Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader.

Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions.

Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.

A Winning Formula for Selling to Women Around the World
Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries.
AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds-especially to women.
Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.
"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
-Mary Sammons, President and CEO, Rite Aid Corporation
"The book is an excellent primer on how to successfully make alternative forms of distribution work."
-Allen Burke, Director of Merchandising, QVC, Inc.
"The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories."
-Annette Green, President Emeritus, The Fragrance Foundation

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in 'in-season buying' as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

"A fascinating insight into the world of big business and how a little Cajun girl from New Orleans can achieve great success in this country."
--Dick Van Patten, actor (Eight Is Enough)

"Jenny Craig's story is a splendid example of what can be accomplished in our entrepreneurial society with dedication and hard work. Jenny's spirit, determination, and focus on providing service to her clients enabled her to create a leading weight-control company and help millions of people. Her journey is an American success story."
--Steven N. Blair, President and CEO, The Cooper Institute

"Jenny Craig is a pioneer in delivering nutritious, portion-controlled food, now recognized as one of the most powerful dietary weight-loss tools, in the context of a comprehensive program to change one's lifestyle. The story of her success in building a multinational weight-management program can serve as an inspiration to other women (and men) who have the capacity for the hard work needed to carry their creative ideas to fruition. This is a book well worth reading."
--Frank Greenway, MD, Medical Director and Professor Pennington Biomedical Research Center

"Reading the story of Jenny Craig's personal journey is a truly inspirational experience. Her persistence and adaptation to change in all aspects of her life, ranging from her personal relationships and professional activities to coping with health problems in later years, provide an exemplary model of self-actualization and compassion for others."
--G. Alan Marlatt, PhD, Director, Addictive Behaviors Research Center Professor of Psychology, University of Washington

* Takes a truly holistic and interdisciplinary approach to sustainable fashion management * Fashion Management is growing in popularity as a postgraduate degree throughout the world, with UK institutions particularly well recognised as course providers. Sustainability is increasingly covered as a core module. * Competing titles are either research-based and technical or focus on one specific area of fashion sustainability, such as materials. This text provides a much more comprehensive and interdisciplinary outlook as well as a practical approach, combining theory with practical application from a management perspective.

"This new book on Fashion and its History is brilliant and fascinating. It is a must read' for all who are interested in style and clothes." Roy Miles, author of Priceless: a life in art "An impressive piece of research which Carolyn Beckingham has translated into a persuasive narrative. She marshals her material with skill and authority and presents her arguments in clear, well-written prose, avoiding academic jargon. The book will appeal not only to the specialist in this area of study but also to the general reader. Many will find added pleasure in returning to the classic literature from which she draws many of her examples." Alan Beecham, writer and journalist. "The definitive overview of fashion. An impressive and witty chronological history of our way of adorning ourselves. A must to enjoy and to treasure." Lucienne Phillips, fashion doyenne. This book addresses the evidence for the widespread belief that enjoyment of fashion is necessarily inconsistent with feminist values, from a feminist (as opposed to a post-feminist) point of view. It begins by establishing that many feminists in fact hold this belief and argues that disagreeing does not mean claiming that feminism was unnecessary or that it is now rendered redundant by changing social mores. The author describes the historical background as applied to both men's and women's clothing in various cultures. She then attempts to rebut the main anti-fashion arguments by exploring the issues of personal freedom and political correctness, the claims that fashion makes women sex objects for men, and the charge that the subject is too trivial to merit serious discussion, by examining the alleged symbolism of particular fashions and meanings attached to the concepts of "nature" and "creativity". Allegations of links between fashion and pornography are explored, and the disagreements between feminists on this topic set out. Finally, the issue of dressing for special occasions and whether this practice has a place in the modern world is addressed with candour. Is Fashion a Woman's Right? re-establishes the relationship between fashion and feminist values.

