientific concepts to all.

Upgrading the Global Garment Industry - Internationalization, Capabilities and Sustainability (Hardcover): Mohammad B. Rana,... Upgrading the Global Garment Industry - Internationalization, Capabilities and Sustainability (Hardcover)
Mohammad B. Rana, Matthew M. C. Allen
R3,872 Discovery Miles 38 720 Ships in 12 - 17 working days

This timely book focuses on the upgrading of firms within the global garment industry, examining how garment manufacturers and retailers in different countries internationalize, develop their capabilities and enhance their sustainability. It highlights the important role the global garments industry plays in the socio-economic development and environmental outcomes of emerging economies. Drawing on firm-centric, multi-level analyses, the book addresses four key questions: how do apparel manufacturing companies in emerging economies internationalize? What factors promote or hinder internationalization? What influences the abilities of suppliers to develop different capabilities? How do firms achieve sustainability? Interdisciplinary contributions draw on a range of perspectives, including global value chains, international business, operations management, innovation, and sociology, to answer these questions. Providing novel insights to the topic, this book will help firms, researchers and national and multilateral organisations improve the competitiveness of suppliers, workers' well-being and environmental outcomes. It will be particularly useful to business economics and economic geography scholars.

Milady Standard Cosmetology (Hardcover, 14th edition): Milady Milady Standard Cosmetology (Hardcover, 14th edition)
Milady
R1,463 R1,320 Discovery Miles 13 200 Save R143 (10%) Ships in 10 - 15 working days

Give yourself the edge you deserve with Milady Cosmetology, 14th edition, our best edition yet. This edition delivers a holistic cosmetology education that's inclusive of all clients and their unique needs. Develop the skills required to ace your state licensing exam and to launch a rewarding and successful career. An even bigger emphasis on diversity and inclusion With keen insights on all hair textures, skin types and genders, this new-and-improved content will better prepare beauty professionals to successfully serve all clients. A modern approach to learning Competency- based learning objectives are clear, defined and focus on what a student must demonstrate or perfect. Interactive content, including plenty of videos, will engage and educate in equal measure. New step-by-step procedures for current trends and popular styles Enjoy 21 procedures with revised steps and new imagery (making them more visual and intuitive). QR codes scattered throughout offer bonus content to help you learn even more. A whole new look + layout worthy of the leader in beauty education Gorgeous imagery and compelling videos thoroughly demonstrate techniques, build confidence, and will help you excel every step of the way.

Little Book of Prada (Hardcover, New Edition): Laia Farran Graves Little Book of Prada (Hardcover, New Edition)
Laia Farran Graves 2
R350 R280 Discovery Miles 2 800 Save R70 (20%) Ships in 5 - 10 working days

Little Book of Prada is the pocket-sized and beautifully illustrated story of the legendary fashion house. Understated elegance and luxury, technologically advanced fabrics and sublime originality of design are all hallmarks of the House of Prada. In this miniature monograph, Laia Farran Graves documents the history and heritage of the brand, from the company's origins as a leather-goods manufacturer to the global fashion empire created by Miuccia Prada. Little Book of Prada explores the evolutions and innovations of the brand, as well as a design ethos informed by an interest in minimalism and contemporary art. Images of individual garments, catwalk shots and fashion photography pay tribute to one of the world's most influential fashion houses and the woman behind it, in a perfectly designed and stylish format that makes a perfect gift for any lover of fashion.

L2 Diploma in Hairdressing Candidate Handbook (including barbering units) (Paperback, 4th edition): Leah Palmer, Nicci Perkins L2 Diploma in Hairdressing Candidate Handbook (including barbering units) (Paperback, 4th edition)
Leah Palmer, Nicci Perkins
R1,519 Discovery Miles 15 190 Ships in 12 - 17 working days

A chapter on Employee Rights and Responsibilities and sign-posts to Personal, Learning and Thinking Skills in each unitprovides additional support for those undertaking an Apprenticeship. Learners can access a companion website which includes assessment sheets to help them produce evidence for their portfolio as well as video clips of Andrew Barton, 2006 British Hairdresser of the Year and TV's favourite stylist providing inspirational advice. Packed with glossy fashion photos and brand new step-by-step images to really inspire learners.

