Twenty20 and the Future of Cricket (Paperback)

Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a new TV-friendly format of the game: Twenty20 cricket. Indeed, through the economic and media interests promoting the Indian Premier League (IPL), the world's richest Twenty20 tournament, cricket has belatedly 'gone global'. The rapid rise of the IPL underlines that the economic and political characters within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale. The contributions in this book fall into two broad categories. There are firstly those which explore the rapid growth of Twenty20, particularly the motors of change and the new directions that cricket is taking as a result of the Twenty20 revolution. Secondly, there are a number of contributions which chart the impact of Twenty20 on traditional elements of the game. This book was originally published as a special issue of Sport in Society.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Sport in the Global Society - Contemporary Perspectives
Release date:	July 2015
First published:	2013
Editors:	Chris Rumford
Dimensions:	246 x 174 x 10mm (L x W x T)
Format:	Paperback
Pages:	148
ISBN-13:	978-1-138-94665-1
Categories:	Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Cricket
LSN:	1-138-94665-6
Barcode:	9781138946651

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