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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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Firms in the Fashion Industry - Sustainability, Luxury and Communication in an International Context (Hardcover, 1st ed. 2021)
Loot Price: R4,252
Discovery Miles 42 520
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Firms in the Fashion Industry - Sustainability, Luxury and Communication in an International Context (Hardcover, 1st ed. 2021)
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This contributed volume captures some of the most current topics
and trends in the fashion industry. It provides a theoretical and
empirical analysis of the behaviour of firms in this fast-moving
industry with a focus on their resources, capabilities and routines
around communication and sustainability strategies in an
international context. It covers hot topics such as the role of
social media, sustainability, and luxury as well as brief mention
on how the Covid-19 pandemic will impact fashion brands. With
contributions from practitioners and academics, this book provides
an overview of the debates, analysis and best practices, making it
an invaluable resource for anyone studying or researching the
fashion industry, branding, or luxury.
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