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Fashioning Models - Image, Text and Industry (Hardcover, English)
Loot Price: R3,301
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Fashioning Models - Image, Text and Industry (Hardcover, English)
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The fashion model's hold on popular consciousness is undeniable.
How did models emerge as such powerful icons in modern consumer
culture? This volume brings together cutting-edge articles on
fashion models, examining modelling through race, class and gender,
as well as its structure as an aesthetic marketplace within the
global fashion economy. Essays include treatments of the history of
fashion modelling, exploring how concerns about racial purity and
the idealization of light skinned black women shaped the practice
of modelling in its early years. Other essays examine how models
have come to define femininity through consumer culture. While
modelling's global nature is addressed throughout, chapters deal
specifically with model markets in Australia and Tokyo, where
nationalist concerns colour what is considered a pretty face. It
also considers how models glamorize consumption through everyday
activities, and neoliberal labour forms via reality TV. With
commentaries from industry professionals who experienced the
cultural juggernaut of the supermodels, the final essay situates
their impact within the rise of brand culture and the globalization
of fashion markets since 1990. Accessible and highly engaging,
Fashioning Models is essential reading for students and scholars of
fashion and related disciplines.
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