Fashion Brand Internationalization - Opportunities and Challenges (Hardcover, 1st ed. 2016)

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

General

Imprint:	Palgrave Pivot
Country of origin:	United Kingdom
Series:	Palgrave Studies in Practice: Global Fashion Brand Management
Release date:	June 2016
First published:	2016
Editors:	Byoungho Jin • Elena Cedrola
Dimensions:	210 x 148 x 17mm (L x W x T)
Format:	Hardcover
Pages:	142
Edition:	1st ed. 2016
ISBN-13:	978-1-137-52336-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN:	1-137-52336-0
Barcode:	9781137523365

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