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Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology
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Exploring the Rise of Fandom in Contemporary Consumer Culture (Hardcover)
Loot Price: R6,002
Discovery Miles 60 020
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Exploring the Rise of Fandom in Contemporary Consumer Culture (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 10 - 15 working days
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Every company wants their business to have a strong, loyal
following, but achieving this feat can be a challenge. Examining
the growth of fandom popularity in modern culture can provide
insights into consumer trends and patterns. Exploring the Rise of
Fandom in Contemporary Consumer Culture is an innovative scholarly
resource that offers an in-depth discussion on the soaring
popularity of fan communities and how these followers serve a
larger purpose in a consumer-driven society. Highlighting
applicable topics that include brand loyalty, fan perceptions,
social media, and virtual realities, this publication is ideal for
business managers, academicians, students, professionals, and
researchers that are interested in learning more about how fan
behavior can impact the economic environment.
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