Howard Murad, M.D., the renowned Los Angeles dermatologist, has studied the effects of the environment on skin and aging for thirty years. The methods he's developed to counteract those effects are packed into this book's simple 5-Minute twice-a-day regimen. Murad's revolutionary discoveries include:
--why water is the most powerful anti-aging ingredient of the 21st century
--how to turn back the clock naturally, without surgery
--reversing the sun's damaging effects
--how to keep cells plumped for fresh, smooth skin
Let Dr. Murad's internal and external skin care techniques repair, renew and rejuvenate your skin-starting today.
Featuring a complete shopping guide to skin care products in every price range.

A Winning Formula for Selling to Women Around the World
Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries.
AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds-especially to women.
Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.
"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
-Mary Sammons, President and CEO, Rite Aid Corporation
"The book is an excellent primer on how to successfully make alternative forms of distribution work."
-Allen Burke, Director of Merchandising, QVC, Inc.
"The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories."
-Annette Green, President Emeritus, The Fragrance Foundation

"A fascinating insight into the world of big business and how a little Cajun girl from New Orleans can achieve great success in this country."
--Dick Van Patten, actor (Eight Is Enough)

"Jenny Craig's story is a splendid example of what can be accomplished in our entrepreneurial society with dedication and hard work. Jenny's spirit, determination, and focus on providing service to her clients enabled her to create a leading weight-control company and help millions of people. Her journey is an American success story."
--Steven N. Blair, President and CEO, The Cooper Institute

"Jenny Craig is a pioneer in delivering nutritious, portion-controlled food, now recognized as one of the most powerful dietary weight-loss tools, in the context of a comprehensive program to change one's lifestyle. The story of her success in building a multinational weight-management program can serve as an inspiration to other women (and men) who have the capacity for the hard work needed to carry their creative ideas to fruition. This is a book well worth reading."
--Frank Greenway, MD, Medical Director and Professor Pennington Biomedical Research Center

"Reading the story of Jenny Craig's personal journey is a truly inspirational experience. Her persistence and adaptation to change in all aspects of her life, ranging from her personal relationships and professional activities to coping with health problems in later years, provide an exemplary model of self-actualization and compassion for others."
--G. Alan Marlatt, PhD, Director, Addictive Behaviors Research Center Professor of Psychology, University of Washington

In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture--and the commodification of childhood itself--by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children's clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.

"The Commodification of Childhood" begins with the publication of the children's wear industry's first trade journal, " The Infants' Department, " in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the "nature," needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children's clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants' treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, " The Commodification of Childhood" provides a compelling argument that any consideration of "the child" must necessarily take into account how childhood came to be understood through, and structured by, a market idiom.

Fashion Africa is a visual overview of contemporary African fashion, compiled with an ethical perspective. This guide is the first of its kind to bring together designers, design companies, ethical manufacturers and more, all with an African connection. In the book, the author works tirelessly to promote Africa as a place not just for sourcing materials, but with the potential to be a vital epicenter of trade within the global marketplace. Fashion Africa is a comprehensive guide to the designers, materials, and sustainable practices available on continental Africa and provides an excellent resource in conjunction for the very vibrant growing industry already in existence.

"Three Faces of Beauty" offers a unique approach to understanding globalization and cultural change based on a comparative, ethnographic study of a nearly universal institution: the beauty salon. Susan Ossman traces the images and words of the beauty industry as they developed historically between Paris, Cairo, and Casablanca and then vividly demonstrates how such images are embodied today in salons located in each city.
By examining how images from fashion magazines, film, and advertising are enacted in beauty salons, Ossman demonstrates how embodiment is able to display and rework certain hierarchies. While offering the possibility of freedom from the tethers of status, nation, religion, and nature, beauty is created by these very categories and values, Ossman shows. Drawing on hundreds of interviews, she documents the various rituals of welcome, choice-making, pricing practices, and spatial arrangements in multiple salons . She also reveals ways in which patrons in all three cities imagine and co-opt looks they believe are fashionable in the other cities. By observing salons as scenes of instruction, Ossman reveals that beautiful bodies evolve within the intertwining contexts of media, modernity, location, time, postcolonialism, and male expectation.

Straight talk and tough love on power, beauty, and the art of the sale   Called the “Queen of Beauty� and the most influential lone woman to impact the beauty industry since Estée Lauder by the New York Times, Leslie Blodgett’s story is anything but ordinary. As the CEO of the struggling Bare Escentuals, Blodgett shifted the company’s focus and launched bareMinerals. In a move that would revolutionize the beauty industry, she went on QVC and sold $45,000 worth of makeup in the first six minutes. Before long, she was selling $1.4 million an hour. In 2006 Blodgett took the company public in one of the largest cosmetic IPOs of the decade, and in 2010 the company was acquired by Shiseido for $1.8 billion. Pretty Good Advice provides beauty secrets, business tips, life lessons, and lots of personal stories. Some ideas are common sense. Some are pretty unconventional. Most importantly, everything in this book is honest, all tried (and sometimes failed) by Blodgett. Fun, frank, and filled with actionable advice, Pretty Good Advice is a glimpse into the unlikely story of a successful beauty executive who approached her work and life a little bit differently.

