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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
New York, Paris, London, Milan, Tokyo. This familiar list of cities conjures up the image of high fashion. This book examines the powerful relationship between metropolitan modernity and fashion culture. The authors look at the significance of certain key sites in fashion's world order and at transformations in the connections between key cities. The status of fashion capital has now become a goal for urban boosters and planners, part of the wider promotion of the 'cultural economy' of major cities. In a rapidly changing global fashion system, new centres like Shanghai are making claims to join the ranks of Fashion's World Cities. In chapters ranging from Los Angeles to Moscow and Dakar to Mumbai, Fashion's World Cities explores the relationship between major metropolises and the production, consumption and mythologizing of fashion.
Written by Habia, the Hair and Beauty Industry Authority, this write-in workbook is an invaluable resource to help learners improve their Maths and English skills and prepare for Level 1 and Level 2 Functional Skills exams. The workbook format enables learners to practice and improve their maths and English skills and the real-life questions, exercises and scenarios are all written with a Hairdressing context to help students find essential Maths and English theory understandable, engaging and achievable. This workbook is an invaluable resource to support Maths and English learning in the classroom, at work and for personal study at home.
'If you go to Tokyo, I think it becomes very obvious that there's this almost seamless mixture of popular culture and Japanese traditional culture.' – Kazuo Ishiguro From the youthful maximalism of Harajuku to the luxurious sophistication of Ginza, Tokyo is the city of a thousand styles. With diverse and unique subcultures like the kitsch Sweet Lolitas, the dark and dramatic goths and punks, the retro rockbillys and the elegant and traditional Wa Lolitas, Tokyo is home to an explosion of fashion like no other. This instalment of the beautiful Little Books of City Style series will look at the style evolution of this incredible capital, providing an exquisitely illustrated guide to dressing like a true Tokyoite.
The Pocket Guide to Key Terms for Hairdressing is fully endorsed by Habia and is THE essential reference tool to all the key terms learners will need to know for their Hairdressing and Barbering studies. This easy-to-use revision tool provides quick and simple definitions for all key topics at Level 1, 2 and 3 to help learners prepare for assessments and the exciting world of work. The Pocket Guide works alongside our leading series of Hairdressing textbooks by Leo Palladino and Martin Green.
'A gripping blockbuster ... Thomas researches meticulously and writes with simmering even-handed anger' TELEGRAPH. Fashionopolis is the definitive book on the cost of fast fashion, and a blueprint for how we get to a more sustainable future. Fashion has blighted our planet. Today, one out of six people on earth work in fashion, churning out 100 billion garments a year. Yet 98 percent of them do not earn a living wage, and 2.1 billion tonnes of clothing is thrown away annually. The clothing industry's exploitation of fellow humans and the environment has reached epic levels. What should we do? Bestselling author and veteran journalist Dana Thomas has travelled the globe to find the answers. In Fashionopolis, she details the damage wrought by fashion's behemoths, and celebrates the visionaries including activists, artisans, designers, and tech entrepreneurs fighting for change. We all have been casual about our clothes. It's time to get dressed with intention. Fashionopolis is the first comprehensive look at how to start.
The epitome of British heritage fashion, the Burberry trench coat is a
beloved wardrobe classic. Practical yet versatile; it is sleek and sexy
but also a preppy favourite. Since the launch of the coat in 1912,
Burberry has unveiled a selection of styles that has reached iconic
stature – and here you will discover their original designs, seasonal
adaptations and limited editions.
This new edition of the highly successful and much loved Hairdressing for African and Curly Hair Types from a Cross-Cultural Perspective is now fully revised and updated to cover everything students need to know for NVQ and VRQ Level 2 and Level 3 African Type Hairdressing and Combined Hair Types courses. This book is endorsed by Habia and is full of inspirational looks and new professional, step-by-step images covering key techniques and processes. This book is suitable for those studying for vocational qualifications with all awarding associations, including VTCT, City & Guilds, ITEC and other providers. It has been developed to equip learners with everything they need to gain their qualification and provide a handy reference throughout their career.
"Give me time and I'll give you a revolution" - Alexander McQueen
For this 3rd edition of Hairdressing Science the text has been completely reviewed and updated to follow the scheme set out by the Hairdressing Training Board for the National Vocational Qualifications Level 2 in Hairdressing. A change of emphasis reflects the growing concern for the safe use of chemicals and the assessment of health hazards. Throughout the book students are alerted to the effects of the misapplication of chemical products and the misuse of appliances.
