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A Profile of the United States Toy Industry - Serious Fun (Paperback, 2nd Revised edition)
Loot Price: R466
Discovery Miles 4 660
You Save: R103
(18%)
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A Profile of the United States Toy Industry - Serious Fun (Paperback, 2nd Revised edition)
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List price R569
Loot Price R466
Discovery Miles 4 660
You Save R103 (18%)
Expected to ship within 10 - 15 working days
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The toy industry is one of the most consistently misunderstood
sectors of American business, comprising a wide range of businesses
under one banner-entertainment, commodities, fashion and
licensing-that each behave differently. Broad-based change is
constant, with more than 40 percent of toy products new each year.
The U.S. market comprises about 600 publicly and privately held
companies, valued at about $22 billion per year at wholesale for
traditional toys, which has remained relatively constant since the
1990s. It is also the only industry where success depends on the
whims of a child. This book is a concise and in-depth introduction
to the structure, practices, and market forces that impact the toy
industry, including a short history, a description of the current
market landscape, product trends, emerging opportunities and
threats and expectations for the future, as well as aspects of
retailing, consumer behavior, and financial markets. While the
book's primary focus is the U.S. toy industry, one cannot ignore
the global scope of the business, particularly related to
manufacturing, growth potential and emerging markets. It is
intended to provide a foundation for understanding the diverse and
dynamic nature of the toy industry and many things that make it
unique and to provide an introduction to this fast-paced, always
changing and fiercely competitive business where success is often
more an art than a science.
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