Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

In this stunning updated edition of the successful Vogue: The Covers, Vogue continues to pay tribute to its tradition of beauty and excellence with a compilation of even more spectacular cover art. In addition to featur ing classic covers from the magazine's 125-year history, this updated edition features every cover since 2010, with each cover displaying the magazine's cutting-edge takes on style, fashion, and culture. Unforgettable new covers feature such celebrated subjects as Michelle Obama, Kim and Kanye, Lena Dunham, and more. This lavish, beautifully illustrated book even includes five new frameable Vogue cover prints that can be removed from the back of the book. Vogue: The Covers (Updated Edition) is a must-have for every fashion lover and collector.

From sweatshops to fur farming, from polluting chemicals to painful garments, the fashion industry is associated with activities which have had devastating effects on workers, consumers, and the natural world. This ground-breaking volume provides a framework for examining the ethical, social, and environmental dangers that arise as fashion products are designed, manufactured, distributed, and sold within retail outlets, before being consumed and disposed of. Encompassing the cultural, psychological, and physiological aspects of fashion, it offers a comprehensive exploration of the hazards of a global industry. Drawing together an international team of leading textile and apparel experts, The Dangers of Fashion presents original perspectives on a wide range of topics from piracy and counterfeiting to human trafficking; from the effects of globalization on local industry to the peer pressure that governs contemporary ideals of beauty. Rooted in research into industry and consumer practices, it discusses innovative solutions—both potential and existing—to fashion’s dangers and moral dilemmas from the viewpoint of individuals, companies, societies, and the global community.

Called “the funniest book on fashion ever written� by Vogue, here is the hilarious chronicle of life behind the runway   For years, French journalist and documentarian Loïc Prigent has been tweeting the funny interactions, cruel criticisms, and absurd exclamations overheard during Fashion Week. Snarky statements on fashion mixed with absurdist poetry, the original French edition of Prigent’s book has been celebrated by thousands of fans. For the first time, discover the backstage world of the models, designers, and rich clients as hilariously overheard and rendered in hundreds of quotes.

For Level 2 Hairdressing students on NVQ, SVQ and VRQ courses

A genuinely new and innovative way for students to study hairdressing, this new textbook is supported with extensive multimedia material and activities at no extra cost. Some books include a few videos and basic materials, but this book comes with over 250 free activities to improve learning. Online multimedia and multiple-choice questions for on-going assessment are also included as well as links to other resources such as images and videos. The elearning resources are included in every chapter and complement the textbook content and will help students from the start of their qualification until they pass.

This textbook carefully guides learners through the principles of body analysis, heat and water treatments, masks and wraps, tanning, massage techniques, and electrical applications.

Explaining its subject accessibly, and with practical diagrams and sumptuous photographs throughout, The Art and Science of Spa & Body Therapy helps spa technicians to understand both the theory and practice of their vocation.

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the 'five great brands' of the perfume industry and demonstrates how to value perfume lines according to 'brand DNA'. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

A journey for the senses across five continents, A Perfume Atlas traces the origins of the precious essences that create Louis Vuitton's exclusive perfumes.

Louis Vuitton: A Perfume Atlas offers a rare look at the time-honoured crafts of the perfumer, with specially commissioned illustrations, photographs and texts revealing the stories of the precious natural elements that form the basis of the house’s unique perfumes.

With exclusive, first-hand access to Louis Vuitton’s master perfumer Jacques Cavallier-Belletrud, A Perfume Atlas explores how the flowers are cultivated, the growing seasons and techniques used to harvest the blossoms, and how essential oils are extracted, distilled and composed to create new and complex fragrances. From Chinese magnolia and osmanthus to India’s tuberose and jasmine, each seed pod, berry, woody stem, fruit, leaf and flower opens a world that evokes the thrill of far-off places and names, trade routes, sea journeys and the rhythms of the seasons.

A poetic celebration of a most mysterious art, Louis Vuitton: A Perfume Atlas is the perfect gift for lovers of nature, luxury, travel and beauty.

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.

'In many ways, being a fashion model can be compared to the life of a professional footballer. You might get signed, but the work doesn't stop there. In fact, it's only just begun.' Interested in working in the fashion industry? Do you want to be a model, designer, photographer or stylist? Want a rare look at the industry from the inside? Supermodel Eunice Olumide MBE was signed when she was just 16. She has since graced catwalks all over the world, working with top design powerhouses including Christopher Kane, Harris Tweed, Alexander McQueen, and Mulberry. How to Get into Fashion is for you, whether you are looking to become a model or wish to pursue one of the many other careers in fashion - or just want to know what goes on behind the scenes. With stunning photographs and the knowledge of someone who's been there and done it, this is your essential guide to the industry.

Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It's a reference guide, a buddy, and an overview of who, what and where. Fashion is a multi-billion-dollar industry. It's not just about sketching an outfit, it's about selecting fabric, developing buttons, sourcing a factory, negotiating prices, making patterns, seeing the final launch and selling garments. This multi-faceted industry is exciting, enigmatic and endless. With many fashion schools now recognising the importance of including technical modules to their degrees, this guide is the perfect accompaniment to the relevant modules with its vocational a to z approach of what happens in the workplace, including how to build and maintain key business relationships. In that respect, it fills a gap in the market of books that give guidance for professionals embarking on or preparing for a career in the fashion industry. People who buy Blue is the New Black want to know how to create a collection. They want to roll up their sleeves and do it, but they need practical instruction on the different phases. They don't want to read about data management systems or the latest developments in polyester thread; they want to understand what a range plan is and how to look at a prototype in a factory. Understanding the three profiles of her readers "first jobber, creative entrepreneur and creative graduate" as the author does, she realized that the publications currently available would alienate them and ignore their needs. Seeing this gap in the market, she wrote it herself, to the benefit of a million young professionals and students aspiring to enter and get ahead in the fashion industry.

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Fashion Retail Supply Chain Management: A Systems Optimization Approach is a comprehensive reference source that provides the state-of-the-art findings on many important emerging research issues related to retail supply chain management and optimization problems. The book takes an explicit systems approach, and discusses retailled fashion supply chain coordination mechanisms and consumer market informationdriven fashion retail supply chain models, as well as suggesting future research avenues. This volume will be of interest not only to those involved in the fashion industry, but also to academics and practitioners in the wider fields of business, manufacturing engineering, systems engineering and supply chain management.

Newcomers to the fashion industry often base costings on the sum of a style's fabric, trims and labor-and to that they simply add their markup. However, every other activity of the business erodes that markup, and they find themselves with an unsustainable profit-or a loss. This guide will help you avoid these pitfalls to guarantee a sustainable profit. Apparel Costing details traditional and current costing methods for the fast-paced and e-commerce-focused fashion marketplace. You will learn industry-specific product/style costing that can be applied to garments produced both locally and globally. You'll also learn how to calculate line item percentages on indirect cost factors, such as factory sourcing, overhead, administration and product development. Key topics include: Target Market Pricing; Variable vs Fixed Costs; Direct vs Indirect Cost Factors; Cost-Based vs Value-Based Costing; Domestic vs International Production Costing; Effect of Sourcing on Costing; Sustainability in Costing; Fast Fashion vs. Slow Fashion

Milady has evolved for over 85 years to become what it is today, the cornerstone of beauty and wellness education. We are very excited and proud to announce the latest edition of Milady Standard Cosmetology, the most commonly used resource in cosmetology education. For decades since our first textbook published, it has been our commitment to provide students with the foundation in the principles and skills needed to master the science and art of cosmetology, and with this latest version that commitment has not waivered. For the new edition, celebrity stylist Ted Gibson served as Creative Director on the project. The result is a brilliant new design with over 750 new photos and a gorgeous layout, providing a visually stunning resource to engage today's learner. We also recruited a team of twelve authors, made up of top professionals and educators in the industry, to provide the most current information on concepts and techniques. During our extensive peer review and development process, we were asked for a resource that placed emphasis on essential content needed for licensure success, and we feel confident that we delivered. Milady Standard Cosmetology will continue to be a source of education that students can count on, not only while in school, but throughout their careers.

An unprecedented and intimate behind-the-scenes look at London designer fashion over the last fifteen years, edited by Tania Fares and Sarah Mower and profiling 50 leading London fashion designers, from Paul Smith and Stella McCartney to Erdem and Simone Rocha. London has long been a fashion-world capital, and the past fifteen years have been an especially fertile period in its centuries-long history of setting trends. This stunning book is an all-access pass into the world of designer fashion - an exclusive behind-the-scenes studio tour that calls in on fifty of the city's leading design talents - London-based global superstars - all of whom open up about their practice and philosophy, and share a wealth of images from their private collections.

Drastic changes in the career aspirations of women in the developed world have resulted in a new, globalised market for off-the-peg designer clothes created by independent artisans. This book reports on a phenomenon that seems to exemplify the twin imperatives of globalisation and female emancipation. * A major conceptual contribution to the literatures on globalisation, fashion and gender, analysing the ways in which women s entry into the labour force over the past thirty years in the developed world has underpinned new forms of aestheticised production and consumption as well as the growth of work-style businesses * A vital contribution to the burgeoning literature on culture and creative industries which often ignores the significant roles taken by women as entrepreneurs and designers rather than mere consumers * Introduces fashion scholars and economic geographers to a paradigmatic example of the new designer fashion industries emerging in a range of countries not traditionally associated with fashion * Takes a fresh perspective on an industry in which Third World garment workers have been the subject of exhaustive analysis but first world women have been largely ignored

For Level 3 Hairdressing students on NVQ, SVQ and VRQ courses.
A genuinely new and innovative way for students to study hairdressing, this new textbook is supported with extensive multimedia material and activities at no extra cost. Some books include a few videos and basic materials, but this title comes with over 150 free online resources and activity screens with which to improve learning. Online questions are also included as well as links to other resources such as images, animations and videos. The elearning resources are included in every chapter to complement the textbook content and will help students from the start of their qualification until they pass their final exams.