Written by Habia, the Hair and Beauty Industry Authority, this write-in workbook is an invaluable resource to help learners improve their Maths and English skills and prepare for Level 1 and Level 2 Functional Skills exams. The workbook format enables learners to practice and improve their maths and English skills and the real-life questions, exercises and scenarios are all written with a beauty therapy context to help students find essential Maths and English theory understandable, engaging and achievable. This workbook is an invaluable resource to support Maths and English learning in the classroom, at work and for personal study at home.

For such a beautiful industry, there is a lot of ugly behind the scenes in modelling. Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models. With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows. The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards social and environmental sustainability from both a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar and helps create a hybrid presence for brands in both real and virtual worlds. Artification is the process of elevating an object into a work of art and closely mirrors the aestheticization of society in a postmodern world. While selling online is a given, creating an auratic atmosphere to envelop and provide an unforgettable experience requires greater levels of creativity. Each chapter focuses on aspects of consumer culture theory, with its emphasis on identity, lifestyle, and symbolic meaning, with the introductory chapter paying more attention to the application of practice theory to the study of sustainability, artification, and digitalization. The complementarity between the practice turn and the cultural turn promises new insights.

Originally published in 1999 The Commercial Use of Biodiversity examines how biodiversity and the genetic material it contains are now as valuable resources. Access to genetic resources and their commercial development involve a wide range of parties such as conservation and research institutes, local communities, government agencies and companies. Equitable partnerships are not only crucial to conservation and economic development but are also in the interests of business and often required by law. In this authoritative and comprehensive volume, the authors explain the provisions of the Convention on Biological Diversity on access and benefit-sharing, the effect of national laws to implement these, and aspects of typical contracts for the transfer of materials. They provide a unique sector-by-sector analysis of how genetic resources are used, the scientific, technological and regulatory trends and the different markets in Pharmaceuticals, Botanical Medicines, Crop Development, Horticulture, Crop Protection, Biotechnology (in fields other than healthcare and agriculture) and Personal Care and Cosmetics Products. This will be an essential sourcebook for all those in the commercial chain, from raw material collection to product discovery, development and marketing, for governments and policy-makers drafting laws on access and for all the institutions, communities and individuals involved in the conservation, use, study and commercialisation of genetic resources.

The term 'tailored' has changed as methods of manufacture and the retailing of clothes have evolved. This book demonstrates the wide range of cutting methods used to produce garments which are described as 'tailored' jackets. Although the main focus is on modern methods of producing clothing, a rich and complex cutting tradition is acknowledged and used. It is hoped that the modern garment designer will be inspired to rediscover methods that retain their validity today.

The different approaches to 'tailored' cutting are described under three headings: bespoke cutting, engineered cutting and style cutting. The rich heritage of the latter came from the tremendous creativity that was unleashed by women's emancipation at the beginning of the twentieth century and the merging of tailored styles with fashionable clothing. The section on style cutting has therefore derived some of the cutting techniques from that period, thus demonstrating how they can be applied to current methods of production.

Contents:
Acknowledgements List of illustrations Prologue Section One: Fur Nation 1. My Fur Ladies (The Fabric of a Nation) 2. Princes, Bear Boys, and Beaver Men (Tales from the Beaver Clubs) Section Two: Beavers 3. The eyes of June Sauer (For a Sexual economy of fur fashion photography) 4. My Fur Lady, Canada's Liberty Section Three: Bardots 5. BB and her Beasts 6. Venus Forever (The Next Fur Generation) Endnotes Bibliography

Fur Nation traces the interwoven relationships between sexuality, national identity, and colonialism. Chantal Nadeau shows how Canada, a white settler colony, bases its existence and its nationhood on a complex sexual economy based on women wrapped in fur.
Nadeau traces the centrality of fur through a series of intriguing case studies, including:
* Hollywood's take on the 330 year history of the Hudson Bay Company, founded to exploit Canada's rich fur resources
* the life of a postwar fur fashion photographer
* a 1950s musical called Fur Lady
* the battle between Brigitte Bardot's anti-fur activists and the fur industry.
Nadeau highlights the connection between 'fur ladies' - women wearing, exploiting or promoting furs - and the beaver, symbol of Canada and nature's master builder. She shows how, in postcolonial Canada, the nation is sexualised around female reproduction and fur, which is both a crucial factor in economic development, and a powerful symbol through which the nation itself is conceived and commodified. Fur Nation demonstrates that, for Canada, fur really is the fabric of a nation.

