Chinese Consumers and the Fashion Market (Hardcover, 1st ed. 2018)

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China's recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Springer Series in Fashion Business
Release date:	March 2018
First published:	2018
Editors:	Yingjiao Xu • Ting Chi • Jin Su
Dimensions:	235 x 155 x 20mm (L x W x T)
Format:	Hardcover
Pages:	212
Edition:	1st ed. 2018
ISBN-13:	978-981-10-8428-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Textile industries Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN:	981-10-8428-9
Barcode:	9789811084287

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