In a world driven by well-being and appearances, the modern
healthcare and beauty industry is a thriving one with consumer
demographics that span across all layers of society. Besides the
conglomerates that continue to dominate international markets,
there has also been a large rise in independent companies with
strong ideals and concepts that cater to a more comprehensive as
well as specific range of needs. BRANDLife: Health & Beauty
explores how compelling graphic identities and interiors play a
crucial role in impacting the perceptions and promises offered by
upcoming and established healthcare and beauty brands today. From
eye-catching packaging on cosmetics and skincare products to
effective spatial planning for hair salons and medical centres, it
offers visual inspiration and valuable insights as to how
creativity and design ultimately affect the quality of experiences
and outcomes.
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