Level 2 Nails student book (Paperback): Lisa Kniveton, Lindsey Anderson, Alice Avenell Level 2 Nails student book (Paperback)
Lisa Kniveton, Lindsey Anderson, Alice Avenell 2
R1,359 Discovery Miles 13 590 Ships in 12 - 17 working days

* Covers nine of the most popular manadatory and optional units across VRQs and NVQs so learners can be confident that they have covered the required knowledge for their chosen course. * Coverage of generic units, such as Health and Safety, the context of nails making the knowledge and theory relevant to the learners' chosen nail course. * Colourful design packed with glossy step-by-step photos and case studies to really inspire and motivate learners. * The learning activities and assessment guidance with the book help learners check their knowledge and prepare for assessment.

Little Book of Versace - The Story of the Iconic Fashion House (Hardcover): Laia Farran Graves Little Book of Versace - The Story of the Iconic Fashion House (Hardcover)
Laia Farran Graves
R355 R284 Discovery Miles 2 840 Save R71 (20%) Ships in 5 - 10 working days

'Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress...' - Gianni Versace

From Elizabeth Hurley's safety pin dress to Jennifer Lopez's plunging green gown, Versace has always been a brand at the cutting edge of fashion. With a foot firmly placed in pop culture, Versace is beloved by fashionistas and celebrities alike, providing iconic moments like Lil Nas X's gold armour at the 2021 Met Gala, many of Elton John's eclectic tour outfits and the gown worn by Lady Diana in her posthumous tribute in Harper's Bazaar.

Exquisitely illustrated and expertly written, this book explores the story of the brand, from its creation in 1978 by Gianni Versace to its iconic status today. Featuring images of red-carpet moments, key pieces and stunning catwalk shows, this is a fabulous collection of all things Versace.

The Orphans of Berlin - The BRAND NEW heartbreaking World War 2 historical novel by Jina Bacarr (Hardcover): Jina Bacarr The Orphans of Berlin - The BRAND NEW heartbreaking World War 2 historical novel by Jina Bacarr (Hardcover)
Jina Bacarr
R633 Discovery Miles 6 330 Ships in 12 - 17 working days

'A moving novel of strength and resistance in the face of evil but also an inspiring journey of resilience after loss.' Erin Litteken, bestselling author of The Memory Keeper of Kyiv A heartbreaking World War 2 novel that tells the story of two women's fight for love, family and hope, as the world crumbles around them. Based on the true story of the Kindertransport rescue from Nazi-occupied Europe. Berlin, 1936. The Landau family are at the heart of their community, running a music shop in Berlin and just trying to survive. But their lives are unravelling as Hitler's power increases and the treatment of Jewish families deteriorates. Eldest daughter, Rachel, fears for her sisters' future and will do anything she can to keep them safe. Will she find hope in the darkness? Paris, 1936. As whispers of war travel over from Europe, American debutante Kay escapes her mother's grasp and travels as a reluctant spy from Paris to Berlin. But a chance meeting with the Landau family will change her life forever. Kay is determined to give Rachel and her sisters a fighting chance in a society where the youngest are paying the ultimate price, even if it means making dangerous enemies along the way... As the world marches toward war, these brave women will find strength in joining forces to save the ones they love. But they will need the support of one another more than they will ever realise in order to survive... A gripping and heart-wrenching historical novel about hope, tragedy and two women's limitless courage. Perfect for fans of The Tattooist of Auschwitz, The Nightingale and My Name is Eva. What readers are saying about The Orphans of Berlin: 'The Orphans of Berlin is a moving novel of strength and resistance in the face of evil but also an inspiring journey of resilience after loss. Delving into a lesser known angle of the Kindertransport rescue efforts, Jina Bacarr deftly combines history and compelling characters into a fast-paced, emotional WWII story that readers will love.' Erin Litteken, bestselling author of The Memory Keeper of Kyiv

European Fashion Law - A Practical Guide from Start-up to Global Success (Hardcover): Rosie Burbidge European Fashion Law - A Practical Guide from Start-up to Global Success (Hardcover)
Rosie Burbidge
R3,032 Discovery Miles 30 320 Ships in 12 - 17 working days

