'Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress...' - Gianni Versace From Elizabeth Hurley's safety pin dress to Jennifer Lopez's plunging green gown, Versace has always been a brand at the cutting edge of fashion. With a foot firmly placed in pop culture, Versace is beloved by fashionistas and celebrities alike, providing iconic moments like Lil Nas X's gold armour at the 2021 Met Gala, many of Elton John's eclectic tour outfits and the gown worn by Lady Diana in her posthumous tribute in Harper's Bazaar. Exquisitely illustrated and expertly written, this book explores the story of the brand, from its creation in 1978 by Gianni Versace to its iconic status today. Featuring images of red-carpet moments, key pieces and stunning catwalk shows, this is a fabulous collection of all things Versace.

Lorraine Nordmann's leading textbook, Beauty Basics: The Official Guide to Level 1 has been fully revised to provide everything today's beginner Beauty Therapist requires to pass their Level 1 qualification. Written in Nordmann's trademark engaging and down-to-earth style, this well-trusted book will appeal to a whole new generation of beauty students by equipping learners with everything they need to gain their qualification and provide a handy reference throughout their career. Endorsed by VTCT, this is a must for any Beauty Therapy student. This book is suitable for all beginners studying Beauty Therapy at Level 1 with all awarding association, including VTCT, City & Guilds, ITEC and other providers. This new edition is also available with CourseMate online teaching and learning resource, which offers engaging and interactive resources such as an integrated eBook, videos, step-by-step, images, activities and games, all aligned to the content of the textbook for a fully integrated learning experience.

The Pocket Guide to Key Terms for Beauty Therapy is fully endorsed by Habia and is THE essential reference tool to all the key terms learners will need to know for their Beauty Therapy studies. This easy-to-use revision tool provides quick and simple definitions for all key topics at Level 1, 2 and 3 to help learners prepare for assessments and the exciting world of work. The Pocket Guide works alongside our leading series of Beauty Therapy textbooks by Lorraine Nordmann and our successful Nail textbook, The Complete Nail Technician 3rd edition, by Marian Newman.

Milady Master Educator, Fourth Edition provides the backbone of instructor theory for the beauty and wellness educator. The content presents educators with the teaching skills and educational judgments necessary to become an effective, engaging, and successful instructor. Master Educator is designed for flexibility, being used in programs ranging from a basic overview of instructor training to programs that require more advanced teaching techniques. Presented in a conversational, easy-to-understand style, it uses many pedagogical features to emphasize important information and powerful teaching techniques. Master Educator serves the future instructor as a valuable, fundamental learning tool, and the seasoned instructor with the strategies needed to adapt to the changing landscape of the learning environment.

This classic text offers students and industry professionals detailed step-by-step instructions and illustrations for grading pattern pieces for women's, men's and children's wear.

The Official Guide to Foundation Learning in Hair and Beauty has been written by two of the most respected authors in the Hair and Beauty industry, Jane Goldsbro and Elaine White. Their clear and engaging writing style will appeal to the Foundation Learner and the nine easy to read chapters, which cover the core elements of the course, will help learners with progression to employment. The text boasts a strong pedagogy designed for the Foundation Learner which includes 'Top Tips' and 'It's a Fact' boxes, web links to useful information and a host of activities and self assessments so the learner can test their learning as they progress though the course. Functional skills are mapped throughout along with icons outlining where personal and social skill development can occur. Learners can check their answers to all of the Assessment Activity questions and find loads of printable crosswords and wordsearches by visiting the free online companion!

This book nuances our understanding of the contemporary creative economy by engaging with a set of three key tensions which emerged over the course of eight European Colloquiums on Culture, Creativity and Economy (CCE): 1) the tension between individual and collaborative creative practices, 2) the tension between tradition and innovation, and 3) the tension between isolated and interconnected spaces of creativity. Rather than focusing on specific processes, such as production, industries or locations, the tensions acknowledge and engage with the messy and restless nature of the creative economy. Individual chapters offer insights into poorly understood practices, locations and contexts such as co-working spaces in Berlin and rural Spain, creative businesses in Leicester and the role and importance of cultural intermediaries in creative economies within Africa. Others examine the nature of trans-local cultural flows, the evolving "field" of fashion, and the implications of social media and crowdfunding platforms. This book will be of interest to students, scholars and professionals researching the creative economy, as well as specific cultural and creative industries, across the humanities and social sciences.

* A fully comprehensive guide to the entire supply chain management process as applied specifically to the fashion industry * Each chapter is complemented by an in-depth case study from a relevant global organization, alongside pedagogy to aid student comprehension, including quizzes, end-of-chapter activities, and role play scenarios. Online resources include chapter-by-chapter PowerPoint slides and a test bank. * Designed as a core textbook for Fashion Supply Chain and Operations Management modules at advanced undergraduate and postgraduate level.

