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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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The Trendmakers - Behind the Scenes of the Global Fashion Industry (Hardcover)
Loot Price: R4,073
Discovery Miles 40 730
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The Trendmakers - Behind the Scenes of the Global Fashion Industry (Hardcover)
Series: Dress, Body, Culture
Expected to ship within 12 - 17 working days
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Numerous tastemakers exist in and between fashion production and
consumption, from designers and stylists to trend forecasters,
buyers, and journalists. How and why are each of these players
bound up in the creation and dispersion of trends? In what ways are
consumers' relations to trends constructed by these individuals and
organizations? This book explores the social significance of trends
in the global fashion industry through interviews with these
'fashion intermediaries', offering new insights into their
influential roles in the setting and shaping of trends. The
Trendmakers contains exclusive interviews with financial analysts,
creative directors from high street stores like H&M to designer
brands such as Erdem, trend forecasters at WGSN, buyers from Harvey
Nichols, and major fashion names like The Telegraph fashion critic
Hilary Alexander. In contrast to existing research, Lantz offers an
international understanding of the trend landscape, engaging with
industry professionals from fashion capitals like London, Paris,
and New York, as well as BRIC countries and the new, emerging
fashion nations. The fashion media may have declared that 'trends
are dead' in the light of digital dissemination, but Lantz argues
that trends still not only serve as a significant organizing
principle for the fashion industry as a whole but also as a source
for legitimacy. Engaging with classic fashion thinkers like Veblen,
Simmel, and Bourdieu, as well as contemporary scholars like
Entwistle and Steele, this book considers trends from an economic
and cultural perspective to add to our knowledge of the
complexities of the business of fashion.
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