This book describes the available options, and the rationale for
selecting among them, for observing, measureing or assessing
process of communication. This approach contrasts radically to the
one taken in many preceding volumes which explain the applicability
of general types of quantitative research, for example, content
analysis, laboratory experiments, and statistical analysis, to the
study of communication. This approach focuses on the methodological
problems and solutions unique to the study of communication. It
provides the readers with an outline of the problems and/or
alternatives that face the researcher.
General
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