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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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Chinese Consumers and the Fashion Market (Hardcover, 1st ed. 2018)
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Chinese Consumers and the Fashion Market (Hardcover, 1st ed. 2018)
Series: Springer Series in Fashion Business
Expected to ship within 9 - 15 working days
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This book provides essential insights into Chinese consumer
behaviors in the growing and dynamic fashion market. With
increasing consumer purchasing power, readily accessible global
brands, heavy application of digital technology and social media,
as well as growing awareness of environmental issues, the Chinese
fashion industry faces great opportunities and challenges at the
same time. The contributing authors provide observations and
address issues related to middle class fashion consumption,
sustainable apparel consumption, technology application in fashion
retailing, and the select traditional and new industry segments in
the context of China's recent and massive economic boom. As such,
the book offers an invaluable reference guide for all academics and
practitioners interested in the Chinese fashion market.
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