Draws on the authors' extensive careers in television to describe
the process of creating a successful media format, presenting the
tricks and techniques you need to create, develop and sell your own
formats. Each chapter addresses a key elements of a good format,
such as audience, structure or business, and shows how they work in
current successful formats. Includes insightful case studies based
on interviews with experienced television professonals such as
Stephen Lambert, creator of Undercover Boss and Gogglebox. Teaches
students to create a format bible that will enable them to create a
defined set of rules which will make their format recognisable,
repeatable and capable of evolving.
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