'A gripping blockbuster ... Thomas researches meticulously and writes with simmering even-handed anger' TELEGRAPH.

Fashionopolis is the definitive book on the cost of fast fashion, and a blueprint for how we get to a more sustainable future.

Fashion has blighted our planet.

Today, one out of six people on earth work in fashion, churning out 100 billion garments a year. Yet 98 percent of them do not earn a living wage, and 2.1 billion tonnes of clothing is thrown away annually. The clothing industry's exploitation of fellow humans and the environment has reached epic levels. What should we do?

Bestselling author and veteran journalist Dana Thomas has travelled the globe to find the answers. In Fashionopolis, she details the damage wrought by fashion's behemoths, and celebrates the visionaries including activists, artisans, designers, and tech entrepreneurs fighting for change.

We all have been casual about our clothes. It's time to get dressed with intention. Fashionopolis is the first comprehensive look at how to start.

Here, leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America by looking at examples such as:
* the sexual dynamics of bathing suits
* the deeper meanings of corsets
* the social role of the African American hair salon.

Series Information:
Garland Studies in Entrepreneurship

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

For Level 1 Hairdressing students on NVQ, SVQ and VRQ courses. A genuinely new and innovative way for students to study hairdressing, this new textbook is supported with extensive multimedia material and activities at no extra cost. Some books include a few videos and basic materials, but this title comes with over 100 free online resources and activity screens with which to improve learning. Online questions are also included as well as links to other resources such as images, animations and videos. The elearning resources are included in every chapter to complement the textbook content and will help students from the start of their qualification until they pass their final exams.

This textbook describes the structure of the industry in the UK and globally, and explains the current problems and strategic responses to global shifts in production. The new edition has been updated throughout to include the lastest available data, and takes account of the acceleration of the decline of manufacturing in the UK since 2002, the rapid expansion of production in China, and the final demise of the system of quota control.
Essential subject for students at undergraduate and postgraduate levels.
An expert guide to a bewilderingly complex industry.
No competition.
Addresses global issues, the opportunities and threats, with strategies for survival.
Author is Editor of "International Journal of Fashion Marketing and Management."

A classic in its field since its original publication, The Technique of the Professional Make-Up Artist is now revised, updated and paperback for a new generation of professionals. This encyclopedic resource covers all of the current studio make-up methods and lab techniques, with text and art contributions from some of the leading experts in the industry. The author explains clearly and precisely the differing approaches to stage-lit, audience-attended television taping; studio-lit, no-audience taping; live television with natural outdoor lighting; live stage make-up ; and the innumerable techniques and methods of film make-up. In addition to detailing the basic, day-to-day 'paint and powder' procedures that are the bulk of any professional make-up artist's work. He also describes exciting new visual effects that can be achieved using puppetry, digital computing, and electronic coloration. Included in this paperback edition are: * Revised make-up charts for men and women * New special effects make-up photographs * New information on contact lenses and dental work * Updated information on film types * Revised appendices. Vincent J R Kehoe has been working in the professional make-up field since 1940. He has been in charge of make-up for more than 3000 major television, film, and stage productions, and was head of the make-up departments for CBS-TV in New York and the NBC Hallmark Hall of Fame series. His previous books include Special Make-Up Effects (Focal Press), The Technique of Film and Television Make-Up, and Photographic Make-Up for Stills and Movies, and he has written several articles on advanced make-up research for the Journal of the Society of Motion Picture and Television Engineers (SMPTE). As president and director of the Research Council of Make-Up Artists since 1963, Mr Kehoe designed and produced the entire Color Process line of RMCA Professional Products. He lives in Somis, CA.

