"Enka," a sentimental ballad genre, epitomizes for many the
"nihonjin no kokoro" (heart/soul of Japanese). To older members of
the Japanese public, who constitute "enka"'s primary audience, this
music--of parted lovers, long unseen rural hometowns, and
self-sacrificing mothers--evokes a direct connection to the
traditional roots of "Japaneseness." Overlooked in this emotional
invocation of the past, however, are the powerful commercial forces
that, since the 1970s, have shaped the consumption of "enka" and
its version of national identity. Informed by theories of
nostalgia, collective memory, cultural nationalism, and gender,
this book draws on the author's extensive fieldwork in probing the
practice of identity-making and the processes at work when Japan
becomes "Japan."
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