Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand "piracy." In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition ~Updated chapter-opening vignettes relate the content of each chapter to the industry ~Now in full color with 60% new photographs, advertisements, charts and graphs ~New Chapter 3 "The Creative Process in Promotion" explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies ~New Chapter 8 "New Media" covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest ~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today ~Coverage has been streamlined to 14 concise chapters Instructor Resources ~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions ~PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Turkey has witnessed remarkable sociocultural change under the regime of Recep Tayyip Erdogan and his Justice and Development Party (AKP), particularly regarding its religious communities. As individuals with pious identities have increasingly gained access to state power and accumulated economic influence, so religious appearances and practices have become more visible in Turkey's `secular' public spaces. More than this, consumption practices have changed and new Islamic and Islamist identities have emerged. This book investigates three of the most widespread faith-inspired communities in Turkey: the Gulen, Suleymanli and the Menzil. Nazli Alimen compares these communities, looking at their diverse interpretations of Islamic rules related to the body and dress, and how these different groups compete for power and control in Turkey. In tracing what motivates consumption practices, the book adds to the growing interest in the commercial aspects of modest and Islamic fashion. It also highlights the importance of clothing and bodily rituals (such as veiling, grooming and food choices) for the formation of community identities. Based on ethnographic research, Alimen analyses the relationship between the marketplace and religion, and shows how different communities interact with each other and state institutions. Of particular note are the varied expressions of Islamic masculinities and femininities at play. Appealing to a cross-disciplinary readership, the book will be relevant for scholars within Turkish Studies, Gender Studies, Islamic Studies, Fashion, Consumption Studies, Sociology of Religion and Middle Eastern Studies.

Styling Shanghai is the first book dedicated to exploring the city's fashion cultures, examining its growing status as one of the world's foremost fashion cities. From its origins as an international treaty port in the 19th century, Shanghai has emerged as a global leader in the production, mediation and consumption of fashion. This book reveals how the material and imaginative context of this thriving urban centre has produced vivid interpretations of fashion as object, image and idea. Bringing together contributions by a range of leading international fashion historians and theorists, and drawing on extensive original research, Styling Shanghai offers an interdisciplinary analysis of the mega-city's shifting position as a fashion capital. Rooted in collaboration between leading UK, Australian and Shanghai-based institutions, it considers the impact of local and global textile manufacturing, the representation and marketing of 'Shanghai Style', bodies and gender in the 'Paris of the East', and the challenges of globalization, commercialization and digital communication in contemporary Shanghai.

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog

Milady Standard Natural Hair Care and Braiding is designed to be the training resource of choice for individuals committed to nurturing textured hair and providing excellent natural hair care services. This book introduces the technical and creative aspects of braiding, styling, and grooming hair that is naturally curly, kinky, or multi-textured. Also included, are 17 procedures with step-by-step photos and detailed instructions in techniques for styling and grooming natural hair and natural hair additions. This is a "must have" for those who are serious about developing a wide range of services and building a broad, diverse client base--crucial elements for success in the flourishing hair care industry.

The third edition of Complete Guide to Size Specification and Technical Design equips students with everything they need to know about measuring sample garments, creating fully graded spec sheets, fitting garments, and grading patterns for production. Over 500 technical flats are clearly labeled with measurement points and instructions for taking measurements. The book includes spec sheets for different types of garments and industry forms explained within the context of the production process. An entire section is devoted to correcting fitting issues with pattern alterations and grade rules for both number and letter sizing. The accompanying downloadable templates and forms allow readers to develop their own private label specification sheets and improve their technical design skills. New to this Edition -Features instructions on measuring the human body -Introduces PLM/PDM software such as Gerber, lectra, and Optitex in Chapter 2 -Includes expanded information on fitting and grading -Provides new fashion flats and body figure croquis and a metric conversion chart in updated appendices -New Chapter 16 on children's wear includes step-by-step illustrated instructions for new points of measure * New section on computer-aided technical design including coverage of PLM/PDM software such as Gerber, Lectra, and Optitex * New chapter on childrenswear with points of measure (POM) and grading information * Added instructions on measuring the human body * Expanded information on fitting and grading * Updated appendices with new fashion flats and body figure croquis and a metric conversion chart STUDIO Resources * Watch videos that bring chapter concepts to life * Download templates, blank and sample spec sheets, basic garment and figure croquis to practice technical design skills * Study smarter with self-quizzes featuring scored results and personalized study tips * Review concepts with flashcards of essential vocabulary * Access useful resources such as a Care Labeling Guide, Ordering a Body Form Guide and a Buttonline Card Instructor Resources * Instructor's Guide provides suggestions for planning the course and using the text in the classroom * Learning with STUDIO Student Registration Guide and a First Day of Class PowerPoint presentation

