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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
Since its first publication, Classic Tailoring Techniques for Menswear has been the authoritative resource for custom hand tailoring production. Providing in-depth, step-by-step instructions for the processes required by bespoke and couture-level manufacturing, this book retains its value and relevance for young and established tailors alike. Continuing this great tradition, the third edition introduces new discussions of traditional tailoring processes in the industry and highlights the value of hand-crafted construction in the context of environmentally-sustainable design. New to this Edition: - Learning Objectives let you know what you'll learn in each chapter - New Tricks of the Trade feature offers helpful tips - End of chapter discussion questions help you test your knowledge of the chapter concepts - A new, extended Glossary and Key Terms throughout emphasize a renewed focus on essential vocabulary STUDIO Features Include: - Download additional student exercises to practice newly learned skills - Review concepts with flashcards of essential vocabulary Instructor Resources Include: - The Instructor's Guide provides suggestions for planning the course and using the text in the classroom - PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars in marketing and sociology challenging traditional ways of thinking. In a society where problems with overproduction and overconsumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion is not merely relevant, but necessary. This cutting edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, consumer culture and research, as well as sociology and anthropology. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability.
From their heritage trenches and ubiquitous check to experimental red
carpet looks, the House of Burberry is known worldwide for its
covetable designs.
Beautiful illustrations explain complex techniques and methods. Covers key themes relevant to the VTCT and ITEC qualifications. Extra web resources, including a full range of colour diagrams to label, can be used to revise for assessments. Expert authors ensure the highest quality advice and support.
'Don't be into trends. Don't make fashion own you, but you decide what
you are, what you want to express by the way you dress...' - Gianni
Versace
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.
An exciting account of the international adventures of fashion model Pat Cleveland-one of the first black supermodels during the wild sixties and seventies. "Taking her reader through fifty years of fashion from the intersection of the Civil Rights Movement, the disco era's decadence, and the grandeur of Hollywood's late 70s renaissance, Cleveland provides a glimpse at some of design's most important moments-and her own personal history." -Vogue "Pat Cleveland is to fashion what Billie Holiday is to the blues; a muse for all ages." -Essence Chronicling of the glamorous life and adventures of Pat Cleveland-one of the first black supermodels-this compelling memoir evokes the bohemian lifestyle and creative zeitgeist of 1970s New York City and features some of today's most prominent names in fashion, art, and entertainment as they were just gaining their creative footage. New York in the sixties and seventies was glamorous and gritty at the same time, a place where people like Warhol, Avedon, and Halston as well as their muses came to pursue their wildest ambitions, and when the well began to run dry they darted off to Paris. Though born on the very fringes of this world, Patricia Cleveland, through a combination of luck, incandescent beauty, and enviable style, soon found herself in the center of all that was creative, bohemian, and elegant. A "walking girl," a runway fashion model whose inimitable style still turns heads on the runways of New York, Paris, Milan, and Tokyo, Cleveland was in high demand. Ranging from the streets of New York to the jet-set beaches of Mexico, from the designer drawing rooms of Paris to the offices of Vogue, here is Cleveland's larger-than-life story. One minute she's in a Harlem tenement making her own clothes and dreaming of something bigger, the next she's about to walk Halston's show alongside fellow model Anjelica Huston. One minute she's partying with Mick Jagger and Jack Nicholson, the next she's sharing the dance floor next to a man with stark white hair, an artist the world would later know as Warhol. In New York, she struggles to secure her first cover of a major magazine. In Paris, she's the toast of the town. And through the whirlwind of it all, she is forever in pursuit of love, truth, and beauty in this "riveting, celeb-drenched account of her astonishing life in fashion" (Simon Doonan, author of The Asylum).
"Give me time and I'll give you a revolution" - Alexander McQueen
'Haute couture is like an orchestra, whose conductor is Balenciaga. We other couturiers are the musicians and we follow the direction he gives' - Christian Dior The godfather of conceptual design, a master of shape, a true fashion game changer - all are accolades bestowed upon one of the most interesting, venerated and iconic couturiers of the twentieth century: Cristobal Balenciaga. His pureness of line, the comfort of his garments and innovative work with textiles, colour and volume made a huge impact on twentieth-century fashion, with creations such as the babydoll, balloon and sack dresses still influencing fashion today. Through stunning images and captivating text, Little Book of Balenciaga depicts the work and life of Balenciaga the couturier. Fashion historian Emmanuelle Dirix examines his legacy both through tracing the Maison's artistic direction after his death, and the generations of designers influenced by the master himself.
Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world's biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while in the EU, the CJEU's interpretation of the pan-European design rights system has created significant overlap with copyright law and risks leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters, that can also help create a fair equilibrium between protection and borrowing in fashion design.
* Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. * Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. * Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.
This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions have flourished. The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines' content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences and examines phenomena such as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurred boundaries for the regulation of the cosmetic surgery industry. This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality.
Written by Habia, the Hair and Beauty Industry Authority, this write-in workbook is an invaluable resource to help learners improve their Maths and English skills and prepare for Level 1 and Level 2 Functional Skills exams. The workbook format enables learners to practice and improve their maths and English skills and the real-life questions, exercises and scenarios are all written with a Hairdressing context to help students find essential Maths and English theory understandable, engaging and achievable. This workbook is an invaluable resource to support Maths and English learning in the classroom, at work and for personal study at home.
