Resilience of Luxury Companies in Times of Change is a book for executives and Masters' level students taking courses in luxury management. It offers an insight into the current and emergent business models and strategies luxury companies apply to remain resilient in times of change. It explores a variety of business models answering the following key questions: What is each brand's value proposition used to attract a consumer's willingness to pay? What is each brand's target audience? How do brands navigate and expand their markets? And how do luxury companies organize their resources to design and develop products and services to continually sell to their customers? The answers to these questions provide the foundation of a luxury company's business strategy and, as a result, its brand architecture. The authors also explore the patterns that have emerged in the ownership, management and the manufacturing in luxury goods companies, where dominance is usually found in certain countries. This book focuses on six key industries in the luxury product sector: fashion, automotive, hospitality, furniture, cosmetics and jewellery. It provides an international perspective with examples drawn from Europe, USA, the Middle East, China and Japan. Through these examples and cases, the authors analyze how luxury companies are facing the challenges posed by external shocks and an extensive need for digitalization. Using concepts and theories from macroeconomics (such as globalisation) and corporate and business strategy, the book aims to connect the dots between theory and practice. Resilience of Luxury Companies in Times of Change provides perspectives of the past, present and future - how luxury companies have evolved over time and managed to stay resilient despite the challenges they have faced through the different eras.

'Meet Luca Turin, a renegade scientist and perfume critic with an extraordinary sense of smell.' Newsday Funny, irreverent and passionate, The Secret of Scent opens the lid on two worlds - the glamorous and highly lucrative realm of the perfume makers, and the equally rivalrous domain of smell science. Smell is our forgotten sense. Long neglected by science in favour of more prestigious areas of research, it's also barely understood in general life. At the core of our sense of smell lies an enigma: why do things smell the way they do? How is smell written into the molecules? This book is the story of the quest to solve this puzzle. Luca Turin has been described in The Economist as 'a man with a powerful nose and a bizarre obsession with perfume.' Starting with a tour of the great perfumes and their gifted makers, he shows how few people have an idea of what perfume is or how it is made, let alone how smell works and what part it plays in other pleasures like food. But not everyone has ignored this powerful sense. A small band of mavericks has been trying to crack the code of smell for seventy years. Building on their work, Turin thinks he has succeeded. And like all good mysteries, the solution was all the while hidden in plain sight - in this case, right under our noses.

* A fully comprehensive guide to the entire supply chain management process as applied specifically to the fashion industry * Each chapter is complemented by an in-depth case study from a relevant global organization, alongside pedagogy to aid student comprehension, including quizzes, end-of-chapter activities, and role play scenarios. Online resources include chapter-by-chapter PowerPoint slides and a test bank. * Designed as a core textbook for Fashion Supply Chain and Operations Management modules at advanced undergraduate and postgraduate level.

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars in marketing and sociology challenging traditional ways of thinking. In a society where problems with overproduction and overconsumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion is not merely relevant, but necessary. This cutting edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, consumer culture and research, as well as sociology and anthropology. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability.

Milady Master Educator, Fourth Edition provides the backbone of instructor theory for the beauty and wellness educator. The content presents educators with the teaching skills and educational judgments necessary to become an effective, engaging, and successful instructor. Master Educator is designed for flexibility, being used in programs ranging from a basic overview of instructor training to programs that require more advanced teaching techniques. Presented in a conversational, easy-to-understand style, it uses many pedagogical features to emphasize important information and powerful teaching techniques. Master Educator serves the future instructor as a valuable, fundamental learning tool, and the seasoned instructor with the strategies needed to adapt to the changing landscape of the learning environment.

To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards social and environmental sustainability from both a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar and helps create a hybrid presence for brands in both real and virtual worlds. Artification is the process of elevating an object into a work of art and closely mirrors the aestheticization of society in a postmodern world. While selling online is a given, creating an auratic atmosphere to envelop and provide an unforgettable experience requires greater levels of creativity. Each chapter focuses on aspects of consumer culture theory, with its emphasis on identity, lifestyle, and symbolic meaning, with the introductory chapter paying more attention to the application of practice theory to the study of sustainability, artification, and digitalization. The complementarity between the practice turn and the cultural turn promises new insights.

Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world's biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while in the EU, the CJEU's interpretation of the pan-European design rights system has created significant overlap with copyright law and risks leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters, that can also help create a fair equilibrium between protection and borrowing in fashion design.

* Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. * Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. * Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.

This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions have flourished. The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines' content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences and examines phenomena such as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurred boundaries for the regulation of the cosmetic surgery industry. This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality.

The first monograph from LAYER, one of the world's most sought-after design studios, and its founder Benjamin Hubert, providing a candid and insightful account of how to make it in the highly competitive design industry Since launching in 2015, London-based design studio LAYER has grown to become a global presence in the industry, with high-profile clients such as Vitra, Braun, Nike, Bang & Olufsen, and Airbus. Across six chronological chapters, the book traces founder Benjamin Hubert's journey from being a graduate of design to establishing and subsequently expanding his own firm, and offers a candid and insightful account of how to succeed in the highly competitive design industry.

The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business. -- .

