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Protecting Creativity in Fashion Design - US Laws, EU Design Rights, and Other Dimensions of Protection (Hardcover)
Loot Price: R3,870
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Protecting Creativity in Fashion Design - US Laws, EU Design Rights, and Other Dimensions of Protection (Hardcover)
Series: Routledge Research in Fashion Law
Expected to ship within 12 - 17 working days
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Exploring the debate over the benefits of legal protection for
fashion design, this book focuses on how a combination of minimal
legal protections for design, evolving social norms, digital
technology, and market forces can promote innovation and creativity
in a business known for its fast-paced remixing and borrowing.
Focusing on the advantages and disadvantages of the main US and EU
IP laws that protect fashion design in the world's biggest fashion
markets, it describes how recent US case law in copyright and
trademark cases has led to misaligned incentives for the industry
and a lack of clear protection, while in the EU, the CJEU's
interpretation of the pan-European design rights system has created
significant overlap with copyright law and risks leading to the
overprotection of design. The book proposes that creativity and
innovation in fashion derive some benefit from a limited
unregistered design right protection and that cumulation with
copyright protection is unhelpful. It also proposes that there is a
larger role for developing social norms relating to sustainability,
the ethics of cultural appropriation, and the online shaming of
counterfeiters, that can also help create a fair equilibrium
between protection and borrowing in fashion design.
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