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars in marketing and sociology challenging traditional ways of thinking. In a society where problems with overproduction and overconsumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion is not merely relevant, but necessary. This cutting edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, consumer culture and research, as well as sociology and anthropology. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, she has relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game. The underdog becomes the overlord (at-large). You'll want to grab a notebook for all the business (and life) tips this read has to offer. Advance warning, this book will convince you to become a proponent of child labor, an advocate of GMO, and a cynic of organic cotton.

Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world's biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while in the EU, the CJEU's interpretation of the pan-European design rights system has created significant overlap with copyright law and risks leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters, that can also help create a fair equilibrium between protection and borrowing in fashion design.

An insider's look at how the rise of "fast fashion" obstructs ethical shopping and fuels the abuse and neglect of garment workers "With years of expertise in the fashion industry, Alyssa's reporting is consistently deep and thoughtful, and her work on sustainability and ethics has changed how I view the clothes I wear." -Brittney McNamara, features director at Teen Vogue Ours is the era of fast fashion: a time of cheap and constantly changing styles for consumers of every stripe, with new clothing hitting the racks every season as social media-fueled tastes shift. Worn Out examines the underside of our historic clothing binge and the fashion industry's fall from grace. Former InStyle senior news editor and seasoned journalist Alyssa Hardy's riveting work explores the lives of the millions of garment workers-mostly women of color-who toil in the fashion industry around the world-from LA-based sweatshop employees who experience sexual abuse while stitching clothes for H&M, Fashion Nova, and Levi's to "homeworkers" in Indonesia who are unknowingly given carcinogenic materials to work with. Worn Out exposes the complicity of celebrities whose endorsements obscure the exploitation behind marquee brands and also includes interviews with designers such as Mara Hoffman, whose business models are based on ethical production standards. Like many of us, Hardy believes in the personal, political, and cultural place fashion has in our lives, from seed to sew to closet, and that it is still okay to indulge in its glitz and glamour. But the time has come, she argues, to force real change on an industry that prefers to keep its dark side behind the runway curtain. The perfect book for people who are passionate about clothing and style, Worn Out seeks to engage in a real conversation about who gets harmed by fast fashion-and offers meaningful solutions for change.

* Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. * Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. * Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.

'If you go to Tokyo, I think it becomes very obvious that there's this almost seamless mixture of popular culture and Japanese traditional culture.' – Kazuo Ishiguro From the youthful maximalism of Harajuku to the luxurious sophistication of Ginza, Tokyo is the city of a thousand styles. With diverse and unique subcultures like the kitsch Sweet Lolitas, the dark and dramatic goths and punks, the retro rockbillys and the elegant and traditional Wa Lolitas, Tokyo is home to an explosion of fashion like no other. This instalment of the beautiful Little Books of City Style series will look at the style evolution of this incredible capital, providing an exquisitely illustrated guide to dressing like a true Tokyoite.

• Provides a comprehensive overview of luxury brand management from a sustainability perspective, using cases and examples to demonstrate how sustainability practices can be embedded into the product and applied to existing luxury brands. • Each chapter includes real life case studies from both well-known international brands and boutique luxury start-ups. • Designed as a core or recommended text for advanced undergraduate and postgraduate Luxury Fashion Management and Luxury Brand Management courses.

Presented in a luxurious package, Louis Vuitton: A Perfume Atlas offers a rare look at the time-honoured crafts of the perfumer, with specially commissioned illustrations and texts revealing the stories of the precious natural elements that create the house’s unique perfumes. With exclusive, first-hand access to Louis Vuitton’s master perfumer Jacques Cavallier Belletrud, A Perfume Atlas explores how the flowers are cultivated, the growing seasons and techniques used to harvest the blossoms, and how essential oils are extracted, distilled and composed to create new and complex fragrances. From Chinese magnolia and osmanthus to India’s tuberose and jasmine, each seed pod, berry, woody stem, fruit, leaf and flower opens a world that evokes the thrill of far-off places and names, trade routes, sea journeys and the rhythms of the seasons. A poetic celebration of a most mysterious art, Louis Vuitton: A Perfume Atlas is the perfect gift for lovers of nature, luxury, travel and beauty.

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the importance of interpersonal relations and the power of personal recommendations. This book is the first to empirically investigate how the form and appeal of marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. The book summarizes the existing research on marketing communications, social media and word of mouth, provides a cutting-edge knowledge based on the analysis of the actual behavior of consumers and rules of effective marketing communications in social media. This research-based book is written for scholars and researchers within the fields of marketing and communication. It may also be of interest to a wider audience interested in understanding how to use social media to influence electronic word of mouth.

