The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business. -- .

"A fascinating insight into the world of big business and how a little Cajun girl from New Orleans can achieve great success in this country."
--Dick Van Patten, actor (Eight Is Enough)

"Jenny Craig's story is a splendid example of what can be accomplished in our entrepreneurial society with dedication and hard work. Jenny's spirit, determination, and focus on providing service to her clients enabled her to create a leading weight-control company and help millions of people. Her journey is an American success story."
--Steven N. Blair, President and CEO, The Cooper Institute

"Jenny Craig is a pioneer in delivering nutritious, portion-controlled food, now recognized as one of the most powerful dietary weight-loss tools, in the context of a comprehensive program to change one's lifestyle. The story of her success in building a multinational weight-management program can serve as an inspiration to other women (and men) who have the capacity for the hard work needed to carry their creative ideas to fruition. This is a book well worth reading."
--Frank Greenway, MD, Medical Director and Professor Pennington Biomedical Research Center

"Reading the story of Jenny Craig's personal journey is a truly inspirational experience. Her persistence and adaptation to change in all aspects of her life, ranging from her personal relationships and professional activities to coping with health problems in later years, provide an exemplary model of self-actualization and compassion for others."
--G. Alan Marlatt, PhD, Director, Addictive Behaviors Research Center Professor of Psychology, University of Washington

Beyond Design: The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business’ size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself. New to this Edition · Updated references and examples demonstrate how industry practice is changing to meet market demands · New case studies illustrate the impact of new technology and an evolving fashion system · An understanding of a circular economy expands upon how sustainability and social justice issues impact every function of product development, distribution, and consumption · The slow fashion/fast fashion dichotomy is considered as it impacts the fashion ecosystem · The issues of cultural appropriation and influencer culture are discussed Beyond Design STUDIO · Study smarter with self-quizzes featuring scored results and personalized study tips · Review concepts with flashcards of essential vocabulary Instructor Resources · Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes · PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today's most common methods of commerce and communication. New to this Edition: -Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation -All new Industry Profiles in each chapter allow students to read first-hand accounts of what it's like to work in the sector of the fashion business that corresponds to the chapter topic -Chapter ending Review Questions and Learning Activities prompt students to test their knowledge STUDIO Features Include: -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes

Here, leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America, how retailers have shaped popular consciousness about beauty and how cultural assumptions have influenced the commodification of beauty. In order to address these topics the authors look at particular examples including:
* the sexual dynamics of bathing suits and shirtcollars
* the deeper meanings of corsets
* the social role of the African American hair salon.

The first-ever book celebrating black models, filled with revealing essays, interviews, and stunning photographs To date, there has never been a book devoted exclusively to black models. Supreme Models fills that void, paying tribute to black models past and present: from the first to be featured in catalogs and on magazine covers, like Iman, Beverly Johnson, and Donyale Luna, to the supermodels who reigned in the nineties-Tyra Banks and Naomi Campbell. The book also observes the newest generation of models-Adwoa Aboah, Jourdan Dunn, and Joan Smalls-who are shaking up the fashion industry by speaking out about racial prejudice and becoming social media sensations. Written by celebrity stylist and journalist Marcellas Reynolds, Supreme Models features more than 70 women from the last 60 years. The book is filled with gorgeous photographs of the women, and details their most memorable covers, campaigns, runway shows, and editorials. Black models have been influencing fashion and pop culture for decades, reshaping the standards and boundaries of beauty. Supreme Models is a celebration of their monumental impact.

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world's influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today's rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.

Achieve professional quality hair results with this full-color, comprehensive book from award-winning hair and makeup pros, Gretchen Davis and Yvette Rivas. In The Hair Stylist Handbook: Techniques for Film and Television, you'll learn how to create that sought-after "complete look" by learning the newest hair techniques that are in demand on film and television sets. Learn how to break into the industry, what products to use to achieve specific effects, how to maintain a look throughout the day, what quick techniques to use to achieve certain textures, and much more. With input from hairstylist Yvette Rivas, this step-by-step guide makes complex techniques clear, allowing you to achieve the most coveted results. In this informative handbook you will find: An extensive chapter on men's grooming techniques and hair products Specific techniques for dramatic and long lasting hair color Lists of the best hair tools and instructions for how to use them to achieve different looks Information about how production schedules, cast, and crew are all affected and influenced by the hair and makeup team Details on how to run a successful and organized hair and makeup trailer on set Whether you are a professional in the field, or a student looking to break in to the industry, this book will provide you with secrets and information that you cannot find anywhere else.

Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.

