This volume provides engaging accounts with transmedia practices in
the long nineteenth century and offers model analyses of Victorian
media (e.g., theater, advertising, books, games, newspapers)
alongside the technological, economic, and cultural conditions
under which they emerged in the Anglophone world. By exploring
engagement tactics and forms of audience participation, the book
affords insight into the role that social agents - e.g., individual
authors, publishing houses, theatre show producers, lithograph
companies, toy manufacturers, newspaper syndicates, or advertisers
- played in the production, distribution, and consumption of
Victorian media. It considers such examples as Sherlock Holmes,
Kewpie Dolls, media forms and practices such as cut-outs, popular
lectures, telephone conversations or early theater broadcasting,
and such authors as Nellie Bly, Mark Twain, and Walter Besant,
offering insight into the variety of transmedia practices present
in the long nineteenth century. The book brings together methods
and theories from comics studies, communication and media studies,
English and American studies, narratology and more, and proposes
fresh ways to think about transmediality. Though the target
audiences are students, teachers, and scholars in the humanities,
the book will also resonate with non-academic readers interested in
how media contents are produced, disseminated, and consumed, and
with what implications.
General
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