A Practical Guide to the Fashion Industry - Concept to Customer (Paperback, 2nd edition)

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

General

Imprint:	Bloomsbury Visual Arts
Country of origin:	United Kingdom
Series:	Basics Fashion Management
Release date:	February 2021
Authors:	Virginia Grose
Dimensions:	230 x 160 x 15mm (L x W x T)
Format:	Paperback
Pages:	176
Edition:	2nd edition
ISBN-13:	978-1-350-07967-0
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Fashion design Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN:	1-350-07967-7
Barcode:	9781350079670

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