The epicentre of classic chic and the home of haute couture, Paris is the capital of elegance. From the iconic luxury of Chanel, Dior and Saint Laurent to the effortless sophistication of the typical Parisienne, the city's look is replicated the world over. Little Book of Paris Style is the beautifully illustrated guide to the enduring looks, designers and icons that embody the city of light.

* Goes beyond branding theory to provide real-world solutions for beleaguered fashion retailers * Covers the full spectrum of fashion brands, from mass market to luxury * Co-authored by a consultant with 30 years' experience in fashion and interior design, and a postdoctoral researcher at the renowned Sorbonne

* Goes beyond branding theory to provide real-world solutions for beleaguered fashion retailers * Covers the full spectrum of fashion brands, from mass market to luxury * Co-authored by a consultant with 30 years' experience in fashion and interior design, and a postdoctoral researcher at the renowned Sorbonne

Mo Rosser's unique, bestselling text has been fully updated to reflect the latest standards in Beauty Therapy, with new photographs and a wealth of learning features to reinforce study and place the theory in the context of the salon. In order to provide the most effective treatments for their clients, students and practitioners of beauty therapy need to fully comprehend the science that underpins each treatment. This book enables you to understand the scientific aspects of both body and facial therapy, explaining the theory in an accessible yet comprehensive manner. Therapies covered include: mechanical massage, vacuum suction, galvanic treatment, electro-muscle stimulation, micro-current treatments, micro-dermabrasion, infra-red and ultraviolet, and heat therapy treatments.

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Recent decades have seen the rise of a global beauty boom, with profound effects on perceptions of bodies worldwide. Against this background, Beauty and the Norm assembles ethnographic and conceptual approaches from a variety of disciplines and across the globe to debate standardization in bodily appearance. Its contributions range from empirical research to exploratory conversations between scholars and personal reflections. Bridging hitherto separate debates in critical beauty studies, cultural anthropology, sociology, the history of science, disability studies, gender studies, and critical race studies, this volume reflects upon the gendered, classed, and racialized body, normative regimes of representation, and the global beauty economy.

Written by Habia, the Hair and Beauty Industry Authority, this write-in workbook is an invaluable resource to help learners improve their Maths and English skills and prepare for Level 1 and Level 2 Functional Skills exams. The workbook format enables learners to practice and improve their maths and English skills and the real-life questions, exercises and scenarios are all written with a Hairdressing context to help students find essential Maths and English theory understandable, engaging and achievable. This workbook is an invaluable resource to support Maths and English learning in the classroom, at work and for personal study at home.

* Takes a truly holistic and interdisciplinary approach to sustainable fashion management * Fashion Management is growing in popularity as a postgraduate degree throughout the world, with UK institutions particularly well recognised as course providers. Sustainability is increasingly covered as a core module. * Competing titles are either research-based and technical or focus on one specific area of fashion sustainability, such as materials. This text provides a much more comprehensive and interdisciplinary outlook as well as a practical approach, combining theory with practical application from a management perspective.

The Student Workbook package includes two workbooks that complement the Cosmetology, 14th edition and Standard Foundations spanish-translated texts. For the Cosmetology workbook, we've combined theory and practical concepts into one complete workbook that aligns to each chapter in the Cosmetology text. Each workbook contains detailed interactive exercises, like fill-in-the-blank and illustration labeling, all designed to reinforce learning and increase comprehension.

This book examines the critical issue of environmental pollutants produced by the textiles industry. Comprised of contributions from environmental scientists and materials and textiles scientists, this edited volume addresses the environmental impact of microplastics, with a particular focus on microfibres released by textiles into marine and freshwater environments. The chapters in Part I offer environmental perspectives focusing on the measurement of microplastics in the environment, their ingestion by small plankton and larger filter feeders, the effects of consuming microplastics, and the role of microplastics as a vector for transferring toxic contaminants in food webs. Written by environmental and material scientists, the chapters in Part II present potential solutions to the problem of microplastics released from textiles, discussing parameters of influence, water treatment, degradation in aquatic environments, textile end-of-life management, textile manufacturing and laundry, and possible policy measures. This is a much needed volume which brings together in one place environmental research with technical solutions in order to provide a cohesive and practical approach to mitigating and preventing environmental pollution from the textiles industry going forward. This book will be of great interest to students and scholars of environmental conservation and management, environmental pollution and environmental chemistry and toxicology, sustainability, as well as students and scholars of material and textiles science, textile engineering and sustainable manufacturing.

In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined, with these changes continuing now and in the future. The purpose of this book is to analyze this market with particular focus on the segment defined as "high-end" and to provide entrepreneurs, professionals, workers in the sector, consultants, and business/fashion students, a context to understand better the latest and most up-to-date ideas and how to govern their growth. The starting point for the book's discussion begins with the title of the book, which emphasizes two important characteristics regarding its context: the increasingly blurred distinction between offline and online - hence the term "onlife" - and the absence of rules, given the obvious out-of-date nature of those on which fashion companies have based their business strategies in recent decades. This has led the authors to propose a handbook of new rules, suitable for a world that increasingly appears to be lacking them.