Charting the movements, developments and ideas that transformed the way women dress, this book gives a unique perspective on the history of twentieth-century fashion. From the invention of the bias cut and the stiletto heel to the designers who changed the way we think about clothes, the book is entertaining, intelligent and a visual feast.

Hair Structure and Chemistry Simplified, Fifth Edition is the most current, comprehensive and straightforward textbook of its kind. This new edition thoroughly explains the theory and application of the essential concepts of hair chemistry that are simply not covered in other texts. Material unique to this text boldly presents the concept, importance and relevance of pH in cosmetics. Hair Structure and Chemistry Simplified is the essential chemistry textbook for cosmetology students and even the most experienced hairstylist will gain confidence and control as they learn the dynamics of the chemical services they perform everyday in the salon. Consumers will find this reference invaluable in making intelligent, informed decisions about the effectiveness, safety, and value of the hair care services they receive and the products they buy and use.

From the shopping mall to the corner bistro, knockoffs are everywhere in today's marketplace. Conventional wisdom holds that copying kills creativity, and that laws that protect against copies are essential to innovation--and economic success. But are copyrights and patents always necessary? In The Knockoff Economy, Kal Raustiala and Christopher Sprigman provocatively argue that creativity can not only survive in the face of copying, but can thrive.
The Knockoff Economy approaches the question of incentives and innovation in a wholly new way--by exploring creative fields where copying is generally legal, such as fashion, food, and even professional football. By uncovering these important but rarely studied industries, Raustiala and Sprigman reveal a nuanced and fascinating relationship between imitation and innovation. In some creative fields, copying is kept in check through informal industry norms enforced by private sanctions. In others, the freedom to copy actually promotes creativity. High fashion gave rise to the very term "knockoff," yet the freedom to imitate great designs only makes the fashion cycle run faster--and forces the fashion industry to be even more creative.
Raustiala and Sprigman carry their analysis from food to font design to football plays to finance, examining how and why each of these vibrant industries remains innovative even when imitation is common. There is an important thread that ties all these instances together--successful creative industries can evolve to the point where they become inoculated against--and even profit from--a world of free and easy copying. And there are important lessons here for copyright-focused industries, like music and film, that have struggled as digital technologies have made copying increasingly widespread and difficult to stop.
Raustiala and Sprigman's arguments have been making headlines in The New Yorker, the New York Times, the Financial Times, the Boston Globe, Le Monde, and at the Freakonomics blog, where they are regular contributors. By looking where few had looked before--at markets that fall outside normal IP law--The Knockoff Economy opens up fascinating creative worlds. And it demonstrates that not only is a great deal of innovation possible without intellectual property, but that intellectual property's absence is sometimes better for innovation.

Dana Thomas's Deluxe: How Luxury Lost its Lustre goes deep inside the workings of today's world of profit margins and market share to discover the real meaning of 'luxury'. Fashion may be fabulous, but what's the true price of luxury? From the importance of fashion owners, to red carpet stars and the seasonal 'must-have' handbags, Dana Thomas shows how far illustrious houses have moved from their roots. Thomas witnesses how these 'luxury' handbags are no longer one in a million, discovers why luxury brand clothing doesn't last as long, and finds out just who is making your perfume. From terrifying raids on the Chinese sweat shops to the daunting chic of Paris workshops, from the handcrafting and economics of early-twentieth century designers to the violent truth behind the 'harmless' fakes, Deluxe goes deep into the world of extravagance, and asks: where can true luxury go now? 'Definitive' Daily Telegraph 'Thomas's message is relevant to shoppers of every stripe' The New York Times 'Thomas explores what luxury meant before the word was both inflated and devalued' Guardian 'Great aversion therapy ... we suspect we're being fleeced, but we don't know with what cynical dedication' The Times Dana Thomas is now European Editor for Portfolio following twelve years as the cultural and fashion writer for Newsweek in Paris. She has written about style for the New York Times Magazine since 1994, and has contributed to various publications including the New Yorker, Harper's Bazaar, Vogue and the Financial Times.

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: ~All new Chapter 17 on Communicating to Customers Through Electronic Media ~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others ~Full color insert featuring the entire photo program in vibrant color Teaching Resources ~Instructor's Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. ~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. ~PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

Milady Standard Nail Technology, 7th Edition is packed with new and updated information on several important topics including infection control, manicuring, pedicuring, chemistry, UV gels, and the salon business. Brand new procedural photography enhances step-by-step instructions. Also included, is a new "Why Study?" section at the beginning of each chapter, outlining the importance of understanding the concepts presented. Chapter objectives have also been revised to provide measureable, outcomes-based goals that can later be assessed using the end-of-chapter review questions. This latest edition of Milady Standard Nail Technology gives the aspiring nail technician the tools they need to launch themselves into a rewarding and successful career.

Here, leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America, how retailers have shaped popular consciousness about beauty and how cultural assumptions have influenced the commodification of beauty. In order to address these topics the authors look at particular examples including:
* the sexual dynamics of bathing suits and shirtcollars
* the deeper meanings of corsets
* the social role of the African American hair salon.