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

* Takes a truly holistic and interdisciplinary approach to sustainable fashion management * Fashion Management is growing in popularity as a postgraduate degree throughout the world, with UK institutions particularly well recognised as course providers. Sustainability is increasingly covered as a core module. * Competing titles are either research-based and technical or focus on one specific area of fashion sustainability, such as materials. This text provides a much more comprehensive and interdisciplinary outlook as well as a practical approach, combining theory with practical application from a management perspective.

'A gripping but utterly heartrending read' - The Sunday Times 'A must-read for beauty fans and budding entrepreneurs alike' - Glamour 'Honest and inspiring' - Good Housekeeping 'Inspirational' - Prima 'A fantastic read... Honest and inspirational... Jo's couragous story is not just for those who are fans of famous scents and fancy bags, but also for budding entrepreneurs' - The Sun 'Inspiring and insightful' - Woman & Home 'You won't fail to be inspired by this scented story' - YOU Jo Malone is the inspirational British businesswoman responsible for creating her globally renowned beauty business and, more recently, her new brand 'Jo Loves'. This, her first autobiography, tells in full her incredible journey from modest beginnings as a teenager, struggling with dyslexia and leaving school with no qualifications, to becoming an international brand name and one of the world's most successful entrepreneurs. Jo's lively story explores how her fascination with smell teamed with her natural ability to create world-famous blends such as 'Lime, Basil & Mandarin', revolutionised the way we think about fragrance. Her unique talent for pioneering innovation and originality within her field is unrivalled. Yet, despite her success, she has faced huge challenges with courage and determination, including being diagnosed with breast cancer at the age of 37 and told she only had nine months to live, and her decision to go it alone after selling the original Jo Malone brand to the Estee Lauder Corporation and walking away in 2006. Jo's commitment and down-to-earth approach to life, work and family makes her one of the most likeable and well respected personalities in British retail and her honesty, hard work and entrepreneurial grit are an inspiration to all.

'A gripping blockbuster ... Thomas researches meticulously and writes with simmering even-handed anger' TELEGRAPH.

Fashionopolis is the definitive book on the cost of fast fashion, and a blueprint for how we get to a more sustainable future.

Fashion has blighted our planet.

Today, one out of six people on earth work in fashion, churning out 100 billion garments a year. Yet 98 percent of them do not earn a living wage, and 2.1 billion tonnes of clothing is thrown away annually. The clothing industry's exploitation of fellow humans and the environment has reached epic levels. What should we do?

Bestselling author and veteran journalist Dana Thomas has travelled the globe to find the answers. In Fashionopolis, she details the damage wrought by fashion's behemoths, and celebrates the visionaries including activists, artisans, designers, and tech entrepreneurs fighting for change.

We all have been casual about our clothes. It's time to get dressed with intention. Fashionopolis is the first comprehensive look at how to start.

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.

The epicentre of classic chic and the home of haute couture, Paris is the capital of elegance. From the iconic luxury of Chanel, Dior and Saint Laurent to the effortless sophistication of the typical Parisienne, the city's look is replicated the world over. Little Book of Paris Style is the beautifully illustrated guide to the enduring looks, designers and icons that embody the city of light.

Walking around the commercial streets of New York, San Francisco, Milan, London, or Paris and looking at the succession of multinational chain stores' windows, you can easily forget what country you are in. However, if you hear the small talk among the employees, you hear very different stories. In New York, a 30-year-old woman is worried because she does not know if she will work enough hours to make a living the following week-whereas, in Milan, a mother of the same age knows she will work 20 hours a week but is concerned about whether her contract will be renewed at the end of the following month. Following three years of fieldwork, which included 100 in-depth interviews with front-line retail workers and unionists in New York City and Milan, Front-Line Workers in the Global Service Economy investigates both the lived experiences of salespersons in the "fast fashion" industry-a retail sector made of large chains of stores selling fashion garments at low prices-and the possibilities of collective action and structured forms of resistance to these global trends. In the face of economic globalization and vigorous managerial efforts to minimize labor costs and to standardize the retail experience, mass fashion workers' stories tell us how strong the pressure toward work devaluation in low-skilled service sectors can be, and how devastating its effects are on the workers themselves.

• Provides a comprehensive overview of luxury brand management from a sustainability perspective, using cases and examples to demonstrate how sustainability practices can be embedded into the product and applied to existing luxury brands. • Each chapter includes real life case studies from both well-known international brands and boutique luxury start-ups. • Designed as a core or recommended text for advanced undergraduate and postgraduate Luxury Fashion Management and Luxury Brand Management courses.