Called “the funniest book on fashion ever written� by Vogue, here is the hilarious chronicle of life behind the runway   For years, French journalist and documentarian Loïc Prigent has been tweeting the funny interactions, cruel criticisms, and absurd exclamations overheard during Fashion Week. Snarky statements on fashion mixed with absurdist poetry, the original French edition of Prigent’s book has been celebrated by thousands of fans. For the first time, discover the backstage world of the models, designers, and rich clients as hilariously overheard and rendered in hundreds of quotes.

Hair Structure and Chemistry Simplified, Fifth Edition is the most current, comprehensive and straightforward textbook of its kind. This new edition thoroughly explains the theory and application of the essential concepts of hair chemistry that are simply not covered in other texts. Material unique to this text boldly presents the concept, importance and relevance of pH in cosmetics. Hair Structure and Chemistry Simplified is the essential chemistry textbook for cosmetology students and even the most experienced hairstylist will gain confidence and control as they learn the dynamics of the chemical services they perform everyday in the salon. Consumers will find this reference invaluable in making intelligent, informed decisions about the effectiveness, safety, and value of the hair care services they receive and the products they buy and use.

From sweatshops to fur farming, from polluting chemicals to painful garments, the fashion industry is associated with activities which have had devastating effects on workers, consumers, and the natural world. This ground-breaking volume provides a framework for examining the ethical, social, and environmental dangers that arise as fashion products are designed, manufactured, distributed, and sold within retail outlets, before being consumed and disposed of. Encompassing the cultural, psychological, and physiological aspects of fashion, it offers a comprehensive exploration of the hazards of a global industry. Drawing together an international team of leading textile and apparel experts, The Dangers of Fashion presents original perspectives on a wide range of topics from piracy and counterfeiting to human trafficking; from the effects of globalization on local industry to the peer pressure that governs contemporary ideals of beauty. Rooted in research into industry and consumer practices, it discusses innovative solutions—both potential and existing—to fashion’s dangers and moral dilemmas from the viewpoint of individuals, companies, societies, and the global community.

For Level 2 Hairdressing students on NVQ, SVQ and VRQ courses

A genuinely new and innovative way for students to study hairdressing, this new textbook is supported with extensive multimedia material and activities at no extra cost. Some books include a few videos and basic materials, but this book comes with over 250 free activities to improve learning. Online multimedia and multiple-choice questions for on-going assessment are also included as well as links to other resources such as images and videos. The elearning resources are included in every chapter and complement the textbook content and will help students from the start of their qualification until they pass.

This student book has been thoroughly reviewed by VTCT and includes exclusive guidance and advice. The engaging text-design is packed with learning features to help students embed the necessary knowledge and understanding.

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the 'five great brands' of the perfume industry and demonstrates how to value perfume lines according to 'brand DNA'. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

'In many ways, being a fashion model can be compared to the life of a professional footballer. You might get signed, but the work doesn't stop there. In fact, it's only just begun.' Interested in working in the fashion industry? Do you want to be a model, designer, photographer or stylist? Want a rare look at the industry from the inside? Supermodel Eunice Olumide MBE was signed when she was just 16. She has since graced catwalks all over the world, working with top design powerhouses including Christopher Kane, Harris Tweed, Alexander McQueen, and Mulberry. How to Get into Fashion is for you, whether you are looking to become a model or wish to pursue one of the many other careers in fashion - or just want to know what goes on behind the scenes. With stunning photographs and the knowledge of someone who's been there and done it, this is your essential guide to the industry.

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.

Created exclusively for beauty and holistic therapy students studying at levels 1, 2 and 3, The Anatomy & Physiology Workbook will help you to fully understand the effects you can have on the different parts of the body when performing beauty and holistic treatments in the salon, at college or at home. By helping you to get to grips with the A&P elements of your course, this workbook will help you to help your clients achieve overall health and wellbeing, and even help the body to function better. Written to match the current national occupational standards and using state-of-the-art illustrations, the workbook brings A&P to life and covers exactly what you need to know. Full of fun exercises, tasks and activities for you to complete, The Anatomy & Physiology Workbook breaks down the different systems of the human body into colourful, easy-to-follow, bite-size chunks so you can understand the body better. With plenty of space for you to fill in your answers, colour in, label diagrams, and make notes, everything you do in your workbook can be easily detached and included as portfolio evidence to support your learning at all three levels. The Anatomy & Physiology Workbook provides all the support you will need to succeed as a beauty or holistic therapist, whatever your qualification or mode of study.

