Books > Law > Laws of other jurisdictions & general law > Private, property, family law > Personal property law > Intellectual property, copyright & patents
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Intellectual Property Asset Management - How to identify, protect, manage and exploit intellectual property within the business environment (Hardcover)
Loot Price: R4,727
Discovery Miles 47 270
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Intellectual Property Asset Management - How to identify, protect, manage and exploit intellectual property within the business environment (Hardcover)
Expected to ship within 12 - 17 working days
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In the new 'knowledge-intensive economies' Intellectual assets
increasingly play a key part on balance sheets. There is an
increasing global awareness that in order to promote innovation and
the growth of the economy, businesses must fully recognise and
exploit their intellectual assets. A company's ability to innovate
rapidly and successfully is now regarded as essential and most
breakthroughs are made by Small and Medium-sized Enterprises
(SMEs), usually with no in-house legal professionals to help them.
It is essential that those working with or creating intellectual
property rights (IPR) are aware of the basics of Intellectual
Property Law. Intellectual Property Asset Management provides
business and management students at all levels with an
accessible-straight-forward explanation of what the main
Intellectual Property rights are and how these rights are
protected. Locating the subject squarely in a business context and
using case studies and examples throughout drawn from a wide range
of business organisations, it explains how an organisation can
exploit their rights through licensing, franchising and other means
in order to make the best possible use of their IP assets. This
book will provide students with: * the basic Intellectual Property
law knowledge needed to identify a potential IP issue * the tools
and understanding to assess an IP breach * the ability to identify
where the problem cannot be solved in house and where expert legal
assistance is required * the knowledge required to work effectively
with lawyers and other legal professionals to achieve the desired
outcome
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