The authors have put together a fascinating narrative of the
creation process of one of the most successful example of frugal
engineering in recent years. They bring out insightful details of
what managerial, organizational and technological pathways were
taken to come up with a disruptive innovation that has the
potential to change the entry-level automobile market in India and
other emerging markets. The book significantly deepens and extends
the knowledge of disruptive and reverse innovation, as well as of
strategic alliance management. The book keeps the reader captive
and is a must read for all who have an interest in innovation.
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