New Fashion Boutique Design is a practical and inspirational illustrated volume that gathers examples of some of the most exclusive boutiques and stores in the world and introduces the latest trends in shop design, an area where fashion and creativity merge to deliver a unique shopping and branding experience. From luxury designer stores and exclusive boutiques to shoe shops, this comprehensive volume provides useful insights into international retail architecture and comprehensive information on the featured projects. Fashion stores are no longer mere places that one enters simply with the intention of purchasing products. Shops have also become venues for events, stages for exciting performances, and sometimes even landmarks. Likewise, retail spaces have become statements that celebrate designer labels and their products and offer multiple opportunities to engage with the brand and its values. A range of these grand stages has been captured in New Fashion Boutique Design, which offers ideas, solutions, and different approaches to product presentation across its 240 colorful and inspiring pages.

The dressmaking trade developed rapidly during the 18th and 19th centuries, changing the lives of thousands of British workers. Busks, Basques and Brush-Braid focuses on the trade and the people within it, from their working conditions and earnings to their training, services and relationships with customers. Exploring the lives of dressmakers in fact and fiction, the book looks at representations of the trade in the plays and novels of the time, while surveying the often harsh realities of the workers' lives. From the arrival of the sewing machine to the influence of the department store, it explores the impact of mechanization, commercialization and modernity on a historical trade. Pamela Inder illuminates a new world of dressmaking enabled by goods like paper patterns and magazines, and sets out to investigate the increasing monopoly of female dressmakers in an industry once dominated by male tailors. Drawing on a range of original and hitherto unpublished sources - including business records, diaries, letters, bills and newspaper articles - Busks, Basques and Brush-Braid reveals the untold story of the dressmaking trade. Beautifully illustrated with over 80 images, the book brings dressmakers into focus as real people, granting new insights into working class life in 18th- and 19th-century Britain.

Fashion Retail Supply Chain Management: A Systems Optimization Approach is a comprehensive reference source that provides the state-of-the-art findings on many important emerging research issues related to retail supply chain management and optimization problems. The book takes an explicit systems approach, and discusses retailled fashion supply chain coordination mechanisms and consumer market informationdriven fashion retail supply chain models, as well as suggesting future research avenues. This volume will be of interest not only to those involved in the fashion industry, but also to academics and practitioners in the wider fields of business, manufacturing engineering, systems engineering and supply chain management.

Milady Standard Barbering, 6th edition, continues to be the leading resource in barbering education, providing the foundational principles and techniques needed to be successful while in school, pass the licensing exam, and launch yourself into a thriving career. Incorporating new photography, artwork and overall layout, the look and feel of this edition has been transformed, resulting in a sleek and clean design. Content has been updated within each chapter with a major focus on the procedures, infection control, life skills and business chapters, just to name a few. In addition, classic techniques have been paired with contemporary looks to ensure success both while in school and beyond to employment. As the only textbook that provides an integrated set of resources to enhance the learning process, this new edition continues its long history of setting the standard in barbering education.

Scouted in the street when she was 17, Victoire Dauxerre's story started like a teenager's fantasy: within months she was strutting down the catwalks of New York's major fashion shows. But when fashion executives and photographers forced her to become ever thinner, Victoire's dream became a nightmare. In Size Zero Victoire unflinchingly exposes the ugly face of fashion and details her personal battle with anorexia nervosa and bulimia with painful honesty. A shocking indictment of the pressures our society puts on young women, her story will give strength to anyone trying to overcome or understand the increasingly prevalent problem of eating disorders. 'Unique and persuasive ... bravely, Dauxerre names names - even the big ones' Sunday Times 'It is rare for someone to blow the whistle so spectacularly as Dauxerre. Hopefully her book will be a force for good' Evening Standard Written with Valerie Peronnet.

Drastic changes in the career aspirations of women in the developed world have resulted in a new, globalised market for off-the-peg designer clothes created by independent artisans. This book reports on a phenomenon that seems to exemplify the twin imperatives of globalisation and female emancipation. * A major conceptual contribution to the literatures on globalisation, fashion and gender, analysing the ways in which women s entry into the labour force over the past thirty years in the developed world has underpinned new forms of aestheticised production and consumption as well as the growth of work-style businesses * A vital contribution to the burgeoning literature on culture and creative industries which often ignores the significant roles taken by women as entrepreneurs and designers rather than mere consumers * Introduces fashion scholars and economic geographers to a paradigmatic example of the new designer fashion industries emerging in a range of countries not traditionally associated with fashion * Takes a fresh perspective on an industry in which Third World garment workers have been the subject of exhaustive analysis but first world women have been largely ignored

For Level 3 Hairdressing students on NVQ, SVQ and VRQ courses.
A genuinely new and innovative way for students to study hairdressing, this new textbook is supported with extensive multimedia material and activities at no extra cost. Some books include a few videos and basic materials, but this title comes with over 150 free online resources and activity screens with which to improve learning. Online questions are also included as well as links to other resources such as images, animations and videos. The elearning resources are included in every chapter to complement the textbook content and will help students from the start of their qualification until they pass their final exams.

