Clothing occupies a complex and important position in relation to human experience. Not just utilitarian, dress gives form to a society's ideas about the sacred and secular, about exclusion and inclusion, about age, beauty, sexuality and status. In Dressing the Elite, the author explores the multiple meanings that garments held in early modern England. Clothing was used to promote health and physical well-being, and to manage and structure, life transitions. It helped individuals create social identities and also to disguise them. Indeed, so culturally powerful was the manipulation of appearances that authorities sought its control. Laws regulated access to the dress styles of the elite, and through less formal strategies, techniques of disguise were kept as the perquisites of the powerful. Focusing on the elite, the author argues that clothing was not just a form of cultural expression but in turn contributed to societal formation. Clothes shaped the configurations of the body, affected spaces and interactions between people and altered the perceptions of the wearers and viewers. People put on and manipulated their garments, but in turn dress also exercised a reverse influence. Clothes made not just the man and the woman, but also the categories of gender itself. Topics covered include cross-dressing, sumptuary laws, mourning apparel and individual styles.

Written specially for the new Technical Certificate in Beauty Therapy, this book will provide your learners with everything they need to know to succeed in their studies. Complementing quality teaching, this textbook covers all the knowledge required for each unit, as well as illustrating practical skills with industry quality photographic illustrations. - Carefully matched to the requirements of the new qualification, this comprehensive textbook will provide you and your learners with all the guidance you need through this period of transition, in clear and accessible language. - Ensures learners can visualise all the necessary practical skills with over 1000 industry quality photographs. - Provides invaluable guidance on preparing for the new written exams and practical synoptic end test.

Fully updated with the latest industry standards, this 4th Edition of The Complete Nail Technician by Marian Newman, is a must-have for every nail technician. From the first time student studying towards their Level 2 or 3 qualification to the practising professional seeking to refresh their skills, this respected book will appeal to those who want to develop excellence in their chosen profession. Written in Newman's accessible and professional style, this text provides readers with the benefit of her extensive experience by passing on top tips and advice. It is the only nails textbook endorsed by Habia and VTCT, and is an essential reference manual for all nail technicians and manicurists.

Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, she has relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game. The underdog becomes the overlord (at-large). You'll want to grab a notebook for all the business (and life) tips this read has to offer. Advance warning, this book will convince you to become a proponent of child labor, an advocate of GMO, and a cynic of organic cotton.

This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the apparel industry. It addresses various important topics such as Relationship marketing in green fashion, Animal Ethics and Welfare in the Fashion and Lifestyle Industries, Green Flame retardants, etc.

This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company's strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists' role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.

Completely revised to map to the recently-updated Professional Hairdressing and Barbering Level 3 National Occupational Standards, this new edition of Martin Green's bestselling textbook is the only book needed to successfully complete a Hairdressing or Barbering Level 3 NVQ qualification. This is the only Level 3 guide to be endorsed by VTCT and is trusted by students and trainers. This book is suitable for those studying for NVQ Level 3 qualifications with all awarding associations, including VTCT, City & Guilds, ITEC and other providers. It has been developed to equip learners with everything they need to gain their qualification and provide a handy reference throughout their career.

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China's recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Completely revised to map to the recently-updated Hairdressing and Barbering Level 1 National Occupational Standards, this new edition of Martin Green's bestselling textbook is the only book needed to succeed in a Hairdressing or Barbering Level 1 VRQ or NVQ qualification. This is the only Level 1 guide to be endorsed by VTCT and is trusted by students and trainers. This book is suitable for those studying for NVQ and VRQ Level 1 qualifications with all awarding associations, including VTCT, City & Guilds, ITEC and other providers. It has been developed to equip learners with everything they need to gain their qualification and provide a handy reference throughout their career.

How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall so hard? From its boom years in the 1970s, Gap's performance went from bad to dismal. By the close of the 1990s there was severe doubt it could survive at all. Gap's alleged labor practices around the world didn't help either. Nevaer leads you through the boom years of this extraordinary corporation, the acquisitions that soured, the product strategies that failed, and thus through the social history of America during those churning years--the changing mores and how they shaped not only the GAP but mass-merchandising itself worldwide.

