Fashion Brand Management - Plan, Scale and Market a Successful Fashion Business (Paperback)

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	2023
First published:	2023
Authors:	Alison Lowe
Dimensions:	240 x 170 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	328
ISBN-13:	978-1-398-60900-6
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Fashion design Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General Promotions
LSN:	1-398-60900-5
Barcode:	9781398609006

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