Luxury Fashion Brand Management - Unifying Fashion with Sustainability (Paperback)

• Provides a comprehensive overview of luxury brand management from a sustainability perspective, using cases and examples to demonstrate how sustainability practices can be embedded into the product and applied to existing luxury brands. • Each chapter includes real life case studies from both well-known international brands and boutique luxury start-ups. • Designed as a core or recommended text for advanced undergraduate and postgraduate Luxury Fashion Management and Luxury Brand Management courses.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Mastering Fashion Management
Release date:	July 2023
First published:	2023
Authors:	Olga Mitterfellner
Dimensions:	246 x 174mm (L x W)
Format:	Paperback
Pages:	248
ISBN-13:	978-0-367-64360-7
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Development studies Books > Business & Economics > Economics > General Books > Professional & Technical > Technology: general issues > Engineering: general Books > Professional & Technical > Environmental engineering & technology > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Other manufacturing technologies > General Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN:	0-367-64360-X
Barcode:	9780367643607

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