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Eco-Friendly and Fair - Fast Fashion and Consumer Behaviour (Hardcover)
Loot Price: R4,136
Discovery Miles 41 360
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Eco-Friendly and Fair - Fast Fashion and Consumer Behaviour (Hardcover)
Series: Textile Institute Series: Responsibility and Sustainability
Expected to ship within 12 - 17 working days
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The make-take-waste paradigm of fast fashion explains much of the
producer and consumer behavior patterns towards fast fashion. The
evolution from a two-season fashion calendar to fast fashion,
characterized by rapid product cycles from retailers and impulse
buying by consumers, presents new challenges to the environment,
workplace and labour practices. This book provides a comprehensive
overview of new insights into consumer behaviour mechanisms in
order to shift practices toward sustainable fashion and to minimize
the negative impacts of fast fashion on the environment and
society. Concepts and techniques are presented that could overcome
the formidable economic drivers of fast fashion and lead toward a
future of sustainable fashion. While the need for change in the
fashion industry post-Rana Plaza could not be more obvious,
alternative and more sustainable consumption models have been
under-investigated. The paucity of such research extends to highly
consumptive consumer behaviours regarding fast fashion (i.e.
impulse buying and throwaways) and the related impediments these
behaviours pose for sustainable fashion. Written by leading
researchers in the field of sustainable fashion and supported by
the Textile Institute, this book evaluates fashion trends, what
factors have led to new trends and how the factors supporting fast
fashion differ from those of the past. It explores the economic
drivers of fast fashion and what social, environmental and
political factors should be maintained, and business approaches
adopted, in order for fast fashion to be a sustainable model. In
particular, it provides consumer behaviour concepts that can be
utilized at the retail level to support sustainable fashion.
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