Drastic changes in the career aspirations of women in the developed
world have resulted in a new, globalised market for off-the-peg
designer clothes created by independent artisans. This book reports
on a phenomenon that seems to exemplify the twin imperatives of
globalisation and female emancipation. * A major conceptual
contribution to the literatures on globalisation, fashion and
gender, analysing the ways in which women s entry into the labour
force over the past thirty years in the developed world has
underpinned new forms of aestheticised production and consumption
as well as the growth of work-style businesses * A vital
contribution to the burgeoning literature on culture and creative
industries which often ignores the significant roles taken by women
as entrepreneurs and designers rather than mere consumers *
Introduces fashion scholars and economic geographers to a
paradigmatic example of the new designer fashion industries
emerging in a range of countries not traditionally associated with
fashion * Takes a fresh perspective on an industry in which Third
World garment workers have been the subject of exhaustive analysis
but first world women have been largely ignored
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