'This is the best industry-focussed legal textbook I've seen. Rosie covers a lot of ground and navigates complex areas of law in plain English. The book is accessible, well-structured and highly relevant.' - James Sweeting, Senior IP Counsel, Superdry PLC 'A refreshingly insightful overview of the legal challenges and opportunities facing fashion businesses operating today in Europe. It condenses vast realms of information into digestible and practical summaries, all written in a modern and commercial voice that enthuses passion for this fabulous industry.' - Head of Legal, Online Fashion Business, UK European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion. Readers will benefit from: The logical and easy-to-follow structure which highlights relevant legal considerations at each stage in the development of a fashion business First-hand, practical guidance on commercial issues associated with the fashion industry, including: how to avoid costly legal disputes, launching a website and working with third parties Advice on how to protect a company's intellectual property at each stage of business development: from registering designs to combating counterfeits A concise overview of relevant EU legislation and case law as it applies in practice. This inherently practical book will be a helpful go-to guide for those running a fashion business and for their in-house legal teams. For lawyers in practice the book will be useful point of reference when advising fashion and retail clients. For students of fashion, design, retail, or intellectual property, this book will provide a practical grounding to accompany academic studies.

Panos - My life, my odyssey (Hardcover): Panos Papadopoulos Panos - My life, my odyssey (Hardcover)
Panos Papadopoulos
R415 Discovery Miles 4 150 Ships in 12 - 17 working days

This is a rags-to-riches story about a man who came from a Greek village, born to a father with three years' schooling and an illiterate mother, whose down-to-earth Greek values formed the foundation of an entrepreneur who went on to build a multi-million-dollar fashion empire. Today, Panos Emporio is one of the most established luxury swimwear brands in the world, being the choice of celebrities and royal families amongst others. Panos Papadopoulos created this empire in his new country of Sweden in record time, introducing the winning combination of innovative design, skillful entrepreneurship and ground-breaking marketing, which elevated the brand to its world-leading position. Panos' life as an entrepreneur is a tale of passion and total commitment. In telling his story, he also provides success lessons and valuable advice to other entrepreneurs, that can be applied to sectors beyond fashion.

Digital Marketing Strategies for Fashion and Luxury Brands (Hardcover): Wilson Ozuem, Yllka Azemi Digital Marketing Strategies for Fashion and Luxury Brands (Hardcover)
Wilson Ozuem, Yllka Azemi
R5,678 Discovery Miles 56 780 Ships in 10 - 15 working days

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology. Topics Covered The many academic areas covered in this publication include, but are not limited to: Brand Communication Consumer Brand Engagement Gender Fluidity Mobile Commerce Multichannel Retailing Omnichannel Strategy Social Identity Social Media User-Generated Content

The Savile Row Cutter - Michael Skinner - Master Tailor - in Conversation with Hormazd Narielwalla (Hardcover, New): Hormazd... The Savile Row Cutter - Michael Skinner - Master Tailor - in Conversation with Hormazd Narielwalla (Hardcover, New)
Hormazd Narielwalla, Michael Skinner
R746 Discovery Miles 7 460 Ships in 12 - 17 working days

An absorbing insight into one of Britain's best known and respected professions through the words of one of its senior members.

The City & Guilds Textbook Level 2 Beauty Therapy for the Technical Certificate (Paperback): Helen Beckmann, Kelly Stokes The City & Guilds Textbook Level 2 Beauty Therapy for the Technical Certificate (Paperback)
Helen Beckmann, Kelly Stokes
R1,304 Discovery Miles 13 040 Ships in 9 - 15 working days

Written specially for the new Technical Certificate in Beauty Therapy, this book will provide your learners with everything they need to know to succeed in their studies. Complementing quality teaching, this textbook covers all the knowledge required for each unit, as well as illustrating practical skills with industry quality photographic illustrations. - Carefully matched to the requirements of the new qualification, this comprehensive textbook will provide you and your learners with all the guidance you need through this period of transition, in clear and accessible language. - Ensures learners can visualise all the necessary practical skills with over 1000 industry quality photographs. - Provides invaluable guidance on preparing for the new written exams and practical synoptic end test.

Level 1 NVQ/SVQ Certificate Beauty Therapy Candidate Handbook 2nd edition (Paperback, 2nd edition): Samantha Taylor Level 1 NVQ/SVQ Certificate Beauty Therapy Candidate Handbook 2nd edition (Paperback, 2nd edition)
Samantha Taylor
R1,013 Discovery Miles 10 130 Ships in 12 - 17 working days

Topic spreads makes content even more accessible and are designed with a variety of learning styles in mind. * Full coverage of all mandatory and optional units so learners can be confident they havecovered the required knowledge for their qualification. * Contains brand new step-by-step photos and illustrations to motivate learners and to help embed important theory.

