Written by Habia, the Hair and Beauty Industry Authority, this write-in workbook is an invaluable resource to help learners improve their Maths and English skills and prepare for Level 1 and Level 2 Functional Skills exams. The workbook format enables learners to practice and improve their maths and English skills and the real-life questions, exercises and scenarios are all written with a Hairdressing context to help students find essential Maths and English theory understandable, engaging and achievable. This workbook is an invaluable resource to support Maths and English learning in the classroom, at work and for personal study at home.

Walking around the commercial streets of New York, San Francisco, Milan, London, or Paris and looking at the succession of multinational chain stores' windows, you can easily forget what country you are in. However, if you hear the small talk among the employees, you hear very different stories. In New York, a 30-year-old woman is worried because she does not know if she will work enough hours to make a living the following week-whereas, in Milan, a mother of the same age knows she will work 20 hours a week but is concerned about whether her contract will be renewed at the end of the following month. Following three years of fieldwork, which included 100 in-depth interviews with front-line retail workers and unionists in New York City and Milan, Front-Line Workers in the Global Service Economy investigates both the lived experiences of salespersons in the "fast fashion" industry-a retail sector made of large chains of stores selling fashion garments at low prices-and the possibilities of collective action and structured forms of resistance to these global trends. In the face of economic globalization and vigorous managerial efforts to minimize labor costs and to standardize the retail experience, mass fashion workers' stories tell us how strong the pressure toward work devaluation in low-skilled service sectors can be, and how devastating its effects are on the workers themselves.

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

The Pocket Guide to Key Terms for Hairdressing is fully endorsed by Habia and is THE essential reference tool to all the key terms learners will need to know for their Hairdressing and Barbering studies. This easy-to-use revision tool provides quick and simple definitions for all key topics at Level 1, 2 and 3 to help learners prepare for assessments and the exciting world of work. The Pocket Guide works alongside our leading series of Hairdressing textbooks by Leo Palladino and Martin Green.

This book presents applications of blockchain technologies to foster sustainable development in the textile and clothing supply chain. The concept of Textiles and Fashion Sustainability has grown to a wider extent today. Among the list of items to achieve Sustainability in Textiles and Fashion, the key element is the traceability of supply chains in terms of mapping and tracing the entire supply chain to ensure sustainable supply chain management. Reliable and transparent, efficient data is one of the crucial requirements for Textiles and Fashion Sustainability in today's advanced industrial context and this is possible in this advanced era by various technological advancements such as Block chain technologies. These days one can see a widespread application of blockchain technology in the Textiles and Clothing sector. The core competencies of blockchain technology namely transparency, data auditability, privacy, value transfer, and process efficiency and automation are very much essential for achieving the multifold objectives under the theme Textiles and Fashion Sustainability.

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2016, the 6th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2016. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.

The garment industry is one of the world's largest industries, yet there are few sustained examinations of its importance to the global economy and the very vital role that immigrant entrepreneurship has played. Focusing on the garment industry in seven world cities Paris, London, Birmingham, Amsterdam, New York, Miami and Los Angeles this book tackles the complex relationship between the development of immigrant entrepreneurship and the shift to global, post-industrial urban economies. The interconnections among immigrant entrepreneurs, social networks, market conditions and regulatory matters are thoroughly explored in a comparative way. Starting from the idea that general social, economic and political processes manifest themselves in ever changing, historically specific shapes, the contributors offer intriguing insights into the dynamics of entrepreneurial management against the backdrop of such processes as: the differential spatial impact of economic restructuring; the significance of governance at various levels; and the conditional use of social capital. With contributions from leading experts in the field, this is a must for those wishing to supplement their knowledge in globalization, labour, economics, immigration and the garment industry broadly speaking.

For fashion students who want to be both in the now and in the know! The Dynamics of Fashion, Sixth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising, giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos. New to this Edition -New chapter on sustainability with current industry processes -New chapter on fashion careers and how to get started in the industry -All Fashion Focus box features have been updated to current topics and industry trends The Dynamics of Fashion, 6th Edition STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions and image identification -Branch out with links to curated online multi-media resources that bring chapter concepts to life -Expand your knowledge by further exploring special features Fashion Focus, Sustainability, and Social media Instructor Resources -Instructor's Guide featuring answers to end-of-chapter activities, supplemental student activities and assignments, a comprehensive test bank of multiple choice, identification, true or false, and essay questions for each chapter and unit, and a guide to exploring careers -PowerPoint (R) presentations include full-color images from the book and provide a framework for lecture and discussion -Curated digital library of special supplemental resources for all of the text's features including categorical links to articles, image galleries, and videos from respected trade, fashion, and news websites

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars in marketing and sociology challenging traditional ways of thinking. In a society where problems with overproduction and overconsumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion is not merely relevant, but necessary. This cutting edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, consumer culture and research, as well as sociology and anthropology. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Luxury, Fashion and the Early Modern Idea of Credit addresses how social and cultural ideas about credit and trust, in the context of fashion and trade, were affected by the growth and development of the bankruptcy institution. Luxury, fashion and social standing are intimately connected to consumption on credit. Drawing on data from the fashion trade, this fascinating edited volume shows how the concepts of credit, trust and bankruptcy changed towards the end of the early modern period (1500 1800) and in the beginning of the modern period. Focusing on Sweden, with comparative material from France and other European countries, this volume draws together emerging and established scholars from across the fields of economic history and fashion. This book is an essential read for scholars in economic history, financial history, social history and European history.