Are you aware that the T-shirt or running shoes you're wearing may have been produced by a 13-year-old children working 14-hour days for 30 cents an hour? The clothing sweatshop, as a recent string of media exposes has revealed, is back in business. Don't be fooled by a label which says the item was made in the USA or Europe. It could have been sewed on in Haiti or Indonesia--or in a domestic workshop, where conditions rival those in the third world. The label might tell you how to treat the garment but it says nothing about how the worker who made it was treated. To find out about that you need to read this book. "No Sweat" will show you:
How Michael Jordan earned more for endorsing Nike running shoes than the company's 30,000 Indonesian workers get between them in a year.
How Disney CEO Michael Eisner's annual pay and stock options, worth $200 million, are paid for out of profits from the sale of Pocahontas and Hunchback of Notre Dame T-shirts made by Haitian teenagers working for less than $10 per week and force-fed contraceptive pills.
How companies like the Gap and Wal-Mart (producer of the Kathie Lee Gifford line) have been forced into embarrassing concessions after successful campaigning by the New York-based National Labor Committee, the American garment workers union UNITE and the European-based Clean Clothes Campaign.
How you can join the growing global campaign of consumer groups, human rights activists, and international labor organizations to close down sweatshops and guarantee basic rights for those who cut and sew our clothes.
In hard-hitting words and pictures, "No Sweat" surveys the chasm between the glamor of the catwalk and the squalor of the sweatshop.
Don't go shopping without it

Exercise is now included as a core unit in the NVQ/SVQ standards for beauty therapy at Level 3. It is an increasingly important aspect of any therapist's training, whether in beauty therapy or sports therapy. This book provides an up-to-date guide, including basic scientific principles, health contradictions, treating injuries, and many different examples of possible exercise routines.

Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and the manner of style consumers use products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, color, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), line of products (e.g., Lexus luxury cars) to a single product (e.g., Coach handbag). This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Features: -- Addresses how branding and imaging of fashion, once used for a product or product line, is now used for the company spokesperson, owner, or representative -- Looks at the industry through a global perspective -- Case Studies including company logo and discussion of the company's impact on fashion marketing -- Online links throughout the chapter for students and instructors to investigate fashion marketing around the U.S. and world -- End of chapter elements include: summary, list of key terms, 3-4 assignments, discussion questions, study questions, and references -- Appendix includes glossary, bibliography and references (both for citations within text and for further study), index for subject and company -- Instructor's Guide includes exams with answers -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms

Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media. New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies -Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot features Instructor Resources -The Instructor's Guide provides suggestions for planning the course and using the text in the classroom, including sample syllabi, in-class activities, and teaching ideas -The Test Bank includes sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary and basic retail math formulas -Practice your skills with downloadable Excel spreadsheets to complete the end-of-chapter Spreadsheet Skills exercises -Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems -Watch videos related to chapter concepts

The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.

"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations. Within the STUDIO, students will be able to: Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

To work with the materials of tomorrow, design students across visual arts disciplines need to understand the cutting edge of today. Whether you're modelling in interiors, designing in fashion or constructing for interiors, in your work or as part of a final project, 3D Printing design is an encouraging guide to additive manufacturing within design disciplines. Francis Bitonti gives an insider's view from his design studio on how 3D printing is already shaking up the industry, and where it's likely to go next. Complete with interviews from designers, business owners and 3D-print experts throughout, Bitonti considers whether 3D body scans mean couture for all, how rapid prototyping can change your design method and if 3D printing materials can enhance medical design, amongst other areas of this emerging method of manufacture. This is inspirational reading for the designers of tomorrow.

