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Books > Social sciences > Politics & government > Central government > Central government policies
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Why Nudge? - The Politics of Libertarian Paternalism (Paperback)
Loot Price: R429
Discovery Miles 4 290
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Why Nudge? - The Politics of Libertarian Paternalism (Paperback)
Series: The Storrs Lectures
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Loot Price R429
Discovery Miles 4 290
Expected to ship within 12 - 17 working days
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The bestselling author of Simpler offers a powerful, provocative,
and convincing argument for protecting people from their own
mistakes Based on a series of pathbreaking lectures given at Yale
University in 2012, this powerful, thought-provoking work by
national best-selling author Cass R. Sunstein combines legal theory
with behavioral economics to make a fresh argument about the
legitimate scope of government, bearing on obesity, smoking,
distracted driving, health care, food safety, and other highly
volatile, high-profile public issues. Behavioral economists have
established that people often make decisions that run counter to
their best interests-producing what Sunstein describes as
"behavioral market failures." Sometimes we disregard the long term;
sometimes we are unrealistically optimistic; sometimes we do not
see what is in front of us. With this evidence in mind, Sunstein
argues for a new form of paternalism, one that protects people
against serious errors but also recognizes the risk of government
overreaching and usually preserves freedom of choice. Against those
who reject paternalism of any kind, Sunstein shows that "choice
architecture"-government-imposed structures that affect our
choices-is inevitable, and hence that a form of paternalism cannot
be avoided. He urges that there are profoundly moral reasons to
ensure that choice architecture is helpful rather than harmful-and
that it makes people's lives better and longer.
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