'There isn't a more comprehensive source to Twenties fashion that I can think of ... An absolute must for anyone interested in Twenties fashion or art deco' Style High Club 'A source of all the styles, colours, shapes, and silhouettes of the Golden Twenties' Vogue From the glitz and glamour of the Roaring Twenties came a fashion revolution. The 1920s is a decade synonymous with social change, reflected in its groundbreaking fashions: from the daring elegance of the 'New Woman' to never-before-seen silhouettes, the styles of the Roaring Twenties still capture the imagination a century later. Sumptuously illustrated with over 500 original photographs, sketches and prints, this extensive sourcebook documents the season-by-season fashions of the Jazz Age. Follow the evolving fashion trends and uncover a fascinating analysis of the progression from haute couture to ready-to-wear in this essential handbook for all fashion historians, students and vintage enthusiasts. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

Achieve professional quality hair results with this full-color, comprehensive book from award-winning hair and makeup pros, Gretchen Davis and Yvette Rivas. In The Hair Stylist Handbook: Techniques for Film and Television, you'll learn how to create that sought-after "complete look" by learning the newest hair techniques that are in demand on film and television sets. Learn how to break into the industry, what products to use to achieve specific effects, how to maintain a look throughout the day, what quick techniques to use to achieve certain textures, and much more. With input from hairstylist Yvette Rivas, this step-by-step guide makes complex techniques clear, allowing you to achieve the most coveted results. In this informative handbook you will find: An extensive chapter on men's grooming techniques and hair products Specific techniques for dramatic and long lasting hair color Lists of the best hair tools and instructions for how to use them to achieve different looks Information about how production schedules, cast, and crew are all affected and influenced by the hair and makeup team Details on how to run a successful and organized hair and makeup trailer on set Whether you are a professional in the field, or a student looking to break in to the industry, this book will provide you with secrets and information that you cannot find anywhere else.

Major changes have occurred in the last few years in the methods of cutting and manufacturing outerwear. Light clothing companies are now manufacturing these heavy garments because of the development of fusible interlinings and new manufacturing techniques which have resulted in the deskilling of traditional tailoring methods. Outerwear has consquently assumed much greater importance in light clothing courses and this book - the first of its kind - has been written to reflect these industrial changes. It offers a course of practical and theoretical study which is related to specific garment types and fabrics. An essential manual for students at every level. Suitable for use in CGLI, BTEC and degree courses, this uniquely comprehensive work is certain to become a standard textbook on its subject.

A classic in its field since its original publication, The Technique of the Professional Make-Up Artist is now revised, updated and paperback for a new generation of professionals. This encyclopedic resource covers all of the current studio make-up methods and lab techniques, with text and art contributions from some of the leading experts in the industry. The author explains clearly and precisely the differing approaches to stage-lit, audience-attended television taping; studio-lit, no-audience taping; live television with natural outdoor lighting; live stage make-up ; and the innumerable techniques and methods of film make-up. In addition to detailing the basic, day-to-day 'paint and powder' procedures that are the bulk of any professional make-up artist's work. He also describes exciting new visual effects that can be achieved using puppetry, digital computing, and electronic coloration. Included in this paperback edition are: * Revised make-up charts for men and women * New special effects make-up photographs * New information on contact lenses and dental work * Updated information on film types * Revised appendices. Vincent J R Kehoe has been working in the professional make-up field since 1940. He has been in charge of make-up for more than 3000 major television, film, and stage productions, and was head of the make-up departments for CBS-TV in New York and the NBC Hallmark Hall of Fame series. His previous books include Special Make-Up Effects (Focal Press), The Technique of Film and Television Make-Up, and Photographic Make-Up for Stills and Movies, and he has written several articles on advanced make-up research for the Journal of the Society of Motion Picture and Television Engineers (SMPTE). As president and director of the Research Council of Make-Up Artists since 1963, Mr Kehoe designed and produced the entire Color Process line of RMCA Professional Products. He lives in Somis, CA.