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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries

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The Language of Cosmetics Advertising (Hardcover, 1st ed. 2016) Loot Price: R1,953
Discovery Miles 19 530
You Save: R234 (11%)
The Language of Cosmetics Advertising (Hardcover, 1st ed. 2016): Helen Ringrow

The Language of Cosmetics Advertising (Hardcover, 1st ed. 2016)

Helen Ringrow

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List price R2,187 Loot Price R1,953 Discovery Miles 19 530 | Repayment Terms: R183 pm x 12* You Save R234 (11%)

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This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.

General

Imprint: Palgrave Pivot
Country of origin: United Kingdom
Release date: October 2016
First published: 2016
Authors: Helen Ringrow
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Hardcover
Pages: 118
Edition: 1st ed. 2016
ISBN-13: 978-1-137-55797-1
Categories: Books > Language & Literature > Language & linguistics > Sociolinguistics
Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
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LSN: 1-137-55797-4
Barcode: 9781137557971

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