This book focuses on sustainability in fashion retail, which is
fast becoming the pivot point of future fashion retail strategies.
Chapters in the book provide theoretical and practical insight on
how going green may positively influence the strategy of fashion
retailers and marketers, who have to react to the changing society
and customer needs. Structured in four main parts, and based on
distinct research questions, readers will be able to dig deep into
the individual levers for possible adaptions. It thus provides a
solid understanding on how to integrate green aspects into any
fashion retailers business model.
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