Discover the best-kept beauty secrets from three generations of editors and experts at Vogue Paris . . . 'French beauty secrets that'll give you some ooh la la!' DAILY EXPRESS 'Breaks down everything you've ever wanted to know about French beauty' INSTYLE _______ Your guide to French beauty will guide you through . . . * Simple changes to your beauty habits, from the correct way to wash your hair to the vital items no make-up bag should be without * How to give your skin a healthy glow in just a few simple steps * Advice for women of all ages, Jeunesse, Plenitude and Maturite, to ensure energy, confidence and happiness * Which self-tanners to use and how to apply for a beautiful, healthy, summer tan * The four pillars of French wellness: food, posture, exercise and movement you need and dormez-vous And much more . . . Clemence Von Mueffling draws on her family's wisdom and passion to show how you can achieve effortless French beauty at any age. Filled with tips, intimate anecdotes and expert interviews, Ageless Beauty is sure to become every woman's definitive beauty guide. _______ 'A delicious dose of effortless chic, timeless glamour, priceless beauty secrets, self-care and self-confidence' Sarah Brown, former Beauty Director, VOGUE 'This book is a magical guide, with expert advice in three categories so women of all ages will feel it is specifically tailored to them' Aerin Lauder, Style and Image Director of ESTEE LAUDER

In virtually all the countries of the world, men, and to a lesser extent women, are today dressed in very similar clothing. This book gives a compelling account and analysis of the process by which this has come about. At the same time it takes seriously those places where, for whatever reason, this process has not occurred, or has been reversed, and provides explanations for these developments.
The first part of this story recounts how the cultural, political and economic power of Europe and, from the later nineteenth century North America, has provided an impetus for the adoption of whatever was at that time standard Western dress. Set against this, Robert Ross shows how the adoption of European style dress, or its rejection, has always been a political act, performed most frequently in order to claim equality with colonial masters, more often a male option, or to stress distinction from them, which women, perhaps under male duress, more frequently did.
The book takes a refreshing global perspective to its subject, with all continents and many countries being discussed. It investigates not merely the symbolic and message-bearing aspects of clothing, but also practical matters of production and, equally importantly, distribution.

How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Few phenomena embody the notion of time as well as fashion. Fast-moving and rooted in the 'now', it's constantly creating its own past through the process of rapid style change. Uniquely poised between the past and the future, fashion's relationship with time is unorthodox. Rather than considering time in the conventional sense, this anthology explores three alternative ways to think about fashion and time: the first identifies the seasonal nature of fashion as an industry, and shows how this has impacted on workers and wearers alike. The second looks at fashion design as a ceaseless process of adaptation, reconstruction and recombination of motifs, in which nostalgia and revivals play their part. The third construes fashion's 'imaginary', with its capacity for fantasy and myth-making, as a form of alternate history that asks 'what if?' Within this framework, key classic texts are juxtaposed with lesser known ones, in an interdisciplinary approach that includes philosophy, history, literature, media and fashion design, ranging from the 18th century to the present. It will be of interest to anyone wishing to understand one of the most complex yet inescapable aspects of fashion, its relationship to time, and will be a critical resource for undergraduate and postgraduate students in the humanities and all those interested in fashion in all its creative, commercial and cultural aspects.

Written by entrepreneurs, for entrepreneurs, "Fashion Entrepreneurship: Retail Business Planning," 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

The Fashion Designer's Resource Book is a fashion resource and lifestyle book that provides a comprehensive overview of the fashion industry as a business, combined with an insider's understanding of the creative process and the lifestyle of a fashion entrepreneur. The author, award-winning designer Samata Pattinson, explains how to take steps towards a fulfilling career - achieving creative, business and emotional balance - in this competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business planning, selling your brand, networking and using social media, emotional wellbeing and environmentally and socially responsible fashion. The book also contains insights from a range of key industry influencers: Harold Tillman CBE, Chairman of the British Fashion Council; Sarah Curran, Founder of my-wardrobe.com; Nigel Barker from TV show America's Next Top Model; Helen Jennings, Editor of ARISE magazine and Suzy Amis Cameron, Founder of Red Carpet Green Dress. Emerging designers should read this book to get ahead; it also offers advice for anyone interested in exploring the industry, from first year fashion students looking to secure work experience, to the talented seamstress working to establish a reputation.

"No other book compares...This is the book students reference during their four years at university." - Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition * Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards * Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products * Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world * A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

For Level 2 Hairdressing students on NVQ, SVQ and VRQ courses

A genuinely new and innovative way for students to study hairdressing, this new textbook is supported with extensive multimedia material and activities at no extra cost. Some books include a few videos and basic materials, but this book comes with over 250 free activities to improve learning. Online multimedia and multiple-choice questions for on-going assessment are also included as well as links to other resources such as images and videos. The elearning resources are included in every chapter and complement the textbook content and will help students from the start of their qualification until they pass.

War Paint is the story of two extraordinary women, Miss Elizabeth Arden and Madame Helena Rubinstein, and the legacy they left: a story of feminine vanity and marketing genius. Behind the gloss and glamour lay obsession with business and rivalry with each other. Despite working for over six decades in the same business, these two geniuses never met face to face - until now. 'The definitive biography of women and their relationships to their faces in the twentieth century' Linda Grant, Guardian 'I have seldom enjoyed a book so much . . . the research is staggering . . . a wonderful read' Lulu Guinness