Handbook of Footwear Design and Manufacture, Second Edition, is a fully updated, expanded guide on the theories, processes, methodologies and technologies surrounding the footwear supply chain. Topics discussed include engineering design methodology, reducing manufacturing waste, footwear advertisement, emerging imaging technology, advice on the optimization of manufacturing processes for productivity, and summaries of the latest advances from researchers around the globe. This updated edition also includes coverage of sizing and grading based on different footwear styles and methods, AI based personalization and customization, emerging models for online footwear shopping (involving data mining), and new methods for foot data analysis and representation.
'Don't be into trends. Don't make fashion own you, but you decide what
you are, what you want to express by the way you dress...' - Gianni
Versace
Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars in marketing and sociology challenging traditional ways of thinking. In a society where problems with overproduction and overconsumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion is not merely relevant, but necessary. This cutting edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, consumer culture and research, as well as sociology and anthropology. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability.
* A fully comprehensive guide to the entire supply chain management process as applied specifically to the fashion industry * Each chapter is complemented by an in-depth case study from a relevant global organization, alongside pedagogy to aid student comprehension, including quizzes, end-of-chapter activities, and role play scenarios. Online resources include chapter-by-chapter PowerPoint slides and a test bank. * Designed as a core textbook for Fashion Supply Chain and Operations Management modules at advanced undergraduate and postgraduate level.
Beautiful illustrations explain complex techniques and methods. Covers key themes relevant to the VTCT and ITEC qualifications. Extra web resources, including a full range of colour diagrams to label, can be used to revise for assessments. Expert authors ensure the highest quality advice and support.
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.
This book provides a critical overview of technologies that are used within the fashion industry and supply chain, with a special emphasis on how they engender sustainability and the circular economy. The chapters present contemporary case studies alongside new research on technologies such as 3D printing, 3D scanning and recycling technology to assess the effect they will have on the future of fashion and its global supply chain.
'There isn't a more comprehensive source to Twenties fashion that I can think of ... An absolute must for anyone interested in Twenties fashion or art deco' Style High Club 'A source of all the styles, colours, shapes, and silhouettes of the Golden Twenties' Vogue From the glitz and glamour of the Roaring Twenties came a fashion revolution. The 1920s is a decade synonymous with social change, reflected in its groundbreaking fashions: from the daring elegance of the 'New Woman' to never-before-seen silhouettes, the styles of the Roaring Twenties still capture the imagination a century later. Sumptuously illustrated with over 500 original photographs, sketches and prints, this extensive sourcebook documents the season-by-season fashions of the Jazz Age. Follow the evolving fashion trends and uncover a fascinating analysis of the progression from haute couture to ready-to-wear in this essential handbook for all fashion historians, students and vintage enthusiasts. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.
The unauthorized biography of the world's most famous, seductive, and successful perfume. With its rich golden hue, art deco–inspired bottle, and timeless, musky scent, Chanel No. 5 is the world's bestselling perfume. Reverently known among industry insiders as le monstre—the monster—it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers? The Secret of Chanel No. 5 is Tilar J. Mazzeo's far-ranging and fascinating search beyond the stuff of legend to uncover the full story of No. 5's creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel's flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home. A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5.
"Whether it is a behind-the-scenes look at how these classic styles came to be or taking a front-seat look at how iconic women taught us how what it means to accessorize, this is a must-have for fashion lovers." - BELLA magazine Women love handbags because they are a perfect vehicle - not just for keys, credit cards, and lipstick, but also their dreams and desires. Luxury labels made the humble bag into a billion-dollar business in the 20th century, but the bag is more than just a status symbol. Because it is constantly being reinvented, it wields a greater influence on everyday fashion than any hemline or silhouette. For the Love of Bags is a homage to the power of the handbag: from icons like the Kelly Bag, the first "must-have" item ever, to popular Paris fashion house labels and the latest Instagram stars, this book details the history of the "it" bag and decodes the messages handbags communicate. Text in English, German and French.
• Provides a comprehensive overview of luxury brand management from a sustainability perspective, using cases and examples to demonstrate how sustainability practices can be embedded into the product and applied to existing luxury brands. • Each chapter includes real life case studies from both well-known international brands and boutique luxury start-ups. • Designed as a core or recommended text for advanced undergraduate and postgraduate Luxury Fashion Management and Luxury Brand Management courses.
Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The 'pre-loved or pre-owned' clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Each chapter starts off with an example of a data-driven AI technique on a particular sector of the fashion industry (design, manufacturing, supply or retailing), before moving on to illustrate its implementation in a real-world application
This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion. |
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