This title comes from the author of the bestselling "Spectacular Hair". A gorgeous coiffure is a bride's crowning glory - and thanks to this fabulous how-to guide, she can have the hairstyle of her dreams without that expensive last-minute trip to a salon. Whether the desired look is elegantly classic or thoroughly modern, the book's step-by-step instructions and colour photos make it easy to achieve flawless professional results. There are also beautiful hairstyles for all the other ladies of the bridal party, from the flower girls to the maid of honour.

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

This is the first book in English to deal comprehensively with German fashion from World War I through to the end of the Third Reich. It explores the failed attempt by the Nazi state to construct a female image that would mirror official gender policies, inculcate feelings of national pride, promote a German victory on the fashion runways of Europe and support a Nazi-controlled European fashion industry. Not only was fashion one of the countrys largest industries throughout the interwar period, but German women ranked among the most elegantly dressed in all of Europe. While exploding the cultural stereotype of the German woman as either a Brunhilde in uniform or a chubby farmers wife, the author reveals the often heated debates surrounding the issue of female image and clothing, as well as the ambiguous and contradictory relationship between official Nazi propaganda and the reality of womens daily lives during this crucial period in German history. Because Hitler never took a firm public stance on fashion, an investigation of fashion policy reveals ambivalent posturing, competing factions and conflicting laws in what was clearly not a monolithic National Socialist state. Drawing on previously neglected primary sources, Guenther unearths new material to detail the inner workings of a government-supported fashion institute and an organization established to help aryanize the German fashion world.How did the few with power maintain style and elegance? How did the majority experience the increased standardization of clothing characteristic of the Nazi years? How did women deal with the severe clothing restrictions brought about by Nazi policies and the exigencies of war? These questions and many others, including the role of anti-Semitism, aryanization and the hypocrisy of Nazi policies, are all thoroughly examined in this pathbreaking book.

Fashion Africa is a visual overview of contemporary African fashion, compiled with an ethical perspective. This guide is the first of its kind to bring together designers, design companies, ethical manufacturers and more, all with an African connection. In the book, the author works tirelessly to promote Africa as a place not just for sourcing materials, but with the potential to be a vital epicenter of trade within the global marketplace. Fashion Africa is a comprehensive guide to the designers, materials, and sustainable practices available on continental Africa and provides an excellent resource in conjunction for the very vibrant growing industry already in existence.

How One Man Invented a Color That Changed the World

"Garfield's engaging story of William Perkin's accidental discovery is an informative mix of science, history, and biography."—Boston Herald

In 1856 eighteen-year-old English chemist William Perkin accidentally discovered a way to mass-produce color. In a "witty, erudite, and entertaining" (Esquire) style, Simon Garfield explains how the experimental mishap that produced an odd shade of purple revolutionized fashion, as well as industrial applications of chemistry research. Occasionally honored in certain colleges and chemistry clubs, Perkin until now has been a forgotten man. 8 pages of color illustrations.

"By bringing Perkin into the open and documenting his life and work, Garfield has done a service to history."—Chicago Tribune

"[A]n inviting cocktail of Perkin biography, account of the dye industry and where it led, and social and cultural history up to the present."—American Scientist

"Garfield leaps gracefully back and forth in time, as comfortable in the Victorian past as he is in the brave new world of petrochemicals and biochemistry."—Kirkus Reviews starred review.

"[T]he delight of this book is seeing parallels to present-day trends."—"New York Times Book Review

What if fashion was a state? What kind of state would it be? Probably not a democracy. Otto von Busch sees fashion as a totalitarian state, with a population all too eager to enact the decrees of its aesthetic superiority. Peers police each other and deploy acts of judgment, peer-regulation, and micro-violence to uphold the aesthetic order of fashion supremacy. Using four design projects as tools for inquiry, Von Busch explores the seductive desires of envy and violence within fashion drawing on political theories. He proposes that the violent conflicts of fashion happen not only in arid cotton fields or collapsing factories, but in the everyday practice of getting dressed, in the judgments, sneers, and rejections of others. Indeed, he suggests that feelings of inclusion and adoration are what make us feel the pleasure of being fashionable-of being seductive, popular, and powerful. Exploring the conflicting emotions associated with fashion, Von Busch argues that while the current state of fashion is bred out of fear, The Psychopolitics of Fashion can offer constructive modes of mitigation and resistance. Through projects that actively work towards disarming the violent practices of dress, Von Busch suggests paths towards a more engaging and meaningful experience of fashion he calls "deep fashion."

