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Manga in America - Transnational Book Publishing and the Domestication of Japanese Comics (Hardcover)
Loot Price: R3,347
Discovery Miles 33 470
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Manga in America - Transnational Book Publishing and the Domestication of Japanese Comics (Hardcover)
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Japanese manga comic books have attracted a devoted global
following. In the popular press manga is said to have "invaded" and
"conquered" the United States, and its success is held up as a
quintessential example of the globalization of popular culture
challenging American hegemony in the twenty-first century. In Manga
in America - the first ever book-length study of the history,
structure, and practices of the American manga publishing industry
- Casey Brienza explodes this assumption. Drawing on extensive
field research and interviews with industry insiders about
licensing deals, processes of translation, adaptation, and
marketing, new digital publishing and distribution models, and
more, Brienza shows that the transnational production of culture is
an active, labor-intensive, and oft-contested process of
"domestication." Ultimately, Manga in America argues that the
domestication of manga reinforces the very same imbalances of
national power that might otherwise seem to have been transformed
by it and that the success of Japanese manga in the United States
actually serves to make manga everywhere more American.
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