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Celebrity Fashion Marketing - Developing a Human Fashion Brand (Hardcover) Loot Price: R4,543
Discovery Miles 45 430
Repayment Terms: R426 pm x 12*
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Celebrity Fashion Marketing - Developing a Human Fashion Brand (Hardcover): Fykaa Caan, Angela Lee

Celebrity Fashion Marketing - Developing a Human Fashion Brand (Hardcover)

Fykaa Caan, Angela Lee

Series: Mastering Fashion Management

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Loot Price R4,543 Discovery Miles 45 430 | Repayment Terms: R426 pm x 12*

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* Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. * Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. * Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Series: Mastering Fashion Management
Release date: February 2023
First published: 2023
Authors: Fykaa Caan • Angela Lee
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 130
ISBN-13: 978-1-03-200733-5
Categories: Books > Arts & Architecture > The arts: general issues > General
Books > Arts & Architecture > Industrial / commercial art & design > Fashion design
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN: 1-03-200733-8
Barcode: 9781032007335

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