When Edward Enninful became first Black editor-in-chief of British Vogue, few at the heights of the elitist world of fashion wanted to confront how it failed to represent the world we live in. But Edward, a champion of inclusion throughout his life, rapidly changed that.

From a childhood in Ghana amid riotous colour and strong Black women, to being discovered by a fashion editor on the London Underground at the age of sixteen, to taking the helm of Britain's most influential fashion publication, A Visible Man traces an astonishing journey into one of the world's most exclusive industries. Taking us into the heady, wild and vibrant fashion scene of 1980s London and beyond, Edward details how as a Black, gay, working-class refugee, he found in fashion not only a home, but the freedom to share with people the world as he saw it – and to tell the story of the times we're in.

Now, whether it's putting first responders, octogenarians or civil rights activists on the cover of Vogue, or championing designers and photographers of colour, Edward Enninful has cemented his status as one of the world's most important change-makers. And he's just getting started.

Written with style, grace and heart, this is the story of a visionary who has changed how we understand beauty.

In 2005, British supermodel Kate Moss went to Glastonbury with her then-boyfriend, indie rocker Pete Doherty. Their unwashed appearance captured widespread attention, propelling the British indie music scene and its signature look-slender bodies clad in skinny jeans-to the center of popular fashion. Using this fashionable watershed as a launching point, Fashioning Indie narrates indie's evolution: from a 1980s British music subculture into a 21st-century international fashion phenomenon. It explores the lucrative transformation of indie style, first into high concept menswear and later into "festival fashion"-a womenswear phenomenon that remade what indie looked like and provided a launching point to reimagine who the ideal subject of indie could be. Fashioning Indie is essential reading for academic and popular audiences, offering an original account of what happens when a subculture is incorporated into the commercial fashion system. As the music and fashions of festivals face increasing scrutiny in debates about diversity and inclusion, and the transformations of indie style coincide with the global expansion of the second-hand retail sector, the book offers also essential insights into the broader culture of popular fashion in the 21st century and the values that inform it.

Stories of Fashion, Textiles, and Place follows the journeys of five companies with evolving sustainable supply chains in the fashion and textile industry. Each of the profiled companies are committed to advancing cultural traditions of a particular place. They value, honor, and are all deeply rooted in the geography, culture, and people of a specific location and their success is attributable to their connection to that place. With this shared value, their unique stories highlight the conditions, risks, strategies, and successes in creating and maintaining sustainable supply chains for ready-to-wear and home fashions. The companies include: -Imperial Stock Ranch and Shaniko Wool Company - Oregon, USA -Angela Damman Yucatan - Yucatan, Mexico -Tonle - Phnom Penh, Cambodia -Indigenous Designs - Highlands, Peru -Harris Tweed (R) - Outer Hebrides, Scotland, UK With a focus on economic, social, environmental, and cultural sustainability, and the connection between textiles and place, Burns and Carver offer personal and insightful narratives of companies addressing the challenges facing today's global fashion industry.

Handbook of Footwear Design and Manufacture, Second Edition, is a fully updated, expanded guide on the theories, processes, methodologies and technologies surrounding the footwear supply chain. Topics discussed include engineering design methodology, reducing manufacturing waste, footwear advertisement, emerging imaging technology, advice on the optimization of manufacturing processes for productivity, and summaries of the latest advances from researchers around the globe. This updated edition also includes coverage of sizing and grading based on different footwear styles and methods, AI based personalization and customization, emerging models for online footwear shopping (involving data mining), and new methods for foot data analysis and representation.

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.

This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student. New to this Edition * Includes international examples and case studies that address the effects of globalization * Advances the discussion of the pros and cons of fast fashion vs. slow fashion * Revised, easier-to-read charts and graphs and 30% new color photographs * Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries Beyond Design STUDIO * Study smarter with self-quizzes featuring scored results and personalized study tips * Review concepts with flashcards of essential vocabulary * Watch videos that bring chapter concepts to life