The Official Guide to Foundation Learning in Hair and Beauty has been written by two of the most respected authors in the Hair and Beauty industry, Jane Goldsbro and Elaine White. Their clear and engaging writing style will appeal to the Foundation Learner and the nine easy to read chapters, which cover the core elements of the course, will help learners with progression to employment. The text boasts a strong pedagogy designed for the Foundation Learner which includes 'Top Tips' and 'It's a Fact' boxes, web links to useful information and a host of activities and self assessments so the learner can test their learning as they progress though the course. Functional skills are mapped throughout along with icons outlining where personal and social skill development can occur. Learners can check their answers to all of the Assessment Activity questions and find loads of printable crosswords and wordsearches by visiting the free online companion!
* Goes beyond branding theory to provide real-world solutions for beleaguered fashion retailers * Covers the full spectrum of fashion brands, from mass market to luxury * Co-authored by a consultant with 30 years' experience in fashion and interior design, and a postdoctoral researcher at the renowned Sorbonne
* Goes beyond branding theory to provide real-world solutions for beleaguered fashion retailers * Covers the full spectrum of fashion brands, from mass market to luxury * Co-authored by a consultant with 30 years' experience in fashion and interior design, and a postdoctoral researcher at the renowned Sorbonne
Recent decades have seen the rise of a global beauty boom, with profound effects on perceptions of bodies worldwide. Against this background, Beauty and the Norm assembles ethnographic and conceptual approaches from a variety of disciplines and across the globe to debate standardization in bodily appearance. Its contributions range from empirical research to exploratory conversations between scholars and personal reflections. Bridging hitherto separate debates in critical beauty studies, cultural anthropology, sociology, the history of science, disability studies, gender studies, and critical race studies, this volume reflects upon the gendered, classed, and racialized body, normative regimes of representation, and the global beauty economy.
* Takes a truly holistic and interdisciplinary approach to sustainable fashion management * Fashion Management is growing in popularity as a postgraduate degree throughout the world, with UK institutions particularly well recognised as course providers. Sustainability is increasingly covered as a core module. * Competing titles are either research-based and technical or focus on one specific area of fashion sustainability, such as materials. This text provides a much more comprehensive and interdisciplinary outlook as well as a practical approach, combining theory with practical application from a management perspective.
Luxury, Fashion and the Early Modern Idea of Credit addresses how social and cultural ideas about credit and trust, in the context of fashion and trade, were affected by the growth and development of the bankruptcy institution. Luxury, fashion and social standing are intimately connected to consumption on credit. Drawing on data from the fashion trade, this fascinating edited volume shows how the concepts of credit, trust and bankruptcy changed towards the end of the early modern period (1500 1800) and in the beginning of the modern period. Focusing on Sweden, with comparative material from France and other European countries, this volume draws together emerging and established scholars from across the fields of economic history and fashion. This book is an essential read for scholars in economic history, financial history, social history and European history.
This book examines the critical issue of environmental pollutants produced by the textiles industry. Comprised of contributions from environmental scientists and materials and textiles scientists, this edited volume addresses the environmental impact of microplastics, with a particular focus on microfibres released by textiles into marine and freshwater environments. The chapters in Part I offer environmental perspectives focusing on the measurement of microplastics in the environment, their ingestion by small plankton and larger filter feeders, the effects of consuming microplastics, and the role of microplastics as a vector for transferring toxic contaminants in food webs. Written by environmental and material scientists, the chapters in Part II present potential solutions to the problem of microplastics released from textiles, discussing parameters of influence, water treatment, degradation in aquatic environments, textile end-of-life management, textile manufacturing and laundry, and possible policy measures. This is a much needed volume which brings together in one place environmental research with technical solutions in order to provide a cohesive and practical approach to mitigating and preventing environmental pollution from the textiles industry going forward. This book will be of great interest to students and scholars of environmental conservation and management, environmental pollution and environmental chemistry and toxicology, sustainability, as well as students and scholars of material and textiles science, textile engineering and sustainable manufacturing.
In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined, with these changes continuing now and in the future. The purpose of this book is to analyze this market with particular focus on the segment defined as "high-end" and to provide entrepreneurs, professionals, workers in the sector, consultants, and business/fashion students, a context to understand better the latest and most up-to-date ideas and how to govern their growth. The starting point for the book's discussion begins with the title of the book, which emphasizes two important characteristics regarding its context: the increasingly blurred distinction between offline and online - hence the term "onlife" - and the absence of rules, given the obvious out-of-date nature of those on which fashion companies have based their business strategies in recent decades. This has led the authors to propose a handbook of new rules, suitable for a world that increasingly appears to be lacking them.
Process innovations - an improved way of doing things - help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems.
Containing the stories of four legendary fashion houses, this collectable box holds a beautiful set of covetable style guides. Exploring four designers who exemplify elegance and high couture, these little books of fashion follow these brands from their creation, moving through their style evolutions, the key looks that define them and their impact on the fashion landscape today. Discover the story behind the red sole with the Little Book of Louboutin, the process of creating the world's most iconic bags with Louis Vuitton, the craftsmanship behind the androgynous Le Smoking in Yves Saint Laurent and the genius behind the most exquisite couture with Schiaparelli. Featuring hundreds of exquisite images and text by best-selling authors, these definitive guides to luxury style are the perfect gift for any fashion lover.
To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia). |
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