The Trendmakers - Behind the Scenes of the Global Fashion Industry (Hardcover): Jenny Lantz The Trendmakers - Behind the Scenes of the Global Fashion Industry (Hardcover)
Jenny Lantz
R4,042 Discovery Miles 40 420 Ships in 12 - 17 working days

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.

Henry Poole - Founders of Savile Row - The Making of a Legend (Hardcover, Illustrated Ed): Stephen Howarth Henry Poole - Founders of Savile Row - The Making of a Legend (Hardcover, Illustrated Ed)
Stephen Howarth
R606 Discovery Miles 6 060 Ships in 12 - 17 working days

A Savile Row suite is universally understood to be the best one can buy. There is no other street in the world that has come such a byword for excellence. One tailor - Henry Poole - is responsible for this. Carefully researched and beautifully illustrated this book chronicles the evolution of Savile Row and the emergence of Henry Poole as the premier tailor with a fascinating list of clients. Throughout the world 'a Savile Row suit' is universally understood to be the very best one can possibly buy. There can be few other streets in the world that have become such a byword for excellence. One tailor more than any other is responsible for this international reputation - Henry Poole and Company. Yet how did this prominence come about? Henry Poole - The Making of a Legend is more than just the story of a company's rise to prominence. Carefully researched from the company's extensive archives, amongst many other sources, this book will fascinate the reader on a number of levels. It chronicles the evolution of Savile Row as well as encompassing a social record of Britain's international emergence. At the same time it documents how fashions have changed and progressed. The pages of Henry Poole - The Making of a Legend reflect almost two centuries of the ebb and flow of corporate survival with financial successes followed by perilous trading and near bankruptcy. Behind the discreet glamour of the bespoke tailoring trade there were dark sides; the the Row - There's no such thing as bad publicity - Goodbye to Everett Street - Royal Court and the Racecourse - Into the Row - The Life of a Gentleman - Happiness, Pride and Disater - The Burial of the Dead - Wampum and War Paint - The End of Civilisation - Poole has spoken - 1939 to 1955 - 1956 to 1970 - Return to the Row - 1986 to Present

Advanced Fashion Technology and Operations Management (Hardcover): Alessandra Vecchi Advanced Fashion Technology and Operations Management (Hardcover)
Alessandra Vecchi
R5,415 Discovery Miles 54 150 Ships in 10 - 15 working days

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

The Lost Girl in Paris - A brand new gripping and heartbreaking WW2 historical novel (Hardcover): Jina Bacarr The Lost Girl in Paris - A brand new gripping and heartbreaking WW2 historical novel (Hardcover)
Jina Bacarr
R640 Discovery Miles 6 400 Ships in 12 - 17 working days

'I will never forget what the Nazi did to me. Never' 1940, Nazi-occupied Paris. A powerful story of love, tragedy and incredible courage, about one woman whose life is ripped apart by war and risks everything to seek justice. Brand new from the bestselling author of The Resistance Girl. As Nazis patrol the streets of the French capital, Tiena is alone, desperate and on the run. After defending herself against the force of an officer, she must find a new identity in order to survive. An accidental meeting with members of the Resistance gives her a lifeline, as she is offered the chance to reinvent herself as perfumer Angeline De Cadieux. However Angeline will never forget what happened to her, and will do everything she can to seek revenge. But vengeance can be a dangerous game, and Angeline can only hide her true identity for so long before her past catches up with her, with some devastating consequences... Paris, 2003. When the opportunity arises for aspiring journalist Emma Keane to interview world renowned perfumer Madame De Cadieux about her life during World War Two, she is determined to take it. There are secrets from her own family history that she hopes Angeline may be able to help unlock. But nothing can prepare Emma for Angeline's story, and one thing is for certain - it will change her own life forever... An absolutely heartbreaking, unforgettable historical novel of war, sacrifice and survival. Perfect for fans of Suzanne Goldring, Ella Carey and Catherine Hokin.

Firms in the Fashion Industry - Sustainability, Luxury and Communication in an International Context (Hardcover, 1st ed. 2021):... Firms in the Fashion Industry - Sustainability, Luxury and Communication in an International Context (Hardcover, 1st ed. 2021)
Laura Rienda, Lorena Ruiz-Fernandez, Lindsey Drylie Carey, Irene Garcia-Medina
R4,358 Discovery Miles 43 580 Ships in 12 - 17 working days

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

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