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in 'in-season buying' as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

Charting the movements, developments and ideas that transformed the way women dress, this book gives a unique perspective on the history of twentieth-century fashion. From the invention of the bias cut and the stiletto heel to the designers who changed the way we think about clothes, the book is entertaining, intelligent and a visual feast.

From the ashes of the Second World War came forward-thinking fashions, the likes of which had never been seen before. The early Forties were defined by thriftiness and practicality, a make-do-and-mend attitude in a time of war. However, the latter half of the decade saw the emergence of the traditional femininity, elegance and luxury often associated with the era. Spanning the austerity of the war years to the introduction of Dior's revolutionary New Look, this extensive survey brings together vintage photography and illustrations to follow the season-by-season fashion evolution of the Forties, providing a comprehensive overview of this period of contrasts. 1940s Fashion: The Definitive Sourcebook covers every aspect of female fashions from the decade, from lace evening gowns, tailored jackets and furs to figure-sculpting undergarments, satin negligees and scandalous bikinis, offering the most comprehensive appraisal of this age of wartime and post-war glamour. This in-depth look at the styles and trends that shaped 1940s fashion features images of the decade's most iconic stars and designers. Stylish leading ladies such as Veronica Lake, Joan Bennett and Barbara Stanwyck are included as well as designs by Dior, Lucien Lelong, Balmain and Worth. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian, Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Average body mass in many Western cultures is getting larger and yet the fashion system seems mostly unchanged. Major fashion houses still limit their output to small sizes and the dominant ideal of the female body in fashion imagery is still thin – dangerously thin according to World Health Organization standards. Why is the industry forfeiting a considerable share of the market in the form of plus-size consumers, seemingly against its commercial interests? Why does the thin ideal reign supreme despite damning evidence of its harm to women? And is there a way out of this system of thin ideals and segregated fat bodies? In this original study, Paolo Volonté answers these questions and more, drawing on influential literature on the body, beauty standards and the roles of clothing in society. He reveals some surprising factors behind the perpetuation of the thin ideal such as the precedent of thin models and the introduction of standardised sizing for mass-manufactured clothing. He also revisits less surprising factors such as the attitudes of designers and consumers towards the female body, and notions of 'perfection'. By critically analysing these factors, Volonté reveals why plus-size fashion is often characterised by 'low aesthetic commitment' and low quality marketing. He explores the nature of the segregation of fat bodies in fashion and considers what the future may hold for consumers, designers and marketers alike.

Here, leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America, how retailers have shaped popular consciousness about beauty and how cultural assumptions have influenced the commodification of beauty. In order to address these topics the authors look at particular examples including:
* the sexual dynamics of bathing suits and shirtcollars
* the deeper meanings of corsets
* the social role of the African American hair salon.

Newcomers to the fashion industry often base costings on the sum of a style's fabric, trims and labor-and to that they simply add their markup. However, every other activity of the business erodes that markup, and they find themselves with an unsustainable profit-or a loss. This guide will help you avoid these pitfalls to guarantee a sustainable profit. Apparel Costing details traditional and current costing methods for the fast-paced and e-commerce-focused fashion marketplace. You will learn industry-specific product/style costing that can be applied to garments produced both locally and globally. You'll also learn how to calculate line item percentages on indirect cost factors, such as factory sourcing, overhead, administration and product development. Key topics include: Target Market Pricing; Variable vs Fixed Costs; Direct vs Indirect Cost Factors; Cost-Based vs Value-Based Costing; Domestic vs International Production Costing; Effect of Sourcing on Costing; Sustainability in Costing; Fast Fashion vs. Slow Fashion

In her collection of autobiographical essays, fashion magazine editor Justine Cullen takes us on a hilariously candid exploration of her life so far - and all the mistakes she's made along the way. Semi-Gloss is an intimate, sharp and witty look at growing up and growing older from the kind of woman who seems like she has it all together - the glamorous job, the perfect family, the killer wardrobe. But, chipping away at that shiny, sparkly surface, Justine reveals the beautiful mess that lies beneath. A wildly entertaining and sometimes bumpy ride through a life well-lived, by one of Australia's most respected female voices.

The Student Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension.