Green Fashion Retail (Hardcover, 1st ed. 2017)

Jochen Strahle

Series: Springer Series in Fashion Business

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This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Springer Series in Fashion Business
Release date:	October 2016
First published:	2017
Editors:	Jochen Strahle
Dimensions:	235 x 155 x 22mm (L x W x T)
Format:	Hardcover
Pages:	291
Edition:	1st ed. 2017
ISBN-13:	978-981-10-2439-9
Categories:	Books > Business & Economics > Business & management > Business negotiation Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Textile & fibre technology Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Earth & environment > The environment > Applied ecology > General Books > Earth & environment > The environment > Environmental economics > Sustainability Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General Promotions
LSN:	981-10-2439-1
Barcode:	9789811024399