The Fundamentals of Digital Fashion Marketing (Paperback)

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

General

Imprint:	Bloomsbury Visual Arts
Country of origin:	United Kingdom
Series:	Fundamentals
Release date:	April 2017
Authors:	Clare Harris
Dimensions:	230 x 200 x 17mm (L x W x T)
Format:	Paperback
Pages:	216
ISBN-13:	978-1-4742-2085-9
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Fashion design Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN:	1-4742-2085-1
Barcode:	9781474220859

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