Stories of Fashion, Textiles, and Place follows the journeys of five companies with evolving sustainable supply chains in the fashion and textile industry. Each of the profiled companies are committed to advancing cultural traditions of a particular place. They value, honor, and are all deeply rooted in the geography, culture, and people of a specific location and their success is attributable to their connection to that place. With this shared value, their unique stories highlight the conditions, risks, strategies, and successes in creating and maintaining sustainable supply chains for ready-to-wear and home fashions. The companies include: -Imperial Stock Ranch and Shaniko Wool Company - Oregon, USA -Angela Damman Yucatan - Yucatan, Mexico -Tonle - Phenom Penh, Cambodia -Indigenous Designs - Highlands, Peru -Harris Tweed (R) - Outer Hebrides, Scotland, UK With a focus on economic, social, environmental, and cultural sustainability, and the connection between textiles and place, Burns and Carver offer personal and insightful narratives of companies addressing the challenges facing today's global fashion industry.

Average body mass in many Western cultures is getting larger and yet the fashion system seems mostly unchanged. Major fashion houses still limit their output to small sizes and the dominant ideal of the female body in fashion imagery is still thin – dangerously thin according to World Health Organization standards. Why is the industry forfeiting a considerable share of the market in the form of plus-size consumers, seemingly against its commercial interests? Why does the thin ideal reign supreme despite damning evidence of its harm to women? And is there a way out of this system of thin ideals and segregated fat bodies? In this original study, Paolo Volonté answers these questions and more, drawing on influential literature on the body, beauty standards and the roles of clothing in society. He reveals some surprising factors behind the perpetuation of the thin ideal such as the precedent of thin models and the introduction of standardised sizing for mass-manufactured clothing. He also revisits less surprising factors such as the attitudes of designers and consumers towards the female body, and notions of 'perfection'. By critically analysing these factors, Volonté reveals why plus-size fashion is often characterised by 'low aesthetic commitment' and low quality marketing. He explores the nature of the segregation of fat bodies in fashion and considers what the future may hold for consumers, designers and marketers alike.

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's (R), and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

This book is available open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. It is funded by Knowledge Unlatched. The historiography of the Great War has been significantly renewed in recent years; yet, despite its crucial social, economic, and cultural importance, the role that fashion played in shaping wartime experiences and economies on an international scale between 1914 and 1918 has largely gone unaddressed. Fashion, Society, and the First World War fills this gap by offering a comprehensive analysis of the impact of the war on the ways that the fashion industry functioned in a global wartime economy, as well as on the ways that women and men negotiated this new world. With an international, thematic approach, and illustrated in full color throughout, this volume discusses the reconfiguration of the fashion industry, wartime style and production, and the reframing of selfhood, gender roles, and national identity through visual, print and material culture. Through analysis of archives, visual chronicles, press, and garments, and covering an impressive range of topics, from the feathered showgirl in Paris to the evolution of pilots' uniforms, these exciting essays show how fashion, even temporarily, encouraged the articulation of an identity, a society, and a nation. Fashion, Society, and the First World War provides an extensive overview by leading fashion historians on an industry in the midst of major transformation and is both an invaluable guide and starting point for all researchers, curators, and students interested in fashion history and the cultural history of the period.

This book presents applications of blockchain technologies to foster sustainable development in the textile and clothing supply chain. The concept of Textiles and Fashion Sustainability has grown to a wider extent today. Among the list of items to achieve Sustainability in Textiles and Fashion, the key element is the traceability of supply chains in terms of mapping and tracing the entire supply chain to ensure sustainable supply chain management. Reliable and transparent, efficient data is one of the crucial requirements for Textiles and Fashion Sustainability in today's advanced industrial context and this is possible in this advanced era by various technological advancements such as Block chain technologies. These days one can see a widespread application of blockchain technology in the Textiles and Clothing sector. The core competencies of blockchain technology namely transparency, data auditability, privacy, value transfer, and process efficiency and automation are very much essential for achieving the multifold objectives under the theme Textiles and Fashion Sustainability.

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

Packed with examples from groundbreaking designers such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed overview of current models of fashion design and production. Alison Gwilt introduces the key issues associated with the production, use and disposal of fashion clothing and gives step-by-step guidance on how to identify and evaluate the potential impacts of a garment during the design process. With innovative examples of best practice from international designers and brands, the chapters follow each key stage in the life cycle of a fashion garment and explores approaches such as low-impact textiles techniques, mono-materiality, zero waste techniques, upcycling, repair and maintenance techniques and closed-loop design systems. New to this edition: More in-depth coverage of design thinking, materials manufacture, practical techniques for creating 'faster' recyclable fashion and new ways forward for fashion, such as including the circular economy and the Sustainable Development Goals.

This book offers a multidisciplinary perspective on research and developments at the interface between industrial design, textile engineering and fashion. It covers advances in fashion and product design, and in textile production alike, reporting on smart and sustainable industrial procedures and 3D printing, issues in marketing and communication, and topics concerning social responsibility, sustainability, emotions, creativity and education. It highlights research that is expected to foster the development of design and fashion on a global and interdisciplinary scale. Gathering the proceedings of the 5th International Fashion and Design Congress, CIMODE 2022, held on July 4-7, 2022, in Guimaraes, Portugal, this book offers extensive information and a source of inspiration to both researchers and professionals in the field of fashion, design, engineering, communication as well as education.