From a single store in San Francisco in 1969, the Gap, which grew to include Banana Republic and Old Navy, was soon operating more than 3,800 stores with worldwide sales approaching $15 billion. Gap's traditional constituency-- Generation Y--could not be less interested. Gap kids and Baby Gap don't even register a blip on the radar screen. Nevaer shows how all this came about. He describes how the Gap's success in the last quarter of the 20th century parallels the development of consumerism in the United States. He shows how its ability to bridge generations holds lessons for others in corporate America. He also shows why the Gap's history can be seen as a reflection of America's, how it ran on the same track with the country's social mores, particularly in the rise of the antifashion revolution and the proliferation of gay aesthetics. Nevaer's book is a stunning achievement, a true and lasting examination of why we wear what we wear and of the industry that makes it happen.

Lorraine Nordmann's leading textbook, Beauty Basics: The Official Guide to Level 1 has been fully revised to provide everything today's beginner Beauty Therapist requires to pass their Level 1 qualification. Written in Nordmann's trademark engaging and down-to-earth style, this well-trusted book will appeal to a whole new generation of beauty students by equipping learners with everything they need to gain their qualification and provide a handy reference throughout their career. Endorsed by VTCT, this is a must for any Beauty Therapy student. This book is suitable for all beginners studying Beauty Therapy at Level 1 with all awarding association, including VTCT, City & Guilds, ITEC and other providers. This new edition is also available with CourseMate online teaching and learning resource, which offers engaging and interactive resources such as an integrated eBook, videos, step-by-step, images, activities and games, all aligned to the content of the textbook for a fully integrated learning experience.

• Provides a comprehensive overview of luxury brand management from a sustainability perspective, using cases and examples to demonstrate how sustainability practices can be embedded into the product and applied to existing luxury brands. • Each chapter includes real life case studies from both well-known international brands and boutique luxury start-ups. • Designed as a core or recommended text for advanced undergraduate and postgraduate Luxury Fashion Management and Luxury Brand Management courses.

This timely book focuses on the upgrading of firms within the global garment industry, examining how garment manufacturers and retailers in different countries internationalize, develop their capabilities and enhance their sustainability. It highlights the important role the global garments industry plays in the socio-economic development and environmental outcomes of emerging economies. Drawing on firm-centric, multi-level analyses, the book addresses four key questions: how do apparel manufacturing companies in emerging economies internationalize? What factors promote or hinder internationalization? What influences the abilities of suppliers to develop different capabilities? How do firms achieve sustainability? Interdisciplinary contributions draw on a range of perspectives, including global value chains, international business, operations management, innovation, and sociology, to answer these questions. Providing novel insights to the topic, this book will help firms, researchers and national and multilateral organisations improve the competitiveness of suppliers, workers' well-being and environmental outcomes. It will be particularly useful to business economics and economic geography scholars.

The beauty and fashion world attracts enormous interest. Everybody knows who Naomi Campbell is, but few know who South Africa's local Naomi Campbells were (and are)!

This title is an extraordinary mix of glamour, nostalgia and social analysis. It takes the reader on a journey through our South African history and politics from the unusual perspective of the beauty industry. Backed by a photo gallery of classic icons from the 50s, 60s and 70s to the present, it celebrates the inspirational role of beautiful and courageous Black women, especially models and beauty queens. It also looks at the business of beauty and recounts the struggles and successes of Black practitioners trying to make it in this competitive sector.

The author is someone who herself was a leading model of the 1980s. Nakedi Ribane co-owned one of the very few Black modeling agencies of note in South Africa. She is ideally placed to offer a fascinating 'behind-the-scenes' look at one of the most under-rated yet influential industries of our time.