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies.

This book deals with the important aspects of green fashion including Animal Welfare in Ethical Fashion, Sustainable Processing of Textiles, Sustainable design case studies, Wool Composting, Consumer behaviour in sustainable clothing market, industrial case studies related to green fashion, etc.

'This is the best industry-focussed legal textbook I've seen. Rosie covers a lot of ground and navigates complex areas of law in plain English. The book is accessible, well-structured and highly relevant.' - James Sweeting, Senior IP Counsel, Superdry PLC 'A refreshingly insightful overview of the legal challenges and opportunities facing fashion businesses operating today in Europe. It condenses vast realms of information into digestible and practical summaries, all written in a modern and commercial voice that enthuses passion for this fabulous industry.' - Head of Legal, Online Fashion Business, UK European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion. Readers will benefit from: The logical and easy-to-follow structure which highlights relevant legal considerations at each stage in the development of a fashion business First-hand, practical guidance on commercial issues associated with the fashion industry, including: how to avoid costly legal disputes, launching a website and working with third parties Advice on how to protect a company's intellectual property at each stage of business development: from registering designs to combating counterfeits A concise overview of relevant EU legislation and case law as it applies in practice. This inherently practical book will be a helpful go-to guide for those running a fashion business and for their in-house legal teams. For lawyers in practice the book will be useful point of reference when advising fashion and retail clients. For students of fashion, design, retail, or intellectual property, this book will provide a practical grounding to accompany academic studies.

Boost your exam chances with this brand new workbook and revision guide, designed to improve and assess your knowledge of anatomy and physiology theory and how it applies to practical treatments. - Prepare for success with comprehensive coverage of anatomy and physiology by body system - Coach yourself with a variety of workbook activities for self-study - Test yourself with multiple-choice and exam-style questions - Combine your workbook with Helen McGuinness's bestselling Anatomy and Physiology textbook (sold separately) for the strongest anatomy and physiology support in your Beauty Therapy studies

Unlike the competing texts, which focus on luxury branding and marketing, this book considers luxury from a strategic decision-making, creative and competitive perspective; Each chapter is illustrated by cases and examples from well-known international luxury firms, as well as chapter objectives, summaries, and reflective questions; Provides a framework to understand and assess value creation when creativity is relevant

* A fully comprehensive guide to the entire supply chain management process as applied specifically to the fashion industry * Each chapter is complemented by an in-depth case study from a relevant global organization, alongside pedagogy to aid student comprehension, including quizzes, end-of-chapter activities, and role play scenarios. Online resources include chapter-by-chapter PowerPoint slides and a test bank. * Designed as a core textbook for Fashion Supply Chain and Operations Management modules at advanced undergraduate and postgraduate level.

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability.

New York, Paris, London, Milan, Tokyo. This familiar list of cities conjures up the image of high fashion. This book examines the powerful relationship between metropolitan modernity and fashion culture. The authors look at the significance of certain key sites in fashion's world order and at transformations in the connections between key cities. The status of fashion capital has now become a goal for urban boosters and planners, part of the wider promotion of the 'cultural economy' of major cities. In a rapidly changing global fashion system, new centres like Shanghai are making claims to join the ranks of Fashion's World Cities. In chapters ranging from Los Angeles to Moscow and Dakar to Mumbai, Fashion's World Cities explores the relationship between major metropolises and the production, consumption and mythologizing of fashion.

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.

Milady Master Educator, Fourth Edition provides the backbone of instructor theory for the beauty and wellness educator. The content presents educators with the teaching skills and educational judgments necessary to become an effective, engaging, and successful instructor. Master Educator is designed for flexibility, being used in programs ranging from a basic overview of instructor training to programs that require more advanced teaching techniques. Presented in a conversational, easy-to-understand style, it uses many pedagogical features to emphasize important information and powerful teaching techniques. Master Educator serves the future instructor as a valuable, fundamental learning tool, and the seasoned instructor with the strategies needed to adapt to the changing landscape of the learning environment.

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards social and environmental sustainability from both a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar and helps create a hybrid presence for brands in both real and virtual worlds. Artification is the process of elevating an object into a work of art and closely mirrors the aestheticization of society in a postmodern world. While selling online is a given, creating an auratic atmosphere to envelop and provide an unforgettable experience requires greater levels of creativity. Each chapter focuses on aspects of consumer culture theory, with its emphasis on identity, lifestyle, and symbolic meaning, with the introductory chapter paying more attention to the application of practice theory to the study of sustainability, artification, and digitalization. The complementarity between the practice turn and the cultural turn promises new insights.

Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world's biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while in the EU, the CJEU's interpretation of the pan-European design rights system has created significant overlap with copyright law and risks leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters, that can also help create a fair equilibrium between protection and borrowing in fashion design.