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Fashion & Music (Hardcover, 1st ed. 2018)
Loot Price: R5,067
Discovery Miles 50 670
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Fashion & Music (Hardcover, 1st ed. 2018)
Series: Springer Series in Fashion Business
Expected to ship within 12 - 17 working days
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This book will broaden readers' understanding of the links between
the music and fashion industries. It highlights the challenges
currently facing the fashion industry in terms of
hyper-competition, definition of ever-faster trends, changing
consumer demands etc. In fact, the fashion industry is heavily
influenced by the digital revolution in the music industry, which
has changed the face of individual music consumption and social
reference, and therefore, also has impacts on fashion consumption
and social reference. This understanding is crucial in order to
realign any fashion company's strategies to the demands of modern
fashion consumers. In terms of content, the book first discusses
the social perspective of fashion and music. This includes an
analysis of music as a key influencer of fashion trends, both
theoretically and on the basis of a case study on grunge music.
Then the role of music in the fashion business is addressed, and
covers in-store music and the role of music in fashion
communication. Following up, the role of fashion in the music
business is analyzed. This includes the trend of co-design of
fashion collections, music artists' role of differentiation by
style, and the market for music fashion merchandise articles (both
theoretically and drawing on a case study). In closing, potential
lessons learned from the music industry are developed for the
fashion industry. This includes an analysis of the digital
revolution and the advent of the crowdfunding idea (both
theoretically and in a case study).
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