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

When a government program brought garment factories to rural Sri Lanka, women workers found themselves caught between the pressures of a globalizing economy and societal expectations that villages are sanctuaries of tradition. These women learned quickly to resist the characterization of "Juki girls"—female garment workers already established in the urban sector—as vulgar and deracinated, instead asserting that they were "good girls" who could embody the nation's highest ideals of femininity. Caitrin Lynch shows how contemporary Sri Lankan women navigate a complex web of political, cultural, and socioeconomic forces. Drawing on extensive ethnographic research conducted inside export-oriented garment factories and a close examination of national policies intended to ease the way for globalization, Lynch details precisely how gender, nationalism, and globalization influence everyday life in Sri Lanka. This book includes autobiographical essays by garment workers about their efforts to attain the benefits of being seen as "good" while simultaneously expanding the definition of what sort of behavior constitutes appropriate conduct. These village garment workers struggled to reconcile the role thrust upon them as symbols of national progress with the negative public perception of factory workers. Lynch provides the context needed to appreciate the paradoxes that globalization creates while painting a sympathetic portrait of the individuals whose life stories appear in this book.

The Beatles' hair changed the world. As their increasingly wild, untamed manes grew, to the horror of parents everywhere, they set off a cultural revolution as the most tangible symbol of the Sixties' psychedelic dream of peace, love and playful rebellion. In the midst of this epochal change was Leslie Cavendish, hairdresser to the Beatles and some of the greatest stars of the music and entertainment industry. But just how did a fifteen-year-old Jewish school dropout from an undistinguished North London suburb, with no particular artistic talent or show business connections, end up literally at the cutting edge of Sixties' fashion in just four years? His story - honest, always entertaining and inspiring - parallels the meteoric rise of the Beatles themselves, and is no less astounding.

Fashion demands a steady flow of creative ideas. Research and Design for Fashion will guide you through the research techniques that could spark your next original collection. With practical advice on designing effective moodboards, recycling existing garments and getting to know your customer, this new edition will help you master the research process and apply it to your own designs. There's also a wealth of advice through interviews with exceptional designers, including Christopher Raeburn, ThreeASFOUR and Magdalena Mikulicakova, as well as updated imagery of the research and design work behind both single garments and entire collections. This fourth edition also explores how cultural events, historical anniversaries and sport influences can be the starting point for a collection. There's also more on creative ways of recording your findings and designing for menswear, childrenswear and gender-neutral clothing.

How fashion becomes fashion: innovations in textiles   The  Première group has been a source of inspiration for fashion professionals the world over for 45 years, constantly inspiring and making sense of the latest trends. Its international trade fairs have become events for all industry creatives who seek out makers of fabrics, leather, accessories, and more to help innovate their collections and make their lines successful. This book, beautifully illustrated with archival images, photography from magazine features, and portraits of craftspeople and designers, recounts the story of the group, originally formed by 15 weavers from Lyon, France, and focuses on the fashion revolutions of the past decade. For those interested in fashion, here is a new perspective on its creation and a glimpse into the industry of the future.

Cosmetic manufacturers use nanoscale size ingredients to provide better UV protection, deeper skin penetration, long-lasting effects, increased color and finish quality. This approach enables the forming of nanoscale cosmetic ingredients, which can possess active components readily absorbed into the skin, repair damage easily, and promote improved product outcomes. Nanotechnology for the Preparation of Cosmetics using Plant-Based Extracts explores the various applications of nanotechnology in the cosmetic industry. Techniques for the development of cosmetic are a topic of increasing interest with widespread opportunities for potential applications in a broad range of industrial applications. The book covers a variety of techniques and processes, focusing on its potential applications in the field of skincare and makeup cosmetics. The book will cover not only conventional processes but also innovative and efficient techniques for the preparation of cosmetics exhibiting unique applications in the field. Nanotechnology for the Preparation of Cosmetics using Plant-Based Extracts is an important reference source for materials scientists, engineers and pharmaceutical scientists who want to learn more about the use of cosmetics prepared through nanotechnology to achieve the materials characteristics and enhancements in the mechanism and properties of makeup and skincare.

Creating a salon or spa from scratch can be a daunting task. Successful Salon and Spa Management, Sixth Edition cuts through the confusion and provides you with a clear understanding of what it takes to run a salon or spa. From understanding the differences in what type of salon or spa you want to open, all the way through financing and operating for profit, you will learn the ins and outs of building a business and keeping it productive. Whether you are a student or a practicing professional, Successful Salon Management, Sixth Edition will put your on the right track to salon ownership and profitability.

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter - PowerPoint (R) presentations include full color images from the book and provide a framework for lecture and discussion