"Whether it is a behind-the-scenes look at how these classic styles came to be or taking a front-seat look at how iconic women taught us how what it means to accessorize, this is a must-have for fashion lovers." - BELLA magazine Women love handbags because they are a perfect vehicle - not just for keys, credit cards, and lipstick, but also their dreams and desires. Luxury labels made the humble bag into a billion-dollar business in the 20th century, but the bag is more than just a status symbol. Because it is constantly being reinvented, it wields a greater influence on everyday fashion than any hemline or silhouette. For the Love of Bags is a homage to the power of the handbag: from icons like the Kelly Bag, the first "must-have" item ever, to popular Paris fashion house labels and the latest Instagram stars, this book details the history of the "it" bag and decodes the messages handbags communicate. Text in English, German and French.

* Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. * Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. * Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.

• Provides a comprehensive overview of luxury brand management from a sustainability perspective, using cases and examples to demonstrate how sustainability practices can be embedded into the product and applied to existing luxury brands. • Each chapter includes real life case studies from both well-known international brands and boutique luxury start-ups. • Designed as a core or recommended text for advanced undergraduate and postgraduate Luxury Fashion Management and Luxury Brand Management courses.

This book highlights different roles in entrepreneurship and innovation, based on the act of setting up a new venture in the area of sustainable luxury and fashion, which also involves cognitive and motivational characteristics. It also discusses the fact that many sustainability-promoting innovations require substantial technological advances.

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the importance of interpersonal relations and the power of personal recommendations. This book is the first to empirically investigate how the form and appeal of marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. The book summarizes the existing research on marketing communications, social media and word of mouth, provides a cutting-edge knowledge based on the analysis of the actual behavior of consumers and rules of effective marketing communications in social media. This research-based book is written for scholars and researchers within the fields of marketing and communication. It may also be of interest to a wider audience interested in understanding how to use social media to influence electronic word of mouth.

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

Unlike the competing texts, which focus on luxury branding and marketing, this book considers luxury from a strategic decision-making, creative and competitive perspective; Each chapter is illustrated by cases and examples from well-known international luxury firms, as well as chapter objectives, summaries, and reflective questions; Provides a framework to understand and assess value creation when creativity is relevant

Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world's biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while in the EU, the CJEU's interpretation of the pan-European design rights system has created significant overlap with copyright law and risks leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters, that can also help create a fair equilibrium between protection and borrowing in fashion design.

'A moving novel of strength and resistance in the face of evil but also an inspiring journey of resilience after loss.' Erin Litteken, bestselling author of The Memory Keeper of Kyiv A heartbreaking World War 2 novel that tells the story of two women's fight for love, family and hope, as the world crumbles around them. Based on the true story of the Kindertransport rescue from Nazi-occupied Europe. Berlin, 1936. The Landau family are at the heart of their community, running a music shop in Berlin and just trying to survive. But their lives are unravelling as Hitler's power increases and the treatment of Jewish families deteriorates. Eldest daughter, Rachel, fears for her sisters' future and will do anything she can to keep them safe. Will she find hope in the darkness? Paris, 1936. As whispers of war travel over from Europe, American debutante Kay escapes her mother's grasp and travels as a reluctant spy from Paris to Berlin. But a chance meeting with the Landau family will change her life forever. Kay is determined to give Rachel and her sisters a fighting chance in a society where the youngest are paying the ultimate price, even if it means making dangerous enemies along the way... As the world marches toward war, these brave women will find strength in joining forces to save the ones they love. But they will need the support of one another more than they will ever realise in order to survive... A gripping and heart-wrenching historical novel about hope, tragedy and two women's limitless courage. Perfect for fans of The Tattooist of Auschwitz, The Nightingale and My Name is Eva. What readers are saying about The Orphans of Berlin: 'The Orphans of Berlin is a moving novel of strength and resistance in the face of evil but also an inspiring journey of resilience after loss. Delving into a lesser known angle of the Kindertransport rescue efforts, Jina Bacarr deftly combines history and compelling characters into a fast-paced, emotional WWII story that readers will love.' Erin Litteken, bestselling author of The Memory Keeper of Kyiv